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DOCOMO and McDonald's to Partner in Offering Benefits to Mutual Customers
TOKYO, Nov 11, 2015 - (JCN Newswire) - NTT DOCOMO, INC. and McDonald's Japan Co., Ltd. jointly announced today a partnership to offer discounts and other benefits to more than 54 million members of DOCOMO's "d POINT CLUB" and McDonald's customers at most of its 3,000 locations nationwide. By offering customers enhanced convenience, the two companies expect to stimulate reciprocal business and mutually enhance their corporate values.
From December 1 to March 31, 2016, customers at McDonald's who pay via DOCOMO's iD mobile payment platform with a d card, d card gold, d card mini, DCMX or DCMX gold will receive a three-percent discount on the purchase when settling their monthly bill. DOCOMO and McDonald's expect to announce other reciprocal customer benefits that will launch after April 1, 2016.
Also starting from December 1, customers will be able to accumulate and redeem loyalty points by simply presenting their d card, d card gold or d point card at a cashier at some 100 McDonald's locations in Tokyo. One d point, worth one yen, will be accumulated for every 100 yen spent, even for payments in cash. The points can be redeemed for purchases at McDonald's or other participating retailers. Also, DOCOMO subscribers can use the points when settling their monthly DOCOMO bills or paying for new devices, online content or various DOCOMO services. Participating locations will be expanded gradually.
Furthermore, customers at McDonald's will receive an additional one-percent credit point for paying with any DOCOMO's credit cards, including d card, d card gold, DCMX or DCMX GOLD, or 0.5 percent for paying with a d card mininotice. As a result, McDonald's customers who make iD mobile payments with any DOCOMO's credit cards will receive a total benefit of up to five percent. Moreover, as a special promotion from December 1 to 31, the benefit will rise to up to eight percent for iD payments made with any DOCOMO's credit cards.
Going forward, DOCOMO and McDonald's Japan plan to implement additional initiatives under their new partnership, such as distributing d point Cards at McDonald's restaurants and DOCOMO shops to attract new d point Club members.
DOCOMO, under its +d (pronounced plus d) initiatives, is creating new added value with business partners to enrich people's lives with all-new services and businesses. McDonald's, under its "Fun place to go" philosophy, is creating distinctive new products, services and campaigns that only McDonald's can offer. Both companies look forward to offering increasingly affordable, enjoyable and convenient customer experiences through their partnership.
Contact:NTT DOCOMO
International PR
Public Relations Department
Tel: +81-3-5156-1366
Fax: +81-3-5501-3408
URL: www.nttdocomo.com
Contact: https://nes.nttdocomo.co.jp/PINQ01/showinquiry.do
Source: NTT DOCOMO
Sectors: Food & Beverage
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