Press Release


WARC Media Awards 2018: Best Use of Data winners announced
Jan 10, 2019 19:30 JST
Campaigns with large geographical diversity and for a wide range of brands, including IHOP, KFC, Lifebuoy, Toyota, UNIQLO, and Virgin Trains, are among the winners of the Best Use of Data category of WARC's global Media Awards 2018, recognising communications planning which has made a positive impact on business results.
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Erosion of linear TV viewing stalls adspend growth, as addressable TV sees slow take-up
Dec 18, 2018 16:00 JST
Linear TV, inclusive of real time and catch up viewing, remains by far the top medium for global display advertising spend, attracting over $140bn ad investment in 2018 - more than double mobile internet in second place on $58bn.
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WARC launches Marketer's Toolkit 2019
Dec 12, 2018 16:30 JST
WARC, the global authority on advertising and media effectiveness, has today released Marketer's Toolkit 2019, an annual report outlining the priorities of, and challenges facing, brands in the year ahead - as well as guidance on how to meet them.
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WARC Awards 2019 full juries announced
Dec 04, 2018 17:00 JST
Top agency strategists and planners alongside senior executives from brands including Uber, McDonald's and Mars Petcare are among the judges for the WARC Awards 2019, a global search for next-generation marketing effectiveness.
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DOOH spend set to reach $14.6bn this year and is forecast to account for all of OOH's future growth
Nov 27, 2018 09:30 JST
Spend on digital out of home advertising (DOOH) -- i.e. video content and/or digital signs located in high traffic public locations such as high streets, airports, bus shelters, subways and malls -- is expected to grow 10.1% each year between 2018 and 2021, accounting for the entirety of growth in the out of home (OOH) market as spend on traditional sites begins to decline from next year.
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WARC reveals brand purpose strategy trends for effective marketing
Nov 13, 2018 17:00 JST
WARC, the global authority on advertising and media effectiveness, has today released its Effective Use of Brand Purpose Report 2018, outlining successful key trends when using brand purpose in marketing strategies.
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UK advertising delivers 20th consecutive quarter of growth and strongest total H1 adspend since 2014
Nov 08, 2018 08:30 JST
UK adspend rose 6.4% year-on-year to reach GBP 5.6bn in Q2 2018 - the 20th consecutive quarter of market growth. Coupled with an overall adspend rise of 7.2% year-on-year during the first half of 2018, to a total of GBP 11.4bn, this was both the strongest second quarter and first half since 2014.
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WARC reveals effective marketing trends in MENA
Nov 07, 2018 13:00 JST
WARC, the global marketing intelligence service, has released its second MENA Strategy Report, examining trends in marketing strategy in the Middle East and North Africa, with lessons drawn from an analysis of the entries to the WARC Prize for MENA Strategy 2018.
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WARC launches 'WARC for Advertisers'
Nov 01, 2018 16:00 JST
WARC, the global authority on advertising and media effectiveness, has today launched WARC for Advertisers a new site experience designed to help brand owners to deliver more effective marketing.
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WARC Awards 2019 open for entries - a global search for next-generation marketing effectiveness
Oct 30, 2018 17:00 JST
The WARC Awards 2019, an annual international case-study competition in search of the smartest campaigns that best use emerging marketing disciplines, is now open for entries.
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WARC uncovers content strategy trends for effective marketing
Oct 18, 2018 16:00 JST
WARC, the global authority on advertising and media effectiveness, has today released its Effective Content Strategy Report 2018, outlining key content marketing themes from the world's most effective campaigns.
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Successful brands spend an average of 69% of their budgets on TV and digital channels combined
Oct 16, 2018 16:00 JST
WARC, the global authority on advertising and media effectiveness, has today released the latest edition of its Media Allocation Benchmark report, identifying the typical budget split of highly successful campaigns.
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WARC reveals social strategy trends for effective marketing
Oct 03, 2018 16:00 JST
WARC, the global authority on advertising and media effectiveness, has today released its Effective Social Strategy Report 2018, outlining key social trends from the world's most effective marketing campaigns.
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Advertisers to invest $66bn in sponsorship this year
Sep 25, 2018 17:00 JST
Advertisers are expected to spend a combined $66bn on sponsorship this year, though fewer than one in five are confident that they can actually measure the business value return of the sponsorships they undertake.
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Martech market approaches $100bn - and is growing
Sep 24, 2018 12:00 JST
In its annual Martech Report, top ten international accountancy firm Moore Stephens, along with WARC, the worldwide authority on advertising and media effectiveness, has valued the global marketing technology market at an estimated $99.9 billion.
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WARC reveals innovation trends for effective marketing
Sep 20, 2018 15:00 JST
WARC, the global authority on advertising and media effectiveness, has today released the Effective Innovation Report 2018, highlighting key trends of the world's most original marketing thinking.
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WARC Prize for MENA Strategy 2018 winners announced
Sep 04, 2018 12:45 JST
Campaigns for Byblos Bank, Louvre Abu Dhabi, Nissan and Saudi Telecom Company are among the 15 winners of this year's WARC Prize for MENA Strategy 2018.
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WARC's Admap goes digital
Aug 29, 2018 16:00 JST
WARC, the global authority on advertising and media effectiveness, has announced that its monthly print magazine Admap will change format, becoming a monthly online report available on WARC.com.
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Rise of mobile drives advertisers to invest $30bn in online video despite ongoing risks
Aug 24, 2018 12:00 JST
Advertisers are expected to spend a combined $30bn on online video advertising this year, most of which will be paid to social media platforms despite the continuing risks of negative adjacency and ad fraud. The rise of mobile usage is driving video consumption (particularly on mobile-optimised social platforms), which in turn is driving up advertiser investment in video.
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WARC Media Awards 2018 - Final juries named
Aug 09, 2018 19:00 JST
WARC, the global authority on advertising and media effectiveness, has named the final three judging panels for its Media Awards 2018, an international awards scheme that rewards communications planning which has made a positive impact on business results.
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WARC reveals insights from the Cannes Lions Creative Effectiveness campaigns 2018
Aug 01, 2018 15:00 JST
WARC, the global authority on advertising and media effectiveness, has released the results of its analysis of the 169 campaigns entered into the Cannes Creative Effectiveness Lions this year.
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Growth twice rate of GDP, Full Year 2018 forecast revised up to 4.8%
Jul 31, 2018 08:30 JST
UK advertising spend in Q1 2018 rose 5.9% year-on-year to reach GBP5.7bn - the 19th consecutive quarter of market growth, according to Advertising Association/WARC Expenditure Report data published today. The figure is 1.3 percentage points (pp) ahead of forecast.
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WARC unveils The Future of Strategy Report 2018
Jul 25, 2018 16:30 JST
WARC, the global authority on advertising and media effectiveness, has today released the results of its recent worldwide survey of senior strategists, highlighting their challenges and the impact the strategic function is having on the ever-changing marketing landscape.
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WARC Prize for MENA Strategy 2018 Shortlist announced
Jul 05, 2018 12:30 JST
Campaigns from Coca-Cola, Emirates NBD, Monoprix, Nissan and Saudi Telecom Company are among the 20 papers shortlisted for the 2018 WARC Prize for MENA Strategy.
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WARC Awards 2018 - Effective Content Strategy winners announced.
Jun 13, 2018 16:00 JST
FP7/Cairo, part of McCann Worldgroup, has won the WARC Awards' Grand Prix in the Effective Content Strategy category, rewarding branded content strategies that can demonstrate a business outcome, for its Coca-Cola campaign 'Hijacking the African Cup'.
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WARC's Global Ad Trends - A focus on search advertising
May 31, 2018 16:45 JST
Search advertising is the focus of the latest monthly Global Ad Trends report by WARC, the international authority on advertising and media effectiveness, digesting up-to-date insights and evidenced thinking from the worldwide advertising industry.
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WARC Awards 2018 - Effective Use of Brand Purpose winners announced
May 30, 2018 16:00 JST
A campaign by AMV BBDO for Libresse/Bodyform has won the Grand Prix in the Effective Use of Brand Purpose category of the 2018 WARC Awards, a global search for next-generation marketing effectiveness.
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More judges announced for WARC Prize for Asian Strategy 2018
May 16, 2018 08:30 JST
The final judges for the WARC Prize for Asian Strategy, a search for the best strategic ideas from Asia's marketing industry, are named with senior figures from BBDO, Dentsu, Geometry Global, Google and Maybank included in the line-up.
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WARC Awards 2018 - Effective Content Strategy shortlist announced
May 01, 2018 17:00 JST
Campaigns for Cineplex Entertainment, Coca-Cola, Rexona, Visa and Whiskas are among the 21 campaigns that have been shortlisted for the WARC Awards' Effective Content Strategy category - a search for branded content strategies that can demonstrate a business outcome.
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