Nissan and Mitsubishi Motors to Launch New Kei Cars as Collaboration Expands
Kurashiki, Japan, Mar, 14 2019 - (JCN Newswire) - Nissan Motor Co., Ltd. and Mitsubishi Motors Corporation will introduce four new minivehicles in Japan through their joint venture, as the companies continue to expand their collaboration.
Production of the all-new Nissan Dayz, Nissan Dayz Highway Star, Mitsubishi eK wagon and Mitsubishi eK X began today at Mitsubishi's Mizushima Plant in Kurashiki, Japan. For the first time, the models will be offered with semiautonomous driving technology, designed for single-lane use on highways.
NMKV, a joint venture of the two companies, integrated Nissan's advanced technologies and Mitsubishi's extensive experience in minivehicle production into the light, tall wagon-type cars. The companies launched the first generation of the models in 2013 and have increased their collaboration since becoming Alliance partners in 2016. Last month, the all-new Nissan Livina, which shares a platform with the Mitsubishi Xpander, went on sale in Indonesia.
The new models deliver a markedly improved performance, with upgraded platforms, engines and transmissions. They also feature all-new design. While the Nissan and Mitsubishi minivehicles share key components, they retain separate brand features.
The models will go on sale later this month.
At a ceremony today at the Mizushima Plant, Mitsubishi Motors Chairman and CEO Osamu Masuko, Nissan SVP Asako Hoshino,and NMKV President and CEO Junichi Endo pledged to keep working together.
About Mitsubishi Motors
MITSUBISHI MOTORS CORPORATION is a global automobile company based in Tokyo, Japan, which has a competitive edge in SUVs and pickup trucks, electric and plug-in hybrid electric vehicles. Since the Mitsubishi group produced its first car more than a century ago, we have demonstrated an ambitious and often disruptive approach, developing new vehicle genres and pioneering cutting-edge technologies. Deeply rooted in MITSUBISHI MOTORS' DNA, our brand strategy will appeal to ambitious drivers, willing to challenge conventional wisdom and ready to embrace change. Consistent with this mindset, MITSUBISHI MOTORS introduced its new brand strategy in 2017, expressed in its "Drive your Ambition" tagline -- a combination of personal drive and forward attitude, and a reflection of the constant dialogue between the brand and its customers. Today MITSUBISHI MOTORS is committed to continuous investment in innovative new technologies, attractive design and product development, bringing exciting and authentic new vehicles to customers around the world.
Public Relations Department
Source: Mitsubishi Motors
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