Feb, 11 2019 20:00 JST

Source: HKTDC

Leon Lai Returns as Entertainment Expo Ambassador

Celebrity Calls on Public to Support Local Entertainment Industry

HONG KONG, Feb, 11 2019 - (ACN Newswire) - Hong Kong superstar Leon Lai has once again accepted the invitation of the Hong Kong Trade Development Council (HKTDC) to be the Ambassador for the annual Entertainment Expo (EE), which celebrates its 15th edition in 2019.

Following a viral tongue-twister promotional video, Mr Lai decided to take up the challenge again by introducing a video showing the EE's eight events in reverse. The video ends with the slogan "Be Sure to Know the Schedule by Heart" as Mr Lai invites the public to take part in this annual industry extravaganza and give their support to Hong Kong's entertainment industry.

"As a long-standing member of the local entertainment industry, I'm happy to serve as the Entertainment Expo's Ambassador once again," said Mr Lai. "The expo is a great annual event and I encourage everyone to join me in supporting all the different activities this year."

The promotional video for the 2019 EE began showing at more than 50 cinemas across Hong Kong on the first day of Chinese New Year (5 Feb). The video has also been uploaded to the HKTDC Facebook page, with lucky draws to follow. Please stay tuned to the Facebook page for details.

The EE will be held from 18 March to 14 April and comprises eight events covering a global mix of film, TV, music and digital entertainment. The events include the HKTDC Hong Kong International Film and TV Market (FILMART), Hong Kong International Film Festival (HKIFF), Hong Kong Film Awards (HKFA), Hong Kong-Asia Film Financing Forum (HAF), Hong Kong Asian-Pop Music Festival (HKAMF), ifva Festival, the Digital Entertainment Summit, and the TV World International Forum.

EE promotional video: https://youtu.be/5b5jNKJGsBo
Photo download: https://bit.ly/2t8PJqg


About HKTDC
Established in 1966, the Hong Kong Trade Development Council (HKTDC) is a statutory body dedicated to creating opportunities for Hong Kong's businesses. With 50 offices globally, including 13 on the Chinese mainland, the HKTDC promotes Hong Kong as a platform for doing business with China, Asia and the world. With more than 50 years of experience, the HKTDC organises international exhibitions, conferences and business missions to provide companies, particularly SMEs, with business opportunities on the mainland and in international markets, while providing business insights and information via trade publications, research reports and digital channels including the media room. For more information, please visit: www.hktdc.com/aboutus. Follow us on Google+, [email protected], LinkedIn.


Contact:
HKTDC
Communication and Public Affairs Department
Coco Yuen
Tel: +852 2584 4145
Email: [email protected]
Source: HKTDC
Sectors: Broadcast, Government

Copyright ©2019 ACN Newswire. All rights reserved. A division of Asia Corporate News Network.

Multimedia


Leon Lai returns as Ambassador for the 2019 Entertainment Expo (EE). In a 30-second promotional video, Mr Lai introduces the eight events of the EE in reverse. EE promotional video: https://youtu.be/5b5jNKJGsBo
 

Related Press Release


Hong Kong Local designers launch collections at New York Fashion Week
February 14 2019 15:00 JST
 
Four Hong Kong Designers Debut at London Fashion Week
January 31 2019 17:00 JST
 
Hong Kong Design to Shine at New York Fashion Week
January 29 2019 15:00 JST
 
29th HKTDC Education & Careers Expo Opens
January 24 2019 18:00 JST
 
HKTDC Education & Careers Expo Opens on Thursday
January 21 2019 19:00 JST
 
Hong Kong Fashion Week for Fall/Winter Closes
January 17 2019 20:00 JST
 
3,300+ Finance, Business Leaders Join Asian Financial Forum
January 16 2019 17:00 JST
 
Hong Kong Fashion Week for Fall/Winter Is Under Way
January 15 2019 18:00 JST
 
12th Asian Financial Forum Opens
January 14 2019 19:00 JST
 
Hong Kong Fashion Week Opens with 1,400 Exhibitors
January 14 2019 18:00 JST
 
More Press release >>

Latest Press Release


More Latest Release >>