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WARC Awards 2018 - Effective Social Strategy shortlist announced
LONDON, Apr 24, 2018 - (ACN Newswire) - Campaigns for BT Sport, JetBlue, KFC, Snickers, M&M's, Pampers and PlayStation are among the 20 campaigns that have been shortlisted for the WARC Awards' Effective Social category - a search for marketing initiatives that link social strategy to business success.
A jury panel of 15 industry experts from both agency and client-side chaired by Elizabeth Windram, Director, Brand and Advertising, JetBlue Airways, has shortlisted campaigns covering a broad range of brands and categories from around the world - Australia, Brazil, Canada, China, Denmark, France, India, Indonesia, Japan, Malaysia, Middle East, Philippines, Singapore, Thailand, Turkey, United Kingdom, United States, Vietnam.
The shortlisted entries are:
Crossing The Line - Fleggaard - UncleGrey - Denmark
#HUNGEREPLY - Snickers - Mars - BBDO Japan - Japan
Finding the Female Gaze in Fart Jokes - Gas-X - GSK - Weber Shandwick NY - United States
Office Souvenirs - JetBlue - MullenLowe US - United States
Little Tickets - JetBlue - MullenLowe US - MullenLowe Group - United States
#InMyFamilyWeSay - Hepar - Nestle Waters - Marcel - France
Condom or Denim? - Durex Jeans - Reckitt Benckiser - Havas Worldwide India - India
Time With Mum - Road Safety Commission - 303 MullenLowe - Australia
Nudging people out of compassion fatigue and into action - UNICEF - Bohemia Group - Australia
Full-heart support during Gaokao - McDonald's - BBDO China - China
Ole Ole Hour! - KFC - QSR Stores Sdn Bhd - Ensemble Worldwide, UM Malaysia - Malaysia
Like my addiction - Addict'Aide - BETC - France
Justice Bao and The Missing Travel Insurance - Singapore Tourism Board - TBWA\Singapore - Singapore
Play Everything - PlayStation - Sony Interactive Entertainment Singapore - TBWA\Singapore - Indonesia, Malaysia, Philippines, Singapore, Thailand
Positive - Pampers - Procter & Gamble - Leo Burnett Vietnam, Saatchi & Saatchi Vietnam, MSL Group Vietnam - Vietnam
It's not cricket, it's the ashes - BT Sport - BT - AMVBBDO - United Kingdom
GeoStories: How Instagram turned millennials onto geology - Geological Survey of Canada History Committee - McMillan - Canada
For the sake of M&M's, do not watch Game of Thrones! - M&M's - Mars - ALMAP BBDO - Brazil
Not another Tide ad. But probably, the dullest content in history for the least active kids in history - OMO - Unilever - FP7/DXB - Middle East
Futbot - Beko - Arcelik - FP7/McCann Istanbul - Turkey
To see the shortlisted case studies in the Effective Social Strategy category, please view at www.warc.com/warcawards.prize.
The annual WARC Awards is a global search for next-generation marketing effectiveness. The final shortlist, Effective Content Strategy, will be announced next week. The shortlisted case studies in the Effective Innovation and Effective Use of Brand Purpose categories are available at www.warc.com/WARCAwards.prize.
Contact:Amanda Benfell
PR Manager
+44 20 7467 8125
amanda.benfell@warc.com
Source: Warc
Sectors: Media & Marketing, Advertising
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