1. Home
  2. Press release
Sep 13, 2018 20:30 JST

Source: Toyota Motor Corporation

Toyota Rolls Out 'Start Your Impossible' Global Corporate Initiative in Asia Region
- Toyota announces support of 12 athletes from South East Asia, India and Pakistan in their journey to the Olympic Games and Paralympic Games Tokyo 2020
- Athletes to champion social causes in partnership with local community partners
- 'Start Your Impossible' initiative inspired by Toyota's worldwide partnership with the International Olympic Committee and International Paralympic Committee

SINGAPORE, Sep 13, 2018 - (JCN Newswire) - As interest for the Olympic movement is rapidly rising in Southeast Asia, Toyota announced today at an event in Singapore that it has formed region-wide partnership with 12 Olympic and Paralympic aspirants across Asia, including athletes from eight countries: Singapore, Thailand, Indonesia, Malaysia, the Philippines, India, Vietnam and Pakistan.

 


At a press conference, Toyota's regional affiliate Toyota Motor Asia Pacific Pte. Ltd. (TMAP) also announced the Asia roll out of Toyota's first ever global corporate initiative, 'Start Your Impossible'.

"As we roll out the "Start Your Impossible" initiative in Asia, we are excited to begin our countdown to the Olympic Games and Paralympic Games Tokyo 2020 along with our Team Toyota athletes who are not only passionate about sports but also desire to be agents of change to create a better world," said Susumu Matsuda, president, Toyota Motor Asia Pacific at the event.

As part of its broader efforts to bring about greater mobility, sustainability and an inclusive society where everyone has the chance to realize their dreams, Toyota will support these athletes not just in their journey to the Olympic and Paralympic Games Tokyo 2020, but also in their advocacy for social causes close to their hearts.

These 12 athletes make up Team Toyota in Asia, and they are heroes both in the sporting arena as well as in their local communities. Each of them has a compelling story to tell - having challenged and overcome what many thought was impossible to achieve their sporting goals - as well as to take what participation in sports has taught them and their strong desire to address societal challenges to make a difference.

Additionally, TMAP and BMS have both announced plans to start employment of Para athletes from next January onwards as part of Toyota's global efforts to enhance the Para sports movement.

More than eighty years ago, Toyota decided to do what many thought was impossible at that time, to go from building weaving looms to building cars. 'Start Your Impossible' marks Toyota's commitment to transform into a mobility company, supporting the creation of a more inclusive, sustainable and mobile society in which everyone can challenge their impossible. 'Start Your Impossible' is also inspired by Toyota's worldwide partnership with the International Olympic Committee and International Paralympic Committee and the fighting spirit of Olympic and Paralympic athletes who are constantly challenging their "impossible".

In spearheading the pursuit of "Mobility for All", Toyota believes that the freedom of being mobile is at the heart of being able to participate in society. "When we are free to move, anything is possible" has been the underlying philosophy behind Toyota's decision to be the first ever mobility partner of the Olympic and Paralympic Movement.

"We are committed to making "Mobility for All" a reality, as we seize the opportunity through our worldwide partnership to transform ourselves from an automotive company into a mobility company, entering new and exciting territories. This means challenging our own "impossible", and expanding our capability into technologies that can help people move around town or across the room with a better experience," added Matsuda.

Contact:
Public Affairs Division
Global Communications Department
Toyota Motor Corporation
Tel: +81-3-3817-9926
Source: Toyota Motor Corporation
Sectors: Automotive, Daily News

Copyright ©2024 JCN Newswire. All rights reserved. A division of Japan Corporate News Network.

Related Press Release

TOYOTA GAZOO Racing takes a one-two in Croatian thriller
April 22 2024 09:47 JST
 
Toyota Launches All-New Land Cruiser "250" Series in Japan
April 18 2024 12:39 JST
 
Lexus presents Time at the 2024 Milan Design Week
April 16 2024 17:49 JST
 
New circuit challenge for TOYOTA GAZOO Racing
April 15 2024 16:21 JST
 
TOYOTA GAZOO Racing back on asphalt for Croatian challenge
April 12 2024 18:36 JST
 
Daihatsu and Toyota to Reform Structures towards the Revitalization of Daihatsu
April 08 2024 12:37 JST
 
Toyota Completes Toyota Technical Center Shimoyama Research and Development Facility for Making Ever-better Cars
April 02 2024 10:28 JST
 
TOYOTA GAZOO Racing roars to fourth successive Safari triumph
April 01 2024 09:47 JST
 
Toyota Releases Sales, Production, and Export Results for February 2024
March 28 2024 12:35 JST
 
PEVE to change name to TOYOTA BATTERY Co., Ltd. and produce batteries for a wide range of electric vehicles
March 27 2024 14:13 JST
 
More Press release >>

Latest Press Release


Mitsubishi Power Begins Commercial Operation of Seventh M701JAC Gas Turbine in Thailand GTCC Project; Achieves 75,000 AOH To-Date
Apr 24, 2024 17:19 JST

MC and Denka Sign J/V Agreement in Fullerene Business
Apr 24, 2024 17:02 JST

Mitsubishi Motors Posts Record Sales in the Philippines in FY2023
Apr 24, 2024 13:56 JST

NEC Develops High-speed Generative AI Large Language Models (LLM) with World-class Performance
Apr 24, 2024 13:25 JST

Fujitsu SX Survey reveals key success factors for sustainability
Apr 23, 2024 10:25 JST

Fujitsu and METRON collaborate to drive ESG success: slashing energy costs, boosting productivity with new manufacturing industry solutions
Apr 22, 2024 16:09 JST

NEC Strengthens Commitment to Space Industry with Investment in Seraphim Space Venture Fund II
Apr 22, 2024 15:09 JST

Soft Space Launches the First and Only JCB Payment Gateway in Malaysia
Apr 22, 2024 15:00 JST

TOYOTA GAZOO Racing takes a one-two in Croatian thriller
Apr 22, 2024 10:47 JST

First-ever Mazda CX-80 Crossover SUV Unveiled in Europe
Apr 19, 2024 13:50 JST

Fujitsu develops technology to convert corporate digital identity credentials, enabling participation of non-European companies in European data spaces
Apr 19, 2024 10:17 JST

Mitsubishi Heavy Industries and NGK to Jointly Develop Hydrogen Purification System from Ammonia Cracking Gas
Apr 18, 2024 17:01 JST

Toyota Launches All-New Land Cruiser "250" Series in Japan
Apr 18, 2024 13:39 JST

Fujitsu and Oracle collaborate to deliver sovereign cloud and AI capabilities in Japan
Apr 18, 2024 11:14 JST

Eisai: Research on Treatments for Alzheimer's Disease Based on Its Pathological Mechanisms Recieves Award for Science and Technology (Research Category)
Apr 18, 2024 10:53 JST

All-New Triton Confirmed as First Double-Cab Pickup Truck to Achieve 2024 Five-Star ANCAP Safety Rating
Apr 18, 2024 09:22 JST

Eisai's Antiepileptic Drug Fycompa Injection Formulation Launched In Japan
Apr 17, 2024 16:17 JST

Honda Unveils Next-generation EV Series for China
Apr 17, 2024 12:15 JST

Lexus presents Time at the 2024 Milan Design Week
Apr 16, 2024 18:49 JST

Mitsubishi Corporation Announces Participation in a DAC Project in Louisiana, USA
Apr 16, 2024 14:36 JST
 More Latest Release >>