Mar, 21 2018 13:02 JST

Source: Toyota

Toyota: Born to be Tough! 50 Years of Working to Be a Reliable Partner

Opening of a Special Website to Mark the 50th Anniversary of the Hilux

Toyota City, Japan, Mar, 21 2018 - (JCN Newswire) - Conceived by Toyota as a joint successor model integrating the Briska with the Light Stout, the Hilux debuted in March 1968 as a new bonnet-type truck with Hino Motors, Ltd., in charge of development and production.

http://www.acnnewswire.com/topimg/Low_ToyotaHiLux..jpg
Toyota Hilux

The Hilux has its roots in the truck format, and the starting point of its development to date has been an emphasis on its toughness as a workhorse whose practical utility makes it ideally suited as a commercial vehicle.

However harsh the road conditions you encounter, you can always be sure of getting there with the Hilux, whose mission is to protect human life and support human livelihoods

'The Hilux is a vital partner for me'. Its owner smiles and pats the Hilux body almost as if he were patting a workmate on the shoulder. When you work with it, it becomes part of your life. A partner to rely on--that's the kind of vehicle we want the Hilux to be.

Aiming for reliability, durability, and strong performance in tough road conditions, we put our test vehicles through round after round of 'breakdown testing' to trial them to the edge of destruction. The volcanic wilderness of Iceland is one of the places where they have proved their toughness.

It's got to look good! Adaptable to leisure, motor sports, or just looking cool, versatility with a tough center is the beauty of the Hilux.


About Toyota
Toyota Motor Corporation (TMC) is the global mobility company that introduced the Prius hybrid-electric car in 1997 and the first mass-produced fuel cell sedan, Mirai, in 2014. Headquartered in Toyota City, Japan, Toyota has been making cars since 1937. Today, Toyota proudly employs 370,000 employees in communities around the world. Together, they build around 10 million vehicles per year in 29 countries, from mainstream cars and premium vehicles to mini-vehicles and commercial trucks, and sell them in more than 170 countries under the brands Toyota, Lexus, Daihatsu and Hino. For more information, please visit www.toyota-global.com.


Contact:
Public Affairs Division
Global Communications Department
Toyota Motor Corporation
Tel: +81-3-3817-9926
Source: Toyota
Sectors: Automotive

Copyright ©2018 JCN Newswire. All rights reserved. A division of Japan Corporate News Network.

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