Mar, 13 2019 17:30 JST

Source: WARC

WARC reveals trends and themes for effective media strategies

Media Strategy Report 2019 - Insights from the WARC Media Awards

LONDON, Mar, 13 2019 - (ACN Newswire) - WARC, the global authority on advertising and media effectiveness, has today released its 2019 Media Strategy Report, highlighting key trends and themes for an effective media strategy. The insights are drawn from the winners of the global WARC Media Awards, recognising communications planning which has made a positive impact on business results.

Following an analysis of the shortlisted and winning entries spanning 31 countries, the key insights are:

• Imaginative phasing can reach elusive audiences

Effective Channel Integration winners in the 2018 WARC Media Awards show how to reach elusive audiences through imaginative phasing and leveraging the right combination of paid, owned and earned media. Grand Prix winner, Droga5's 'Dundee' campaign for Tourism Australia, shows how a massive media moment can be successfully leveraged and how a breakthrough creative concept, when combined with a full-funnel, orchestrated approach, can unlock true effectiveness.

• TV is a flexible tool for successful partnerships

TV proved to be an agile channel in the Effective Use of Partnerships and Sponsorships category. In its quest to appeal to millennial women, the Grand Prix winner, 'Suzuki Ignis: An Ignis Adventure', by the7stars London, created an entire TV show from scratch when it couldn't find the right programme to partner.

• Tech can create new channel opportunities

Tech is entering new territory, enabling brands to communicate their unique propositions. And context is playing a key role. Grand Prix winner The National Safety Council's 'Prescribed to Death' initiative by Energy BBDO used 3D printing to put the faces of real victims of opioid overdoses onto pills - but then used a memorial as the backdrop for a compelling art installation.

• Data is key to encouraging behaviour change

Many Effective Use of Data winners showed the vital role for data in instigating positive behaviour change. Grand Prix-winning 'Lifebuoy: The Adaptive Data Lighthouse' by Mindshare Mumbai, used a data-driven algorithm to promote hand hygiene and increase sales in rural India.

Summing up, Lucy Aitken, Managing Editor, Case Studies at WARC, says: "Against a backdrop of greater automation in the media landscape, the rise in search budgets and the inexorable rise of Amazon as an ad platform, the 2018 WARC Media Awards winners were an impressive combination of data-driven insight, precision targeting and well thought-out strategy."

A sample version of the 2019 Media Strategy Report is available to download from content.warc.com/download-a-sample-of-the-2019-media-strategy-report. The full report is available to WARC subscribers on warc.com. The report includes chapter analysis for each of the four awards categories, guest essays, data charts, and summaries of all the winning case studies from the 2018 WARC Media Awards.

The WARC Media Awards examine the insight, strategy and analytics that power effective media investment. The Awards are free to enter and there is a $40,000 prize fund for winning entries. Case studies are welcomed from any territory or discipline. The WARC Media Awards 2019 will launch in early May and close in late September.


About WARC
- your global authority on advertising and media effectiveness

WARC provides the latest evidence, expertise and guidance to make marketers more effective. WARC's mission is to save the world from ineffective marketing.

WARC's clients include the world's largest brands, advertising and media agencies, media owners, research companies and universities. They rely on WARC for rigorous, unbiased information and advice on almost any advertising and marketing issue, which WARC delivers via best practice guides, case studies, research papers, special reports and advertising trend data, as well as via webinars, awards, events and advisory services.

WARC collaborates with more than 50 respected industry organisations globally including: The Advertising Research Foundation, Cannes Lions, Effie Worldwide, Association of National Advertisers, ESOMAR, 4A's, IPA and DMA.

WARC was founded in 1985, and has offices in the UK, US and Singapore. In July 2018, WARC became part of Ascential plc, the global specialist information company.


Contact:
Amanda Benfell
Head of PR & Press
+44 20 7467 8125
[email protected]
Source: WARC
Sectors: Media, Advertising

Copyright ©2019 ACN Newswire. All rights reserved. A division of Asia Corporate News Network.

Multimedia


 

Related Press Release


The Good Report celebrating the best campaigns for social responsibility 2018
April 06 2019 11:00 JST
 
WARC Prize for Asian Strategy 2019 now launched. First judges named
April 04 2019 12:00 JST
 
Google and Facebook to Make $176bn from Advertising This Year, Pushing Their Share of Internet Marketing to over 60%
March 21 2019 19:00 JST
 
WARC Media 100 revealed - The world's best campaigns and companies for creativity and innovation in media
March 11 2019 19:00 JST
 
Awards shows revealed for WARC's Effective 100 and Media 100 rankings
February 27 2019 17:00 JST
 
WARC Creative 100 revealed - The world's most creative campaigns and companies of 2018
February 25 2019 17:00 JST
 
WARC forecasts global advertising spend to grow 4.3% to $616bn in 2019 but Internet adspend set to decrease 7.2% excluding Google/Facebook duopoly
February 21 2019 16:00 JST
 
WARC launches Prize for MENA Strategy 2019
February 05 2019 20:00 JST
 
WARC Media Awards 2018: Effective Use of Partnerships & Sponsorships winners announced
January 31 2019 20:30 JST
 
WARC launches 'WARC for Media Owners'
January 31 2019 14:30 JST
 
More Press release >>

Latest Press Release


More Latest Release >>