Jan, 31 2019 15:30 JST

Source: WARC

WARC launches 'WARC for Media Owners'

A new channel-focused digital experience for marketers

LONDON, Jan, 31 2019 - (ACN Newswire) - WARC, the global authority on advertising and media effectiveness, has today launched WARC for Media Owners, a new site experience specially designed to help marketers make the most of their media.

Powered by thousands of research and insights papers on marketing effectiveness, the new WARC for Media Owners' digital experience has been developed to provide a tailored view of what's working in specific media channels.

It will help research, insight and strategy leaders access the latest research in particular channels, better refine media measurement, facilitate staying ahead of channel-specific latest trends, learn from success stories to maximise potential, and provide access to effectiveness data and case studies to strengthen pitches and presentations.

Additionally, for time-critical projects, the WARC Plus research service can search, select and summarise the most relevant information based on particular briefs.

Top features of WARC for Media Owners include a channel-focused homepage, benchmarks and usable charts, global advertising trends and WARC data.

Paul Coxhill, Managing Director, WARC, says: "Advertisers are forecast to spend $600bn on media this year. This is a huge playing field for media owners, as well as a highly competitive one.

"The new 'WARC for Media Owners' will help marketers measure media accurately, monetise inventory and empower teams by offering a channel focused view of what's working, backed by our robust collection of best practices, benchmarks and case studies on marketing effectiveness."

The new WARC for Media Owners is available as a user-based subscription at www.warc.com/MediaOwners.

About WARC
- advertising evidence, insights and best practice

WARC provides the latest evidence, expertise and guidance to make marketers more effective. WARC's mission is to save the world from ineffective marketing.

WARC's clients include the world's largest brands, advertising and media agencies, media owners, research companies and universities. They rely on WARC for rigorous, unbiased information and advice on almost any advertising and marketing issue, which WARC delivers via best practice guides, case studies, research papers, special reports and advertising trend data, as well as via webinars, awards, events and advisory services.

WARC collaborates with more than 50 respected industry organisations globally including: The Advertising Research Foundation, Cannes Lions, Effie Worldwide, Association of National Advertisers, ESOMAR, 4A's, IPA and DMA.

WARC was founded in 1985, and has offices in the UK, US and Singapore. In July 2018, WARC became part of Ascential plc, the global specialist information company.

Amanda Benfell
Head of PR & Press
+44 20 7467 8125
[email protected]
Source: WARC
Sectors: Media, Advertising

Copyright ©2019 ACN Newswire. All rights reserved. A division of Asia Corporate News Network.

Related Press Release

WARC releases 'Asia's Anatomy of Effectiveness' a report on the five key lessons to deliver effective advertising in Asia
October 17 2019 19:30 JST
WARC uncovers current social strategy trends for effective marketing
October 16 2019 16:30 JST
Global Martech market hits $121.5bn
October 16 2019 16:00 JST
WARC reveals innovation trends for effective marketing
August 14 2019 16:00 JST
The WARC Awards 2019 - Effective Social Strategy winners announced
May 29 2019 16:30 JST
Internet ad formats set to account for over half of global media spend by 2020
May 28 2019 16:00 JST
WARC Media Awards 2019 open for entries
May 23 2019 22:00 JST
The world's best campaigns and companies by sector -- WARC Rankings 2019
May 08 2019 17:00 JST
The WARC Awards 2019 - shortlists announced
May 01 2019 17:15 JST
WARC Effective 100 - Lessons from the global effectiveness rankings
May 01 2019 17:00 JST
More Press release >>

Latest Press Release

More Latest Release >>