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AirAsia partners with roKKi to offer Twitter access to on-board guests
SINGAPORE, Jul 01, 2015 - (ACN Newswire) - AirAsia, the world's best low-cost carrier, and roKKi, a leading provider of inflight entertainment and connectivity (IFEC) solutions, have together launched inflight access to Twitter on board selected AirAsia flights. This comes as an enhancement to the existing on-board Wi-Fi service that was launched on AirAsia flights last November, which earned the airline an entry into the Malaysian Book of Records for being the 'First Airline to Provide Wi-Fi On-Board' in Malaysia. Twitter is the global platform for live, public conversations.
 | | AirAsia partners with roKKi to offer Twitter access to on-board guests | | |
The launch of this latest feature was conducted by Tony Fernandes, AirAsia Group CEO on board AirAsia flight AK5208. The avid user of Twitter tweeted for the first time from 30,000ft, along with Aliza Knox, Twitter's Managing Director, Online Sales, Asia Pacific.
Tony Fernandes - https://twitter.com/tonyfernandes/status/616121233894195200
Aliza Knox - https://twitter.com/alizaknox/status/616120876514308096
Guests can now enjoy using the Twitter app while they fly by purchasing a roKKi Chats Instant Messaging (IM) package, which also includes access to apps such as WeChat, WhatsApp, LINE, and KakaoTalk. The IM package is priced at RM9 for a total of 3MB data usage on these apps. The on-board Wi-Fi service is available on almost 4,000 flights each month and will continue to increase in number as more aircraft are equipped with the service.
Adrian Lim, Chief Executive Officer of roKKi said, "We're delighted to have Twitter join the roKKi family. Our focus has always been to provide airline partners with cost-efficient IFEC services and to ensure guests have access to exciting entertainment on board. Providing guests access to the latest Tweets from 30,000ft above sea level is another milestone for us. Chatting, whether through IM apps or social media, is an integral part of our lives and our aim is to help everyone stay connected even while they're above the clouds."
Arvinder Gujral, Director, Business Development, South Asia, Twitter said, "People love using Twitter as we show you what's happening in your world right now. Our users want to stay connected, check their timelines and Tweet, whether they are on the ground or in a flight. Through this partnership with roKKi, we are the first social media app available via wifi on AirAsia flights, enabling travellers to continue their live, public conversations on Twitter as well as stay up to date on the news that matters most to them."
roKKi Chats is currently available on selected AirAsia aircraft with more aircraft set to be equipped with the roKKi Wi-Fi system in the coming months. For more information about Twitter access on board, please follow @roKKi_official or visit www.fb.com/rokkican.
About the AirAsia Group
AirAsia, the leading and largest low-cost carrier in Asia, services the most extensive network with 88 destinations. Within 12 years of operations, AirAsia has carried over 230 million guests with established operations based in Malaysia, Indonesia, Thailand, the Philippines, India, and Japan. AirAsia was named the World's Best Low Cost Airline in the annual World Airline Survey by Skytrax for six consecutive years from 2009-2014.
About roKKi
roKKi is a leading provider of inflight entertainment and connectivity (IFEC), serving as an in-air digital platform for media, e-commerce, content streaming, and connectivity. roKKi shakes up the traditional approach to market by pushing the limits of IFEC, offering customisable solutions built on cutting-edge technology - without the hefty price tag. Proven on the rapidly-expanding network of AirAsia flights carrying almost 50 million passengers annually, roKKi continues to grow across a number of territories with its on-board Wi-Fi and video streaming services. For more information, follow @roKKi_official on Twitter or visit www.fb.com/rokkican.
About Twitter
Twitter (NYSE: TWTR) enables everyone to create and share ideas and information instantly, without barriers. The service can be accessed at Twitter.com, on a wide variety of mobile devices and via text message. Available in more than 35 languages, Twitter has more than 302 million monthly active users. For more information, follow @TwitterSG or visit discover.twitter.com.
For media enquiries, please contact:
Cheong Ka Mei
Communications (AirAsia)
Tel: +6016 440 2446
Email: maa_corpcomm@airasia.com
Julia Low
Marketing Executive (roKKi)
Tel: +603 6206 2648
Email: julia.low@tunebox.com.my
Dickson Seow
Communications, Twitter Asia Pacific
Email: dseow@twitter.com
Twitter: @dseowtwtr
Source: Twitter, Inc.
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