Press Release


WARC Awards 2020 - Effective Content Strategy winners announced
Jun 10, 2020 17:30 JST
Campaigns for DB Export in New Zealand, Century 21 in the US, Mastercard in India, McDonald's in China and Al Tayer Motors in the UAE, are among the winners of the Effective Content Strategy category of the WARC Awards, a global search for next-generation marketing effectiveness.
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WARC Awards 2020 - Effective Use of Brand Purpose winners announced
Jun 04, 2020 16:00 JST
Campaigns for global brands including Airbnb, Cadbury Dairy Milk, Finish, Harpic and L'Oreal, as well as local brands such as Hungarian Telekom, Maxis in Malaysia and The Times of India, are among the winners in the Effective Use of Brand Purpose category of the WARC Awards, a global search for next-generation marketing effectiveness.
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2020 the year marketers re-invest in their brands
Jan 13, 2020 19:00 JST
Marketers are re-assessing their spending plans for 2020 with a renewed focus on brand-building with long-term impact over performance marketing with short-term payoffs.
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Privacy and brand safety, the social slowdown and the potential of gaming and podcasts were top of the agenda for advertisers in 2019
Dec 18, 2019 21:00 JST
Privacy and brand safety in a programmatic world, a slowdown in social media growth and the advertising potential provided by gaming and podcasts are the three main themes from 2019, finds WARC, the international marketing intelligence service. The findings were drawn from a unique analysis of readership across all of this year's Global Advertising Trends reports.
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WARC Media Awards 2019 - Effective Use of Partnerships & Sponsorships shortlist announced
Dec 11, 2019 17:00 JST
Campaigns for Axe in Argentina, Interac in Canada and US, 5 Gum in China, Pepsi Max in Australia and SKODA in the United Kingdom are among the 21 shortlisted case studies in the Effective Use of Partnerships & Sponsorships category of this year's WARC Media Awards.
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WARC identifies successful content strategy trends for effective marketing
Dec 10, 2019 16:00 JST
WARC, the global authority on advertising and media effectiveness, has today released the Effective Content Strategy Report, outlining key trends and lessons in branded content strategies for advertisers, agencies and media owners, following an analysis of some of the world's most effective campaigns.
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WARC Media Awards 2019 - Effective Use of Tech shortlist announced
Dec 04, 2019 16:00 JST
Campaigns for UNIQLO in China, Fox Cricket in Australia, Pantene in Israel, Knorr in Hong Kong and Toyota in the United Kingdom are among the 18 shortlisted papers in the Effective Use of Tech category of the WARC Media Awards 2019.
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Brands will increasingly rely on platforms that combine advertising and e-commerce
Dec 02, 2019 16:00 JST
Digital platforms are growing ever-more influential and marketers are increasingly tasked with building their brands within ecosystems over which they have little or no control.
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WARC Media Awards 2019 - Effective Channel Integration shortlist announced
Nov 27, 2019 17:00 JST
Campaigns for Nike in China, Skittles in the US, Corona in Australia, and The Economist in the UK are among the 20 shortlisted papers in the Effective Channel Integration category of the WARC Media Awards 2019.
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WARC releases Marketer's Toolkit 2020
Nov 25, 2019 16:00 JST
WARC, the global authority on advertising and media effectiveness, has today released Marketer's Toolkit 2020, an annual report outlining the priorities, investment intentions and challenges facing brands in the year ahead with guidance on how to meet them.
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WARC Media Awards 2019 - Best Use of Data shortlist announced
Nov 20, 2019 16:30 JST
Campaigns for Vans in the US, Children's Panadol in Australia, Neutrogena in India, Nike in China and Talk Talk in the UK are among the 20 shortlisted papers in the Best Use of Data category, the first shortlist to be announced for the WARC Media Awards 2019.
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Online display formats worth more to US advertisers than TV for the first time, as ad money chases next generation viewers
Nov 14, 2019 21:30 JST
WARC, the international marketing intelligence service, has found that US advertisers are spending more on online display formats - chiefly social media and online video - than television for the first time this year, as brands chase next generation viewers who are primarily consuming digital media on multiple devices.
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WARC uncovers the latest effective marketing trends in Asia
Nov 13, 2019 17:00 JST
WARC, the global authority on advertising and media effectiveness, has released the 2019 Asian Strategy Report, outlining successful key marketing trends in the region. The Report is based on an analysis of the results of this year's WARC Prize for Asian Strategy, which awards the smartest strategic ideas that are growing brands in Asia.
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WARC Prize for Asian Strategy 2019 - winners announced
Nov 06, 2019 11:30 JST
WARC, the global authority on advertising and media effectiveness, today announced the winners of its WARC Prize for Asian Strategy 2019, a search for the best strategic ideas that have driven business results in Asia.
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Global ad investment forecast to grow 6.0% to $656bn in 2020, with spend rising across all product sectors
Oct 24, 2019 19:00 JST
WARC, the international marketing intelligence service, has found that advertising spend is set to rise next year across all 19 product categories monitored by WARC, culminating in global growth of 6.0% to $656bn. This is a marked uptick from the 2.5% rise estimated for 2019 but is down on the 7.3% growth recorded last year.
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WARC Awards 2020 open for entries - a global search for next-generation marketing effectiveness
Oct 22, 2019 16:00 JST
The WARC Awards 2020, an annual international case-study competition in search for next-generation marketing effectiveness, is now open for entries.
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WARC releases 'Asia's Anatomy of Effectiveness' a report on the five key lessons to deliver effective advertising in Asia
Oct 17, 2019 19:30 JST
WARC, the global authority on advertising and media effectiveness, has today released Asia's Anatomy of Effectiveness, a report aimed at advertising agencies, marketers and media owners alike, highlighting five key priorities for brands seeking to improve their impact in Asia.
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WARC uncovers current social strategy trends for effective marketing
Oct 16, 2019 16:30 JST
WARC, the global authority on advertising and media effectiveness, has today released the Effective Social Strategy Report 2019, outlining key social marketing trends following an analysis of some of the world's most effective campaigns.
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Global Martech market hits $121.5bn
Oct 16, 2019 16:00 JST
The global marketing technology market is now valued at an estimated $121.5 billion, representing a year-on-year increase of 22%, finds international accountancy and business advisory firm BDO, and WARC, the worldwide authority on advertising and media effectiveness. This and other key findings are included in their 'Martech: 2020 and beyond' report, published today.
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WARC reveals innovation trends for effective marketing
Aug 14, 2019 16:00 JST
WARC, the global authority on advertising and media effectiveness, has today released the Effective Innovation Report 2019, highlighting key themes from some of the world's most original marketing thinking.
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The WARC Awards 2019 - Effective Social Strategy winners announced
May 29, 2019 16:30 JST
Campaigns for Burger King, M&M's, Singapore Tourism Board, Starbucks and Vans are among the winners of the Effective Social Strategy category of the WARC Awards, a global search for next-generation marketing effectiveness.
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Internet ad formats set to account for over half of global media spend by 2020
May 28, 2019 16:00 JST
WARC, the international marketing intelligence service, has found that internet ad formats are set to account for 47.7% - or $298.1bn - of all media spend worldwide (across 96 markets) this year, and will account for over half for the first time next year, if the current trajectory maintains.
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WARC Media Awards 2019 open for entries
May 23, 2019 22:00 JST
WARC, the international authority on advertising and media effectiveness, is today launching the 2019 WARC Media Awards, a comprehensive global awards scheme rewarding communications planning which has made a positive impact on business results.
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The world's best campaigns and companies by sector -- WARC Rankings 2019
May 08, 2019 17:00 JST
WARC has today released a 'Best of the Best' ranking of campaigns, agencies and brands showcasing the best all-round performances in the automotive, drinks, financial services, FMCG, food and retail sectors.
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The WARC Awards 2019 - shortlists announced
May 01, 2019 17:15 JST
WARC, the global authority on advertising and media effectiveness, has released all the shortlists of the WARC Awards 2019, an international case-study competition seeking next-generation marketing effectiveness.
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WARC Effective 100 - Lessons from the global effectiveness rankings
May 01, 2019 17:00 JST
The need for innovation in media strategies to drive attention, the importance of brands to be instantly recognisable and blending brand and performance marketing are three main themes to long-term marketing effectiveness finds WARC, following its analysis of the Effective 100, an annual ranking of campaigns based on their performance in effectiveness competitions from around the world.
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2018 UK advertising spend hits £23.6bn following nine years of growth
Apr 30, 2019 17:30 JST
UK adspend rose 6.3% year-on-year to reach £23.6bn in 2018, marking the ninth consecutive year of market growth and highest annual total since monitoring began in 1982. This record investment is highlighted in today's Advertising Association/WARC Expenditure Report, which is the only one to collect advertising spend data from across the entire media landscape.
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Podcast ad market could reach $1.6bn by 2022 as Spotify moves to take lion's share
Apr 25, 2019 22:00 JST
WARC, the international marketing intelligence service, has found that podcasts could account for 4.5% of global audio advertising spend in 2022, or $1.6bn.
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North America's best campaigns and companies across creativity, effectiveness and media excellence - WARC Rankings 2019
Apr 23, 2019 21:30 JST
WARC has today released the results of North America's 'Best of the Best', a report showcasing US and Canada's top campaigns and best all-round performing agencies and brands across creativity, effectiveness and media excellence based on the results of this year's WARC Rankings.
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