WARC Press Release


The world's best campaigns and companies by sector -- WARC Rankings 2019
May 08, 2019 17:00 JST
WARC has today released a 'Best of the Best' ranking of campaigns, agencies and brands showcasing the best all-round performances in the automotive, drinks, financial services, FMCG, food and retail sectors.
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The WARC Awards 2019 - shortlists announced
May 01, 2019 17:15 JST
WARC, the global authority on advertising and media effectiveness, has released all the shortlists of the WARC Awards 2019, an international case-study competition seeking next-generation marketing effectiveness.
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WARC Effective 100 - Lessons from the global effectiveness rankings
May 01, 2019 17:00 JST
The need for innovation in media strategies to drive attention, the importance of brands to be instantly recognisable and blending brand and performance marketing are three main themes to long-term marketing effectiveness finds WARC, following its analysis of the Effective 100, an annual ranking of campaigns based on their performance in effectiveness competitions from around the world.
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2018 UK advertising spend hits £23.6bn following nine years of growth
Apr 30, 2019 17:30 JST
UK adspend rose 6.3% year-on-year to reach £23.6bn in 2018, marking the ninth consecutive year of market growth and highest annual total since monitoring began in 1982. This record investment is highlighted in today's Advertising Association/WARC Expenditure Report, which is the only one to collect advertising spend data from across the entire media landscape.
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Podcast ad market could reach $1.6bn by 2022 as Spotify moves to take lion's share
Apr 25, 2019 22:00 JST
WARC, the international marketing intelligence service, has found that podcasts could account for 4.5% of global audio advertising spend in 2022, or $1.6bn.
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North America's best campaigns and companies across creativity, effectiveness and media excellence - WARC Rankings 2019
Apr 23, 2019 21:30 JST
WARC has today released the results of North America's 'Best of the Best', a report showcasing US and Canada's top campaigns and best all-round performing agencies and brands across creativity, effectiveness and media excellence based on the results of this year's WARC Rankings.
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Asia's best campaigns and companies across creativity, effectiveness and media excellence - WARC Rankings 2019
Apr 23, 2019 11:45 JST
WARC has today released the results of Asia's 'Best of the Best', a report showcasing the region's top campaigns and best all-round performing Asian agencies and brands across creativity, effectiveness and media excellence based on the results of this year's WARC Rankings.
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The Good Report celebrating the best campaigns for social responsibility 2018
Apr 06, 2019 11:00 JST
The Good Report is a unique ranking of the world's best use of creative communications to promote sustainability and social responsibility to raise awareness of major social and environmental issues.
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WARC Prize for Asian Strategy 2019 now launched. First judges named
Apr 04, 2019 12:00 JST
WARC, the international authority on advertising and media effectiveness, has launched its WARC Prize for Asian Strategy 2019, a search for the best strategic ideas from Asia's marketing industry.
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Google and Facebook to Make $176bn from Advertising This Year, Pushing Their Share of Internet Marketing to over 60%
Mar 21, 2019 19:00 JST
WARC, the international marketing intelligence service, has found that of the $590.4 billion spent on advertising worldwide last year, $144.6 billion (24.5%) went to the Google and Facebook 'Duopoly', which equates to almost one in four dollars.
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WARC reveals trends and themes for effective media strategies
Mar 13, 2019 16:30 JST
WARC, the global authority on advertising and media effectiveness, has today released its 2019 Media Strategy Report, highlighting key trends and themes for an effective media strategy. The insights are drawn from the winners of the global WARC Media Awards, recognising communications planning which has made a positive impact on business results.
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WARC Media 100 revealed - The world's best campaigns and companies for creativity and innovation in media
Mar 11, 2019 19:00 JST
WARC has today released the results of the WARC Media 100, an independent annual ranking of the world's most awarded campaigns and companies for creativity and innovation in media.
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Awards shows revealed for WARC's Effective 100 and Media 100 rankings
Feb 27, 2019 17:00 JST
The WARC Rankings, successor to the Gunn Report, bring together three global indexes of excellence in advertising by identifying the most awarded and applauded ideas in the world and the companies behind them: WARC Creative 100, WARC Effective 100 and WARC Media 100.
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WARC Creative 100 revealed - The world's most creative campaigns and companies of 2018
Feb 25, 2019 17:00 JST
WARC has today released the results of the WARC Creative 100, an independent global index of creative excellence in advertising, and successor of the Gunn Report. The rankings feature the most awarded campaigns, agencies, networks, holding companies, brands, advertisers and countries, based on an analysis of the results of the most important global and regional creative awards shows in the world in 2018, as determined by the advertising industry.
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WARC forecasts global advertising spend to grow 4.3% to $616bn in 2019 but Internet adspend set to decrease 7.2% excluding Google/Facebook duopoly
Feb 21, 2019 16:00 JST
New forecasts based on data from 96 countries by WARC, the international marketing intelligence service, predict a 4.3% rise in global advertising spend this year, pushing total investment to over US$616bn. This follows on from a 5.4% rise in 2018 - the strongest growth since 2011 - according to WARC's latest Global Ad Trends report, published today.
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WARC launches Prize for MENA Strategy 2019
Feb 05, 2019 20:00 JST
WARC, the global authority on advertising and media effectiveness, is today launching the WARC Prize for MENA Strategy 2019, a search for the best strategic marketing thinking that has driven results in the Middle East and North Africa.
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WARC Media Awards 2018: Effective Use of Partnerships & Sponsorships winners announced
Jan 31, 2019 20:30 JST
A campaign for Suzuki by UK independent media agency, the7stars, has won the Grand Prix in the Effective Use of Partnerships & Sponsorships category, the final category to be announced of the 2018 WARC Media Awards.
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WARC launches 'WARC for Media Owners'
Jan 31, 2019 14:30 JST
WARC, the global authority on advertising and media effectiveness, has today launched WARC for Media Owners, a new site experience specially designed to help marketers make the most of their media.
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Gunn Report becomes WARC Rankings as major changes are introduced
Jan 28, 2019 20:30 JST
Gunn Report, the global index of creative, effective and media excellence in advertising, and a sub-brand of WARC, is being re-branded and major changes are being introduced to ensure the continued independent status of its creative, effectiveness and media rankings, following WARC's acquisition by global information company, Ascential.
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UK advertising delivers 21st consecutive quarter of growth in strongest Q3 since 2015
Jan 28, 2019 20:00 JST
UK adspend rose 5.1% year-on-year to reach GBP5.6bn in Q3 2018, marking the 21st consecutive quarter of market growth and the industry's strongest third quarter of the year since 2015. This record investment highlighted in today's Advertising Association/WARC Expenditure Report underpins the preliminary estimate for 2018 adspend of GBP23.5bn - meaning the industry will have grown +6.0% year-on-year.
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Mobile adspend is set to top TV across key markets this year
Jan 24, 2019 16:00 JST
Data from WARC's 12 key markets -- Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Russia, UK, US -- which between them account for three-quarters of global adspend, and 91.1% of all mobile adspend ($125.6bn), show that mobile is currently the second-largest ad medium, and will overtake TV this year if current growth rates are maintained.
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In-housing debate intensifies as creative and media models evolve -- WARC Marketer's Toolkit 2019
Jan 23, 2019 17:00 JST
The trend toward in-housing will continue but at a global level looks less significant than recent US data has suggested, finds WARC, the global authority providing the latest evidence, expertise and guidance to make marketers more effective.
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WARC Media Awards 2018: Effective Use of Tech winners announced
Jan 22, 2019 16:30 JST
A campaign by Energy BBDO for American non-profit organisation, the National Safety Council, has won the Grand Prix and the Early Adopter Award in the Effective Use of Tech category of the 2018 WARC Media Awards.
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WARC Media Awards 2018: Effective Channel Integration winners announced
Jan 15, 2019 18:30 JST
EasyJet in the United Kingdom, Gillette in Israel, Harley-Davidson in Canada, Heinz Beanz in Australia and Maybelline in China are among the 12 winning brands of the Effective Channel Integration category, WARC Media Awards 2018.
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WARC Media Awards 2018: Best Use of Data winners announced
Jan 10, 2019 19:30 JST
Campaigns with large geographical diversity and for a wide range of brands, including IHOP, KFC, Lifebuoy, Toyota, UNIQLO, and Virgin Trains, are among the winners of the Best Use of Data category of WARC's global Media Awards 2018, recognising communications planning which has made a positive impact on business results.
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Erosion of linear TV viewing stalls adspend growth, as addressable TV sees slow take-up
Dec 18, 2018 16:00 JST
Linear TV, inclusive of real time and catch up viewing, remains by far the top medium for global display advertising spend, attracting over $140bn ad investment in 2018 - more than double mobile internet in second place on $58bn.
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WARC launches Marketer's Toolkit 2019
Dec 12, 2018 16:30 JST
WARC, the global authority on advertising and media effectiveness, has today released Marketer's Toolkit 2019, an annual report outlining the priorities of, and challenges facing, brands in the year ahead - as well as guidance on how to meet them.
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WARC Awards 2019 full juries announced
Dec 04, 2018 17:00 JST
Top agency strategists and planners alongside senior executives from brands including Uber, McDonald's and Mars Petcare are among the judges for the WARC Awards 2019, a global search for next-generation marketing effectiveness.
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DOOH spend set to reach $14.6bn this year and is forecast to account for all of OOH's future growth
Nov 27, 2018 09:30 JST
Spend on digital out of home advertising (DOOH) -- i.e. video content and/or digital signs located in high traffic public locations such as high streets, airports, bus shelters, subways and malls -- is expected to grow 10.1% each year between 2018 and 2021, accounting for the entirety of growth in the out of home (OOH) market as spend on traditional sites begins to decline from next year.
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