Feb, 25 2015 14:00 JST

Source: APAC Effie Awards

92 Finalists to Contend at the APAC Effie Awards 2015


SINGAPORE, Feb, 25 2015 - (ACN Newswire) - 92 entries have made it to the finalist list and will be contending for metals at the highly coveted APAC Effie Awards 2015.

The finalist results were out following 2 rigorous rounds of judging by a jury consisting of some 115 senior level advertising and marketing professionals from the region. The jury is led by the 2015 Awards Chairman, Jarek Ziebinski and 4 Heads of Jury - Chris Thomas of BBDO Asia and Proximity Worldwide, Lisa Ransom of McDonald's APMEA, Ross Jackson of Visa and Tomaz Mok of McCann Erickson China.

The finalists are represented by agencies from 13 countries, featuring outstanding campaigns which have run in the Asia Pacific region. Dominating the list are entries from India, Australia and New Zealand with the greatest number of finalists. Ogilvy & Mather takes the lead as a network with 27 entries, followed by 18 entries from BBDO Worldwide and 8 from Lowe & Partners.

Other agency networks which saw several entries on the list such as DDB Group, JWT, Hakuhodo, McCann Worldgroup, Saatchi & Saatchi, TBWA and Y&R.

The Asia Pacific Effie Awards represents the global Gold standard in marketing effectiveness excellence and honours the region's most outstanding marketing communication work that have proven results in meeting strategic objectives.

"The quality of this year's entries to APAC Effies certainly raised the standards of the competition. This is no doubt a true congregation of the best campaigns in the region. The entries that rose to the top have proven to deliver convincing and solid results, rooted in strategic creativity," commented Jarek. "I am delighted that the industry continues to produce communication that inspires and brings results for our clients in a dynamically changing marketing and social landscape of Asia Pacific. Congratulations to all the finalists."

Winners will be announced at the Awards Gala which will be held at Four Seasons Hotel, Singapore on 10 April 2015. For more information, please visit www.apaceffie.com.


About APAC Effie Awards
Organised by the Confederation of Asian Advertising Agency Associations (CAAAA) and Tenasia Group, Asia Pacific Effie Awards honours and celebrates the region's most outstanding marketing communication work that have proven results and succeeded in meeting strategic objectives. The APAC Effie awards will mark its first year in 2014, to provide the growing marketing communications industry with a regional ground on which the best campaigns are showcased and recognised.

Introduced by the New York American Marketing Association in 1968, the Effie Awards have since been recognised by advertisers and agencies as the pre-eminent award in the advertising industry and global standard of marketing effectiveness excellence. Today, Effie celebrates effectiveness worldwide with the Global Effie, the APAC Effie, the Euro Effie, the Middle East / North Africa Effie and more than 40 national Effie programs.

About The Confederation of Asian Advertising Agency Associations (CAAAA)

CAAAA is a non-profit organisation established by advertising agency associations in Asia whose key mission is to further the business interest of advertising companies/agencies in the region. CAAAA works in close collaboration with stakeholders in the marketing communications industry across the region, including North, South and Southeast Asia, to support uniform professional standards and norms, and to enhance the profile and stature of the industry.

About Tenasia Group

Tenasia Group specialises in staging professional and influential industry events that inspire. Building on their expertise in delivering high-quality industry events, award shows and conferences, Tenasia's portfolio of businesses aims to provide a platform for the exchange of ideas and knowledge, shaping business opportunities in the region and celebrating achievements in specific fields.


Contact:
Tenasia Group Pte Ltd

Shanice Soh, Marcom Manager
T: +65-6338-7739 / M: +65 9431 3487 
E: [email protected]

Chua Bee Hong, Executive Director
T: +65 6338 7739 / M: +65 9271 0900 
E: [email protected]
Source: APAC Effie Awards
Sectors: Broadcast

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