Singapore International Water Week taps on Social Media to Support World Water Cause

Jun 02, 2014 11:00 JST

Source: Singapore International Water Week (SIWW)

The first of its kind in the global water space, #SIWWPledge aims to leverage the power and influence of social media to rally the global community towards the water cause

SINGAPORE, Jun 02, 2014 - (ACN Newswire) - Harnessing the power and influence of social media, Singapore International Water Week (SIWW) 2014 will see the debut of an innovative corporate social responsibility campaign to rally the global community towards the water cause. The first of its kind in the global water space, this campaign was introduced as part of SIWW's goal to rally the global community towards finding innovative and sustainable technological and financial solutions to meet safe water and sanitation needs globally.

With water crises being identified by the World Economic Forum as one of the top three global risks of highest concern in 2014, the need for action is greater than ever.

"Through #SIWWPledge, we want to do our part to rally the global community towards finding sustainable water and sanitation solutions for the world," said Mr Maurice Neo, Managing Director of SIWW. "We hope to leverage the power of social media to create greater awareness of water issues amongst the public and steer action towards finding sustainable water solutions."

Delegates and visitors to SIWW will be invited to make a pledge for water sustainability by writing their messages/pledges for water on a black board, have their photos taken and then uploaded onto www.campaign.com/siwwpledge.

Members of the public can also be part of this global initiative to deliver clean water to people in need by taking the #SIWWPledge on the same website.

Sponsors will match every pledge with a S$1 contribution towards Water.org. To date, SIWW and its Founding Sponsors - Black & Veatch, CDM Smith, Keppel Corporation, PWN Technologies, Sembcorp Industries Ltd, Suez Environnement and Veolia Water Technologies and Solutions (SEA) Pte Ltd - have stepped forward to support #SIWWPledge.

Co-founded by Gary White and Matt Damon, Water.org is a non-profit organisation that has transformed hundreds of communities in Africa, South Asia and Central America by providing access to safe water and sanitation. Matt Damon was awarded the World Economic Forum Crystal Award earlier this year for the organisation's efforts to solve the global water crisis.

"Access to water isn't an end in itself. Access to water is access to education, access to work, access - above all - to the kind of future we want for our own families, and all the members of our human family," said Matt Damon, co-founder of Water.org. Dr Richard Thorsten, director of international programmes will represent Water.org at SIWW.

Companies and organisations who wish to support this cause can do so by contacting the organizers at email: syed_omar_fadzil@pub.gov.sg

The #SIWWPledge campaign will run from 1 to 30 June 2014.

About Water.org

For more than two decades, Water.org has been at the forefront of developing and delivering solutions to the water crisis. Founded by Gary White and Matt Damon, Water.org pioneers innovative, community driven and market-based initiatives to ensure all people have access to safe water and sanitation; giving women hope, children health and communities a future. To date, Water.org has positively
transformed the lives of more than a million individuals living around the world; ensuring a better life for generations ahead.

Contact:

Cheryl Yab
Hill+Knowlton Strategies
Singapore International Water Week
Tel: +65 8218 8633
Email: cheryl.yab@hkstrategies.com

Sally Toh
PUB
Singapore International Water Week
Tel: + 65 6731 3108
Email: sally_toh@pub.gov.sg

Dilys Quek
PUB
Singapore International Water Week
Tel: + 65 6731 3124
Email: dilys_quek@pub.gov.sg

Source: Singapore International Water Week (SIWW)
Sectors: Water, Environment, ESG