ENGLISH
|
JAPANESE
|
CONNECT WITH US:
Home
About
Contact
Log in
*
Home
Press release
Apr 10, 2018 15:40 JST
Source:
Appier
Appier Brings AI-driven Insights to LINE with Aixon Integration
Integration will also enable real-time, cross-platform marketing for LINE Business Connect enterprises
TAIPEI, TW, Apr 10, 2018 - (Media OutReach) - Appier, a leading artificial intelligence (AI) company, announced today that Aixon, its AI-powered data intelligence solution, is now fully integrated with one of the largest messaging platforms in Asia, LINE. The integration enables organizations using LINE Business Connect, a service for corporate clients that provides an API allowing access to various LINE account features, to generate powerful AI-driven insights into their followers and reach out to them with highly targeted marketing messages.
Aixon does this through its powerful predictive audience segmentation capabilities. The AI engine first cross-maps LINE user IDs with Appier's CrossX database of over 2 billion user and device profiles and then segments them into keyword and interest areas. The organization with the LINE Business Connect account can then use these target audience segments to send customized messages to the users most likely to respond positively.
More significantly, this opens up the potential for real-time cross-platform marketing. For example, if a LINE user shops on an e-commerce site but doesn't complete the purchase, the site owner can send the user a message on LINE with a special offer to prompt him or her to complete the purchase.
"We're delighted that Appier has integrated Aixon and LINE Business Platform. This enriches the functionality for LINE Business Connect customers and will give them deep insights into the usage trend and user behavior, allowing customers to do more precise data analysis, information filtering and more effective data application. This is resonant with LINE's mission, 'Closing the Distance' between users and businesses and services. We're especially excited about the potential that this creates for cross-platform marketing," said Benny Wu, Head of Platform Business of LINE Taiwan.
"LINE is one of the most widely adopted messaging platforms and reaches hundreds of millions of people in Asia. It is an active and vibrant community which is a dream for marketers. They now have the added boost of the AI brain of Aixon which uses deep learning and machine learning technologies to help bridge the gap with their customers," said Magic Tu, VP of Product Management, Appier.
Aixon and LINE Business Connect customers in Japan, Taiwan, Thailand and Indonesia will be able to start taking advantage of the integrated platform from June this year.
About Appier
Appier is a technology company which aims to provide artificial intelligence (AI) platforms to help enterprises solve their most challenging business problems. For more information please visit www.appier.com.
For media enquiries, please contact
press@appier.com
.
Source: Appier
Sectors: CyberSecurity
Copyright ©2024 JCN Newswire. All rights reserved. A division of Japan Corporate News Network.
Latest Release
Fujitsu SX Survey reveals key success factors for sustainability
Apr 23, 2024 10:25 JST
Fujitsu and METRON collaborate to drive ESG success: slashing energy costs, boosting productivity with new manufacturing industry solutions
Apr 22, 2024 16:09 JST
NEC Strengthens Commitment to Space Industry with Investment in Seraphim Space Venture Fund II
Apr 22, 2024 15:09 JST
Soft Space Launches the First and Only JCB Payment Gateway in Malaysia
Apr 22, 2024 15:00 JST
TOYOTA GAZOO Racing takes a one-two in Croatian thriller
Apr 22, 2024 10:47 JST
First-ever Mazda CX-80 Crossover SUV Unveiled in Europe
Apr 19, 2024 13:50 JST
Fujitsu develops technology to convert corporate digital identity credentials, enabling participation of non-European companies in European data spaces
Apr 19, 2024 10:17 JST
Mitsubishi Heavy Industries and NGK to Jointly Develop Hydrogen Purification System from Ammonia Cracking Gas
Apr 18, 2024 17:01 JST
Toyota Launches All-New Land Cruiser "250" Series in Japan
Apr 18, 2024 13:39 JST
Fujitsu and Oracle collaborate to deliver sovereign cloud and AI capabilities in Japan
Apr 18, 2024 11:14 JST
Eisai: Research on Treatments for Alzheimer's Disease Based on Its Pathological Mechanisms Recieves Award for Science and Technology (Research Category)
Apr 18, 2024 10:53 JST
All-New Triton Confirmed as First Double-Cab Pickup Truck to Achieve 2024 Five-Star ANCAP Safety Rating
Apr 18, 2024 09:22 JST
Eisai's Antiepileptic Drug Fycompa Injection Formulation Launched In Japan
Apr 17, 2024 16:17 JST
Honda Unveils Next-generation EV Series for China
Apr 17, 2024 12:15 JST
Lexus presents Time at the 2024 Milan Design Week
Apr 16, 2024 18:49 JST
Mitsubishi Corporation Announces Participation in a DAC Project in Louisiana, USA
Apr 16, 2024 14:36 JST
New circuit challenge for TOYOTA GAZOO Racing
Apr 15, 2024 17:21 JST
TOYOTA GAZOO Racing back on asphalt for Croatian challenge
Apr 12, 2024 19:36 JST
Heidelberg Materials North America Announces Latest Milestone in Edmonton CCUS Project
Apr 12, 2024 14:39 JST
MHIAEL Completes Expansion of the its Nagasaki Plant for Manufacture of Aero Engine Combustors
Apr 11, 2024 18:08 JST
More Latest Release >>
Related Release
Appier's New Survey on AI Adoption in Asia Pacific: Indonesia Leads the Pack in AI Implementation
September 05 2018 10:40 JST
Appier launches AI-driven proactive marketing automation platform AIQUA
August 07 2018 09:30 JST
Appier Strengthens AI Team with New Chief Artificial Intelligence Scientist
July 26 2018 10:10 JST
Appier Wins Most Promising AI Solution Category of the NWA Information Management Awards 2018
June 08 2018 12:00 JST
Appier Report Shows How Marketers can Navigate the Fragmented Digital Consumer Journey with Artificial Intelligence
April 10 2018 14:35 JST
Appier Recognized as an IDC Innovator for Asia-Pacific Data-as-a-Service Provider 2018
March 28 2018 10:45 JST
Appier's Aixon Connects to Google Advertising Platforms
February 27 2018 08:30 JST
Appier Demonstrates Breakthrough in Creativity in Artificial Intelligence
February 13 2018 11:50 JST
Appier Named in CB Insights' Second Annual AI 100 Companies
December 19 2017 08:00 JST
Appier Demonstrates Efficacy of Artificial Intelligence in Fighting Ad Fraud
December 12 2017 10:00 JST
More Press release >>