CONNECT WITH US:
Jul 21, 2020 22:35 JST
Reproducing the Driver's Senses by Engineering: DENSO's Challenge to Develop Automated Driving Systems
TOKYO, Jul 21, 2020 - (JCN Newswire) - On June 9, 2020, DENSO Tech Links Tokyo #7, an event organized by DENSO Corporation, was held as a webinar. The theme was "Human Drivers and AI--Automated Driving from the Viewpoint of Human Characteristics." DENSO employees who play a key role in advanced technology talked about the development of automated driving technology and research on AI, taking human characteristics into account, to realize new mobility. The first speaker was Hiroshi Ino, General Manager of the Vehicle System R&D Dept., Advanced Mobility Systems Business Development Div. He introduced the development initiatives focusing on human characteristics (i.e., what the driver senses during driving).
General Manager of the Vehicle System R&D Dept., Advanced Mobility Systems Business Development Div., DENSO Corporation
DENSO's Five Priorities and Four Focus Fields
Hiroshi Ino: Today, I would like to concisely explain our technology development efforts based on the theme of "Automated Driving System That Understands Human Characteristics--Technology Development Based on Human Characteristics."
First, let me briefly introduce our company. This is the Long-term Policy 2030.
Over the next decade, DENSO aims to continuously generate value to enrich mobility that achieves sustainability, happiness and peace of mind for everyone.
Green technologies and technologies that give peace of mind play a key role. DENSO will focus on these technologies to open up the future.
This slide shows the extensive lineup of products offered by DENSO.
DENSO operates five major businesses: thermal systems, mobility systems, powertrain systems, electrification systems, and electronic systems. In fact, our components are incorporated in almost all vehicles on the road.
We call this "DENSO Inside." Many of our products are used in your cars without you realizing. This is an overview of our business.
These are our conventional products. DENSO will focus on four main fields to shape its future: electrification, connected cars, advanced safety and automated driving, and non-automotive business.
For the full press release, visit
DENSO is a $48.3 billion global mobility supplier that develops advanced technology and components for nearly every vehicle make and model on the road today. With manufacturing at its core, DENSO invests in its 221 facilities in 35 countries to produce thermal, powertrain, mobility, electrification, & electronic systems, to create jobs that directly change how the world moves. The company's 170,000+ employees are paving the way to a mobility future that improves lives, eliminates traffic accidents, and preserves the environment. Globally headquartered in Kariya, Japan, DENSO spent 9.3% of its global consolidated sales on research and development in the fiscal year ending March 31, 2019. For more information about global DENSO, visit
Copyright ©2020 JCN Newswire. All rights reserved. A division of Japan Corporate News Network.
Related Press Release
DENSO Takes a Stake in Envoy, an EV Startup Serving the Commercial Real Estate Industry's Mobility Needs
November 13 2020 18:10 JST
DENSO Invests in Lambda:4 to Enhance Passive Digital Key, Increasing its Positional Accuracy and Security
November 13 2020 17:43 JST
DENSO: Commence of a Study of an Energy Management System for Full-scale Deployment of EV Buses for Fixed Route Bus Services
November 10 2020 15:01 JST
DENSO Announces First-half Financial Results
October 29 2020 11:57 JST
DENSO Developed New Generation Battery-Monitoring Integrated Circuit for Lithium-ion Batteries, a Key component of Battery ECUs
October 13 2020 10:54 JST
DENSO Receives IEEE Milestone for QR Code
October 07 2020 12:18 JST
DENSO Developed Factory-IoT Platform to Link 130 Factories
October 05 2020 15:42 JST
DENSO's NaviBridge, a Smartphone Application Designed to Send Searched Locations from Phones to Car Navigation Systems, Compatible with Over 1,000 GPS
September 29 2020 16:22 JST
DENSO Establishes Pittsburgh Innovation Lab to Accelerate Automated Driving R&D
August 05 2020 15:09 JST
DENSO Announces First Quarter Financial Results
July 31 2020 13:11 JST
More Press release >>
Latest Press Release
Toyota's Global Sales and Production Up Year-on-Year in October for Second Consecutive Month
Nov 27, 2020 23:31 JST
Honda Added to the Dow Jones Sustainability World Index
Nov 27, 2020 23:24 JST
Honda Sets Monthly Records for Automobile Production in Asia and China
Nov 27, 2020 22:29 JST
AbbVie and Eisai Announce an approval for additional indication of HUMIRA
Nov 27, 2020 22:05 JST
MHI Thermal Systems Develops Air Conditioners using R32 Refrigerant for the European Market
Nov 27, 2020 21:52 JST
Mitsubishi Power Concludes Licensing Agreement with Aubert & Duval, Leading Manufacturer of Additive Manufacturing Metal Powders
Nov 27, 2020 21:40 JST
Mazda Production and Sales Results for October 2020
Nov 27, 2020 21:29 JST
Mazda CX-30 Named Thailand Car of the Year 2020
Nov 27, 2020 19:33 JST
Mazda: Production Facility in Thailand, AutoAlliance (Thailand), Celebrates its 25th Anniversary
Nov 27, 2020 19:03 JST
Fujitsu Develops Virtual Router Acceleration Technology to Deliver Ultra-High-Speed Packet Processing Performance
Nov 27, 2020 17:01 JST
Mazda Included in Dow Jones Sustainability Asia Pacific Index for Fourth Year Running
Nov 26, 2020 19:15 JST
MHI to Invest in Green Hydrogen & Green Ammonia in South Australia
Nov 26, 2020 11:06 JST
Toyota Begins Sales of "Shodoku Taishi" Foot-Operated Sanitizer Stands
Nov 25, 2020 15:26 JST
Fujitsu Rolls Out New Online Medical Solution to Drive Digital Transformation in Hospitals and Clinics
Nov 25, 2020 10:26 JST
Japanese Research Group Performs Largest Ever Meteorological Calculation on Supercomputer Fugaku
Nov 24, 2020 14:44 JST
Mitsubishi Corporation Signs Contract with Egyptian Government for Phase 1 of Cairo Metro Line 4
Nov 24, 2020 14:15 JST
Fujitsu and LARUS Leverage Power of Graph Database and Graph Explainable AI Technologies to Strengthen Detection of Credit Card Fraud
Nov 24, 2020 10:41 JST
Mitsubishi Heavy Industries Engineering to Establish "Decarbonation Business Department"
Nov 20, 2020 16:53 JST
NEC to Launch PCIe-based Vector Engine Card to Explore New Opportunities in the SME Market
Nov 20, 2020 09:20 JST
Honda to Begin Sales of All-new N-ONE Mini-vehicle
Nov 19, 2020 17:04 JST
More Latest Release >>