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WARC reveals trends and themes for effective media strategies
Mar 13, 2019 16:30 JST
WARC, the global authority on advertising and media effectiveness, has today released its 2019 Media Strategy Report, highlighting key trends and themes for an effective media strategy. The insights are drawn from the winners of the global WARC Media Awards, recognising communications planning which has made a positive impact on business results.
WARC Media 100 revealed - The world's best campaigns and companies for creativity and innovation in media
Mar 11, 2019 19:00 JST
WARC has today released the results of the WARC Media 100, an independent annual ranking of the world's most awarded campaigns and companies for creativity and innovation in media.
Awards shows revealed for WARC's Effective 100 and Media 100 rankings
Feb 27, 2019 17:00 JST
The WARC Rankings, successor to the Gunn Report, bring together three global indexes of excellence in advertising by identifying the most awarded and applauded ideas in the world and the companies behind them: WARC Creative 100, WARC Effective 100 and WARC Media 100.
WARC Creative 100 revealed - The world's most creative campaigns and companies of 2018
Feb 25, 2019 17:00 JST
WARC has today released the results of the WARC Creative 100, an independent global index of creative excellence in advertising, and successor of the Gunn Report. The rankings feature the most awarded campaigns, agencies, networks, holding companies, brands, advertisers and countries, based on an analysis of the results of the most important global and regional creative awards shows in the world in 2018, as determined by the advertising industry.
WARC forecasts global advertising spend to grow 4.3% to $616bn in 2019 but Internet adspend set to decrease 7.2% excluding Google/Facebook duopoly
Feb 21, 2019 16:00 JST
New forecasts based on data from 96 countries by WARC, the international marketing intelligence service, predict a 4.3% rise in global advertising spend this year, pushing total investment to over US$616bn. This follows on from a 5.4% rise in 2018 - the strongest growth since 2011 - according to WARC's latest Global Ad Trends report, published today.
WARC launches Prize for MENA Strategy 2019
Feb 05, 2019 20:00 JST
WARC, the global authority on advertising and media effectiveness, is today launching the WARC Prize for MENA Strategy 2019, a search for the best strategic marketing thinking that has driven results in the Middle East and North Africa.
WARC Media Awards 2018: Effective Use of Partnerships & Sponsorships winners announced
Jan 31, 2019 20:30 JST
A campaign for Suzuki by UK independent media agency, the7stars, has won the Grand Prix in the Effective Use of Partnerships & Sponsorships category, the final category to be announced of the 2018 WARC Media Awards.
WARC launches 'WARC for Media Owners'
Jan 31, 2019 14:30 JST
WARC, the global authority on advertising and media effectiveness, has today launched WARC for Media Owners, a new site experience specially designed to help marketers make the most of their media.
Gunn Report becomes WARC Rankings as major changes are introduced
Jan 28, 2019 20:30 JST
Gunn Report, the global index of creative, effective and media excellence in advertising, and a sub-brand of WARC, is being re-branded and major changes are being introduced to ensure the continued independent status of its creative, effectiveness and media rankings, following WARC's acquisition by global information company, Ascential.
UK advertising delivers 21st consecutive quarter of growth in strongest Q3 since 2015
Jan 28, 2019 20:00 JST
UK adspend rose 5.1% year-on-year to reach GBP5.6bn in Q3 2018, marking the 21st consecutive quarter of market growth and the industry's strongest third quarter of the year since 2015. This record investment highlighted in today's Advertising Association/WARC Expenditure Report underpins the preliminary estimate for 2018 adspend of GBP23.5bn - meaning the industry will have grown +6.0% year-on-year.
Mobile adspend is set to top TV across key markets this year
Jan 24, 2019 16:00 JST
Data from WARC's 12 key markets -- Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Russia, UK, US -- which between them account for three-quarters of global adspend, and 91.1% of all mobile adspend ($125.6bn), show that mobile is currently the second-largest ad medium, and will overtake TV this year if current growth rates are maintained.
In-housing debate intensifies as creative and media models evolve -- WARC Marketer's Toolkit 2019
Jan 23, 2019 17:00 JST
The trend toward in-housing will continue but at a global level looks less significant than recent US data has suggested, finds WARC, the global authority providing the latest evidence, expertise and guidance to make marketers more effective.
WARC Media Awards 2018: Effective Use of Tech winners announced
Jan 22, 2019 16:30 JST
A campaign by Energy BBDO for American non-profit organisation, the National Safety Council, has won the Grand Prix and the Early Adopter Award in the Effective Use of Tech category of the 2018 WARC Media Awards.
WARC Media Awards 2018: Effective Channel Integration winners announced
Jan 15, 2019 18:30 JST
EasyJet in the United Kingdom, Gillette in Israel, Harley-Davidson in Canada, Heinz Beanz in Australia and Maybelline in China are among the 12 winning brands of the Effective Channel Integration category, WARC Media Awards 2018.
WARC Media Awards 2018: Best Use of Data winners announced
Jan 10, 2019 19:30 JST
Campaigns with large geographical diversity and for a wide range of brands, including IHOP, KFC, Lifebuoy, Toyota, UNIQLO, and Virgin Trains, are among the winners of the Best Use of Data category of WARC's global Media Awards 2018, recognising communications planning which has made a positive impact on business results.
Erosion of linear TV viewing stalls adspend growth, as addressable TV sees slow take-up
Dec 18, 2018 16:00 JST
Linear TV, inclusive of real time and catch up viewing, remains by far the top medium for global display advertising spend, attracting over $140bn ad investment in 2018 - more than double mobile internet in second place on $58bn.
WARC launches Marketer's Toolkit 2019
Dec 12, 2018 16:30 JST
WARC, the global authority on advertising and media effectiveness, has today released Marketer's Toolkit 2019, an annual report outlining the priorities of, and challenges facing, brands in the year ahead - as well as guidance on how to meet them.
WARC Awards 2019 full juries announced
Dec 04, 2018 17:00 JST
Top agency strategists and planners alongside senior executives from brands including Uber, McDonald's and Mars Petcare are among the judges for the WARC Awards 2019, a global search for next-generation marketing effectiveness.
DOOH spend set to reach $14.6bn this year and is forecast to account for all of OOH's future growth
Nov 27, 2018 09:30 JST
Spend on digital out of home advertising (DOOH) -- i.e. video content and/or digital signs located in high traffic public locations such as high streets, airports, bus shelters, subways and malls -- is expected to grow 10.1% each year between 2018 and 2021, accounting for the entirety of growth in the out of home (OOH) market as spend on traditional sites begins to decline from next year.
WARC reveals brand purpose strategy trends for effective marketing
Nov 13, 2018 17:00 JST
WARC, the global authority on advertising and media effectiveness, has today released its Effective Use of Brand Purpose Report 2018, outlining successful key trends when using brand purpose in marketing strategies.
UK advertising delivers 20th consecutive quarter of growth and strongest total H1 adspend since 2014
Nov 08, 2018 08:30 JST
UK adspend rose 6.4% year-on-year to reach GBP 5.6bn in Q2 2018 - the 20th consecutive quarter of market growth. Coupled with an overall adspend rise of 7.2% year-on-year during the first half of 2018, to a total of GBP 11.4bn, this was both the strongest second quarter and first half since 2014.
WARC reveals effective marketing trends in MENA
Nov 07, 2018 13:00 JST
WARC, the global marketing intelligence service, has released its second MENA Strategy Report, examining trends in marketing strategy in the Middle East and North Africa, with lessons drawn from an analysis of the entries to the WARC Prize for MENA Strategy 2018.
WARC launches 'WARC for Advertisers'
Nov 01, 2018 16:00 JST
WARC, the global authority on advertising and media effectiveness, has today launched WARC for Advertisers a new site experience designed to help brand owners to deliver more effective marketing.
WARC Awards 2019 open for entries - a global search for next-generation marketing effectiveness
Oct 30, 2018 17:00 JST
The WARC Awards 2019, an annual international case-study competition in search of the smartest campaigns that best use emerging marketing disciplines, is now open for entries.
WARC uncovers content strategy trends for effective marketing
Oct 18, 2018 16:00 JST
WARC, the global authority on advertising and media effectiveness, has today released its Effective Content Strategy Report 2018, outlining key content marketing themes from the world's most effective campaigns.
Successful brands spend an average of 69% of their budgets on TV and digital channels combined
Oct 16, 2018 16:00 JST
WARC, the global authority on advertising and media effectiveness, has today released the latest edition of its Media Allocation Benchmark report, identifying the typical budget split of highly successful campaigns.
WARC reveals social strategy trends for effective marketing
Oct 03, 2018 16:00 JST
WARC, the global authority on advertising and media effectiveness, has today released its Effective Social Strategy Report 2018, outlining key social trends from the world's most effective marketing campaigns.
Advertisers to invest $66bn in sponsorship this year
Sep 25, 2018 17:00 JST
Advertisers are expected to spend a combined $66bn on sponsorship this year, though fewer than one in five are confident that they can actually measure the business value return of the sponsorships they undertake.
Martech market approaches $100bn - and is growing
Sep 24, 2018 12:00 JST
In its annual Martech Report, top ten international accountancy firm Moore Stephens, along with WARC, the worldwide authority on advertising and media effectiveness, has valued the global marketing technology market at an estimated $99.9 billion.
Eisai's Initiation of Phase III Clinical Trial of BAN2401 in Early Alzheimer's Disease
Mar 22, 2019 11:37 JST
Eisai to Present Latest Research on Alzheimer's Disease / Dementia Pipeline at the 14th International Conference on Alzheimer's & Parkinson's Diseases
Mar 22, 2019 11:23 JST
Hitachi: AI Technology for Quantifying Physical Load and Providing Effective Feedbacks Using Sensor Suit Devices
Mar 22, 2019 09:02 JST
Biogen and Eisai to Discontinue Phase 3 ENGAGE and EMERGE Trials of aducanumab in Alzheimer's Disease
Mar 22, 2019 00:25 JST
Renault-Nissan-Mitsubishi Launches Alliance Intelligent Cloud on Microsoft Azure
Mar 21, 2019 14:57 JST
ANA Harnesses the Power of NEC's Virtual Reality Solutions in Flight Attendant Training
Mar 21, 2019 09:45 JST
Toyota and Suzuki Agree to Start Consideration Toward New Collaboration
Mar 20, 2019 17:14 JST
DOCOMO to Support 5G Game Streaming in Japan
Mar 20, 2019 16:19 JST
Hitachi Launches "Lumada Solution Hub" to Advance and Facilitate Introduction of Lumada Solutions
Mar 20, 2019 09:05 JST
DOCOMO Earns Gold Prize for Card Keitai at iF Design Award 2019
Mar 18, 2019 17:09 JST
Mitsubishi Corporation, Chubu Electric Power and HICL Infrastructure Consortium Named Preferred Bidder for Offshore Transmission Asset in the UK
Mar 18, 2019 16:50 JST
Victory for TOYOTA GAZOO Racing at Sebring
Mar 18, 2019 09:37 JST
Mitsubishi Motors TRITON Show Model is Almost Here
Mar 18, 2019 08:32 JST
DOCOMO to Test Remote-Monitoring Solution for Eldercare
Mar 14, 2019 21:32 JST
Nissan and Mitsubishi Motors to Launch New Kei Cars as Collaboration Expands
Mar 14, 2019 17:32 JST
Fujitsu Formulates "Fujitsu Group AI Commitment," Demonstrating Dedication to Safe and Secure Use of AI
Mar 13, 2019 19:38 JST
Nishi Nippon Railroad and Mitsubishi Corporation to Commence Commercial AI-Controlled Bus Transit Services in Fukuoka, Japan
Mar 13, 2019 17:14 JST
Mitsubishi Shipbuilding Holds Christening Ceremony for LPG Carrier "FUTURE ACE'
Mar 13, 2019 16:01 JST
Toyota Tsusho and NEC Conclude Contract with Uzbektelecom on Nationwide Data Communication System
Mar 13, 2019 12:39 JST
Renault, Nissan, Mitsubishi Motors Announce Intention to Create a New Alliance Operating Board
Mar 13, 2019 11:16 JST
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