Feb, 25 2019 15:53 JST

Source: NEC Corporation

Rakuten Selects NEC's and Netcracker's Next-Generation Digital Customer and Business Solutions

With Automated Operations to Support its New Mobile Network

Strategic Partnership Will Focus on Maximizing Customer Experience and Enabling MNO Launch With a Disruptive Approach to Japan's Digital Market

TOKYO, Feb, 25 2019 - (JCN Newswire) - NEC Corporation and Netcracker Technology announced that Rakuten, the Japan-based global leader in internet services, has selected Netcracker's next-generation digital business and operations solutions to enable a disruptive go-to-market strategy with its mobile network launch. Rakuten will leverage Netcracker's end-to-end digital BSS solution to ensure the delivery of consistent and superior digital experiences across its communications channels.

Using Netcracker's digital BSS solution, Rakuten will be able to leverage tools like dynamic, smart multimedia solutions to improve customer engagement while simultaneously utilizing its Rakuten Super Points loyalty program to more powerfully drive stickiness across the Rakuten ecosystem.

The next-generation Netcracker solution will enable Rakuten to accelerate and simplify customer acquisitions, engagement, onboarding processes, journey management, quotation, loyalty and lifecycle management. It will enable more optimized and personalized digital experiences for customers all the way from shopping to billing.

Rakuten also has selected NEC to implement a unified end-to-end OSS solution to support its mobile network operator (MNO) launch and subsequent operations. The integrated OSS platform will power a fully virtualized, end-to-end cloud-native mobile network, delivering fully automated digital network rollout and operations, with closed-loop automation capabilities and optimization.

"Netcracker's digital BSS solution will give us the foundation we need for our mobile business to deliver the best customer experience across all channels," said Tareq Amin, CTO at Rakuten Mobile Network. "As we launch as an MNO, prioritizing customers and their experiences at every possible touch point is our highest priority. Together with NEC and Netcracker, we will drastically speed up the onboarding process and introduce innovative steps to keep customers engaged."

"Rakuten's focus on digital-first enablement will allow the company to have stronger, more personalized customer relationships, enable it to attract a greater share of the Japanese market and enhance the power of the Rakuten brand and its additional services," said Atsuo Kawamura executive vice president, president of Network Services Business Unit at NEC. "NEC and Netcracker are proud to be working with Rakuten to meet its customers' evolving mobile and digital expectations."

"Rakuten is completely redefining shopping, loyalty and customer engagement for the digital age by ensuring a digital-first strategy that focuses largely on overall experience," said Robin Laliberte, senior vice president for APAC and Middle East at Netcracker. "We are excited to be Rakuten's strategic partner and we look forward to working with the company as it evolves and transforms in the increasingly digital Japanese and global market."


About NEC Corporation
NEC Corporation is a leader in the integration of IT and network technologies that benefit businesses and people around the world. The NEC Group globally provides "Solutions for Society" that promote the safety, security efficiency and fairness of society. Under the company's corporate message of "Orchestrating a brighter world," NEC aims to help solve a wide range of challenging issues and to create new social value for the changing world of tomorrow. For more information, visit NEC at https://www.nec.com.


Contact:
NEC
Seiichiro Toda        
[email protected]
+81-3-3798-6511
Source: NEC Corporation
Sectors: Telecoms, Mobility/Wireless

Copyright ©2019 JCN Newswire. All rights reserved. A division of Japan Corporate News Network.

Related Press Release


NEC to Deploy Direct-Liquid Cooled, AMD EPYC Processor Powered Supercomputer for the German Aerospace Center (DLR)
June 18 2019 14:26 JST
 
NEC Partners with C-DAC to Deploy Automated Fingerprint Identification System for Kerala State Police in India
June 18 2019 10:10 JST
 
NEC Receives EUR50 Million Order from Deutscher Wetterdienst (DWD)
June 17 2019 17:07 JST
 
NEC Introduces Unique, Adaptive Energy Warranty to Optimize Value for Energy Storage Customers
June 13 2019 10:21 JST
 
NEC and Aviat Sign Channel Partner Agreement for North America Microwave Business
June 11 2019 10:00 JST
 
NEC Provides TOP500 Supercomputer to RWTH Aachen University in Germany
June 10 2019 16:05 JST
 
Gavi, NEC, and Simprints to Deploy World's First Scalable Child Fingerprint Identification Solution to Boost Immunization in Developing Countries
June 06 2019 10:00 JST
 
WorkFusion and NEC Partner to Bring AI-driven Robotic Process Automation to Global Markets
June 05 2019 14:17 JST
 
Rakuten Mobile and NEC to build Open vRAN Architecture in Japan
June 05 2019 13:17 JST
 
NEC: A More Accurate, Low-Cost 39 GHz Beamforming Transceiver for 5G Communications
June 04 2019 08:14 JST
 
More Press release >>

Latest Press Release


More Latest Release >>