Garuda Indonesia Enhances The Cooperation with Mitsubishi Motors
TOKYO, Mar, 28 2019 - (JCN Newswire) - Mitsubishi Motors Corporation (MMC) announced that Mitsubishi Motors Krama Yudha Sales Indonesia (MMKSI), authorized distributor of passenger car and light commercial vehicle with MMC in Indonesia, and Garuda Indonesia announced continued to roll. This time the livery of the Mitsubishi Motors' logo and the "Drive your Ambition" tagline in the A330 aircraft with PK-GPY registration that will be operated in the limited time and was also operated Jakarta - Nagoya Inaugural flight on 23 March, 2019.
Naoya Nakamura, president director of MMKSI said: "I am happy and proud that Mitsubishi Motors in Indonesia, represented by MMKSI, can work together very well with Garuda Indonesia, by cooperating in many projects, for domestic and even international scale. Both companies are representatives of leading entities for goods and services, who have agreed to continue to explore new ideas and breakthroughs in terms of branding and also development in presenting the best service and highest satisfaction to customers."
Synergy and branding cooperation between companies was conducted with considering the similarities of characteristics between Mitsubishi Motors and Garuda Indonesia brand, which were customer's the top of for ideal transportation options that offer prestige, comfort, features and excellent services at competitive prices for customers.
Previously, the cooperation between MMKSI and Garuda Indonesia had been conducted with the installation of the Mitsubishi XPANDER livery on the B737-800 NG fleet with PK-GNU registration numbers operating for Jakarta - Denpasar route. Not only that, MMKSI also successfully cooperated in providing operational vehicle units for Garuda Indonesia flight crew. A total of 401 XPANDER units of the GLS MT variant with decal branding have been delivered as operational vehicles and the official unit shuttle transportation for Garuda Indonesia cabin crew.
Aerotrans - a part of Garuda Indonesia Group - has purchaced XPANDER vehicles as crew operational vehicles and is gradually planning to increase this collaboration with Mitsubishi Motors in the future, with the addition of fleets and other branding programs.
About Mitsubishi Motors
MITSUBISHI MOTORS CORPORATION is a global automobile company based in Tokyo, Japan, which has a competitive edge in SUVs and pickup trucks, electric and plug-in hybrid electric vehicles. Since the Mitsubishi group produced its first car more than a century ago, we have demonstrated an ambitious and often disruptive approach, developing new vehicle genres and pioneering cutting-edge technologies. Deeply rooted in MITSUBISHI MOTORS' DNA, our brand strategy will appeal to ambitious drivers, willing to challenge conventional wisdom and ready to embrace change. Consistent with this mindset, MITSUBISHI MOTORS introduced its new brand strategy in 2017, expressed in its "Drive your Ambition" tagline -- a combination of personal drive and forward attitude, and a reflection of the constant dialogue between the brand and its customers. Today MITSUBISHI MOTORS is committed to continuous investment in innovative new technologies, attractive design and product development, bringing exciting and authentic new vehicles to customers around the world.
Public Relations Department
Source: Mitsubishi Motors
Sectors: Automotive, Airlines
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