Oath has unveiled a new Super Auction mobile header bidding solution which now offers a unified ad auction with 'every look' access, empowering in-app publishers to create a truly unified ad auction with the partners of their choice. Announced globally last week, the updated Super Auction is now available to all in-app publishers in Asia Pacific.
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Today, Oath announces a global deal with Mediacom and Shell to take the energy brand's "Make the Future" campaign into its next phase.
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To get to the heart of Singaporean customers, brands need to exceed their needs, set trends and ensure trust - this is the finding of the first Brand Love Index, a new research study by Oath, a subsidiary of Verizon, and Kantar Consulting, a division of Kantar, one of the world's leading research, data and insight companies.
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Flurry Analytics, part of the Yahoo Mobile Developer Suite, has announced its annual global mobile and application usage study.
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Yahoo today announced its 2017 Year in Review (YIR) for Singapore. The YIR is an annual recap of the top search trends, happenings and events which caught the imagination of Internet users in Singapore, based on users' daily search habits and an editorial selection of what they read, recommended and shared most on Yahoo in 2017.
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