May 01, 2018 18:00 JST
Source: Warc
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WARC Awards 2018 - Effective Content Strategy shortlist announced
LONDON, May 01, 2018 - (ACN Newswire) - Campaigns for Cineplex Entertainment, Coca-Cola, Rexona, Visa and Whiskas are among the 21 campaigns that have been shortlisted for the WARC Awards' Effective Content Strategy category - a search for branded content strategies that can demonstrate a business outcome.
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| jury chair John Dokes, AccuWeather Network |
Chaired by John Dokes, Global Chief Marketing Officer and General Manager of AccuWeather Network, a judging panel of 16 top industry professionals from agencies and clients alike, looked for evidence of how a content strategy - as opposed to a traditional advertising strategy - has helped a brand achieve business goals.
Campaigns from a diverse range of brands and for a wide variety of different markets have been shortlisted. As well as a global campaign for IKEA, campaigns ran in Brazil, Canada, Egypt, India, Lebanon, Malaysia, Saudi Arabia, Singapore, Thailand, Tunisia, United Arab Emirates, United Kingdom and United States.
The shortlisted entries are:
#TokyoUnexpected - Visa - Visa International - BBDO Bangkok - Thailand Escape the Dating Apocalypse - Hinge - Justin McLeod and various individual investors - the STUDIO - United States Fair Sex Fair Say - i-can - Piramal Healthcare - McCann Worldgroup - India Ask Again - The Live Love Laugh Foundation - McCann Worldgroup - India If you can dream it, you can Pylox it - Nippon Pylox - Nippon Paint - Ensemble Worldwide - Malaysia 4G Films - Maxis - Maxis Berhad - Ensemble Worldwide, Initiative Malaysia - Malaysia Da Vinci - IKEA - ACNE, IKEA Creative Hub - Global Choose What You Love - HSBC - HSBC Bank Singapore - J. Walter Thompson - Singapore Unveil Saudi - Saudi Telecom Company - J. Walter Thompson - Saudi Arabia Kitten Kollege - Whiskas - Mars Petcare - AMVBBDO - United Kingdom The Chronicles of Oufa - EGBank - FP7/CAIRO, Part of McCann Worldgroup - Egypt Confidence Academy - Rexona - Unilever - FP7/CAIRO, Part of McCann Worldgroup - Egypt Hijacking the African Cup - Coca-Cola - The Coca-Cola Company - FP7/CAIRO, Part of McCann Worldgroup - Egypt Web Series - Antarctica - AB InBev - AlmapBBDO - Brazil Dear Younger Me... - Emirates NBD - Momentum Egypt - Egypt A Taxi to Dubai - Atlantis - The Palm, Dubai - Atlantis Hotels & Resorts - FP7/DXB - United Kingdom, United Arab Emirates The Hammam Fighter - Orange - FP7/TUN - Tunisia The Power of 10p - Smart Energy GB - AMVBBDO - United Kingdom Slow Trends - Connect - TBWA\RAAD - Lebanon When You Grow Up - Emirates NBD - FP7/DXB - United Arab Emirates A Balloon for Ben - Cineplex Entertainment - Zulu Alpha Kilo - Canada
All shortlists for the annual WARC Awards, a global case study competition in search for next-generation marketing effectiveness that focuses on the effective use of emerging marketing disciplines, have now been announced and can be viewed at www.warc.com/warcawards.prize.
The winners of each of the four categories - Effective Content Strategy, Effective Innovation, Effective Use of Brand Purpose and Effective Social Strategy - will be revealed from mid-May.
About Effective Content Strategy jury chair
John Dokes, Global Chief Marketing Officer and General Manager, AccuWeather Network John oversees strategic branding and marketing of the largest and fastest growing weather media company in the world. With over 25 years of experience in digital and traditional marketing and a history of driving multi-million dollar revenue gains, he has worked with world-renowned brands including Marvel Entertainment and MTV Networks - Viacom. AccuWeather, with global headquarters in State College, PA, now reaches more than 1.5 billion people worldwide every day through smartphones, tablets, wired and mobile internet sites, radio, television, newspapers, and the AccuWeather Network, in addition to serving over 240 of Fortune 500 companies as well as thousands of businesses worldwide.
Contact:Amanda Benfell
PR Manager
+44 20 7467 8125
amanda.benfell@warc.com
Source: Warc Sectors: Media & Marketing, Advertising
Copyright ©2024 ACN Newswire. All rights reserved. A division of Asia Corporate News Network.
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