Jul 31, 2020 12:28 JST

Source: Toyota Motor Corporation

BluE Nexus and Toyota to Strengthen Sales Structure of Electrified Systems to Prepare for Accelerated Adoption of Electrified Vehicles
Toyota to make new investment in BluE Nexus

Toyota City, Japan, Jul 31, 2020 - (JCN Newswire) - BluE Nexus Corporation (BluE Nexus) and Toyota Motor Corporation (Toyota) announced today that they will collaborate to prepare for the accelerated adoption of electrified vehicles by working together to increase their competitiveness in products related to electrification as well as to fortify their sales structure, including their technical support and services, among others, rendered to their customers.

 


Since its establishment in April 2019, BluE Nexus has been engaged in the development and sales of electric drive modules essential for electrified vehicles and in control calibration services for such modules. Meanwhile, Toyota, applying its strengths as a manufacturer of completed vehicles, has been selling entire vehicle powertrain systems, such as the Toyota Hybrid System, to other companies.

As they look toward the accelerated adoption of electrified vehicles, BluE Nexus and Toyota aim to join forces and use their core competencies, namely Toyota's control calibration technologies for engines, batteries, and other major peripheral components as well as BluE Nexus' well-developed lineup of electric drive modules, to respond to requests from all types of customers around the world.

Additionally, Toyota will provide a new investment contribution, taking a 10 percent stake of BluE Nexus to achieve this goal. Going forward, BluE Nexus and Toyota will work together to establish a sales structure wherein they will be able to mutually apply their core competencies, with BluE Nexus serving as the primary sales contact for electrification systems* and Toyota providing technological support.

BluE Nexus and Toyota intend to strengthen their competitiveness in electrification systems and to contribute to the further adoption of electrified vehicles toward realizing a sustainable society.

*Toyota will remain the sales contact for fuel cell systems.

Source: Toyota Motor Corporation
Sectors: Automotive

Copyright ©2026 JCN Newswire. All rights reserved. A division of Japan Corporate News Network.

Related Press Release


Toyota to participate in the "1000 Miglia Gran Turismo Experience 2026," a special program of the historic Italian rally, the 1000 Miglia
June 10 2026 20:39 JST
 
GR Premiers GRMN Corolla
June 04 2026 21:05 JST
 
Toyota Launches All-New Land Cruiser "FJ" Series in Japan
May 15 2026 14:24 JST
 
SPARX Group Establishes "Mirai Creation Fund IV" Toyota Motor Corporation, Sumitomo Mitsui Banking Corporation, MUFG Bank, Ltd. and Mizuho Bank, Ltd. to Provide Capital Targeting Total Commitments of JPY100 billion
May 12 2026 18:29 JST
 
Isuzu and Toyota to Jointly Develop Japan's First Mass-produced Light-duty Fuel Cell Electric Truck
April 16 2026 14:53 JST
 
Toyota Motor Corporation aims to join Daimler Truck and Volvo Group as equal shareholder in the fuel cell joint venture cellcentric
March 31 2026 22:39 JST
 
Toyota Launches New bZ4X Touring BEV Focused on Driving Performance and Spaciousness in Japan
February 25 2026 20:58 JST
 
Toyota Launches New RAV4 (PHEV) in Japan
February 19 2026 18:25 JST
 
Snow master Evans leads 1-2-3-4 finish for TGR-WRT
February 16 2026 14:24 JST
 
Premiere of Three-Row Highlander BEV in North America
February 11 2026 13:25 JST
 
More Press release >>

Latest Press Release


More Latest Release >>