Apr, 14 2016 18:30 JST

Source: APAC Effie Awards

2016 Positive Change Effie Awards APAC Jury Chair Announced


SINGAPORE, Apr, 14 2016 - (ACN Newswire) - Positive Change Effie Awards has announced Kitty Lun, Head of Creative Shop, Greater China, Facebook as the Asia Pacific Jury Chair.

Kitty has vast experience in the Effies. She is the Judging Chairman for Effie Hong Kong 2016 and 2015 and has been involved in Effie China and Asia Pacific Effie for multiple years. Prior to joining Facebook in January 2016, Kitty was Chairman/CEO at Lowe China for the past nine years, where she achieved tremendous business growth and led the agency to become the most awarded agency in China in 2014 and 2015. She has also worked with Leo Burnett, McCann, Euro RSCG and Arnold.

One of the rare creative talents with extensive experience working in Hong Kong, Taiwan and China, Kitty was named top 10 Creative Directors of the Year and top 10 Distinguished Advertising Women of the Year, and in 2013, she was honoured by AdAge as one of the Women to Watch in Advertising in China.

The Positive Change Effie Awards are a collaboration between the World Economic Forum (WEF) and Effie Worldwide. It recognises the most effective marketing works that have measurably shifted audience behavior toward more environmentally sustainable choices, and/or grown demand for more sustainable products and services by incorporating sustainability as a part of their marketing communications.

Commenting on the appointment, Kitty said, "I am honoured to be invited to chair the Asia Pacific Category for the Positive Change Effie Awards. This is a unique competition focusing on environmental sustainability, a global topic that we are all concerned about today as it affects everyone. It's no doubt marketers value commercial results, but there is definitely more we could do in our communication efforts to transform and shift consumers behavior towards sustainable choices. This is a truly meaningful award which I'm privileged to be a part of."

Nigel Morris, CEO, Dentsu Aegis Network Americas & EMEA and Bea Perez, Chief Sustainability Officer, The Coca-Cola Company will serve as the Jury Chair for Europe and North America respectively.

Keith Weed, Chief Marketing and Communications Officer at Unilever will continue his role as the Positive Change Effie Global Program Chair.

Full Positive Change APAC jury line-up can be viewed at www.apaceffie.com/positive-change/2016-jury.

The 2016 Positive Change Effie Awards is sponsored by in/PACT.


About APAC Effie Awards
Organised by the Confederation of Asian Advertising Agency Associations (CAAAA) and Tenasia Group, Asia Pacific Effie Awards honours and celebrates the region's most outstanding marketing communication work that have proven results and succeeded in meeting strategic objectives. The APAC Effie awards will mark its first year in 2014, to provide the growing marketing communications industry with a regional ground on which the best campaigns are showcased and recognised.

Introduced by the New York American Marketing Association in 1968, the Effie Awards have since been recognised by advertisers and agencies as the pre-eminent award in the advertising industry and global standard of marketing effectiveness excellence. Today, Effie celebrates effectiveness worldwide with the Global Effie, the APAC Effie, the Euro Effie, the Middle East / North Africa Effie and more than 40 national Effie programs.

About The Confederation of Asian Advertising Agency Associations (CAAAA)

CAAAA is a non-profit organisation established by advertising agency associations in Asia whose key mission is to further the business interest of advertising companies/agencies in the region. CAAAA works in close collaboration with stakeholders in the marketing communications industry across the region, including North, South and Southeast Asia, to support uniform professional standards and norms, and to enhance the profile and stature of the industry.

About Tenasia Group

Tenasia Group specialises in staging professional and influential industry events that inspire. Building on their expertise in delivering high-quality industry events, award shows and conferences, Tenasia's portfolio of businesses aims to provide a platform for the exchange of ideas and knowledge, shaping business opportunities in the region and celebrating achievements in specific fields.


Contact:
Shanice Soh
Marcom Manager
Tenasia Group Pte Ltd
T: +65 6338 7739
[email protected]

Follow us on Twitter @APACEffieAwards
Source: APAC Effie Awards
Sectors: Broadcast, Advertising

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