Toyota Premieres New Supra at Detroit Auto Show
The first global model of the GR series
TOKYO, Jan, 15 2019 - (JCN Newswire) - Toyota Motor Corporation (Toyota) premiered its much-anticipated all-new Supra today at the 2019 North American International Auto Show(1) in Detroit. Sales in Japan of the new Supra are slated to start around spring 2019.
The new Supra is the first global model of TOYOTA GAZOO Racing's GR sports car series. Ever since first competing in Germany's 24 Hours of Nurburgring endurance race in 2007(2), TOYOTA GAZOO Racing has been aiming through its motorsports activities to develop its cars and people, with the goal of "making ever-better cars." The knowledge and know-how it has built up over the years have been funneled into bringing the Supra back to life in the form of the "GR Supra,"(3) as a car that people the world over will find fun to drive.
Toyota President Akio Toyoda, who is also a master driver, said: "Back in the day, I spent countless hours driving an old Supra at Nurburgring to become a master driver. Supra is like an old friend that holds a special place in my heart. While other manufacturers were putting their beautiful new prototypes which they were going to introduce through the paces, I was driving an old Supra that was no longer in production. So even though Toyota had no plans to make a new Supra, just like a lot of other die hard Supra fans around the world, I secretly wanted to make it happen. The new GR Supra was born through testing at Nurburgring, and I can honestly say that it is a car that is fun to drive and better than ever."
The all-new fifth-generation Supra marks the end of a 17-year hiatus since the conclusion of production of the previous generation in 2002. Ever since the Supra's inception in 1978*4, all generations have been front-engine, rear-wheel-drive vehicles powered by an inline six-cylinder engine. The latest rendition is no exception. This time around, extensive attention has also been paid to the three fundamental elements of wheelbase, tread, and center of gravity, thus achieving handling performance befitting a pure sports car.
Chief Engineer Tetsuya Tada, who headed development, said: "We set out to create a pure sports car that would attain the ultimate in the fun of driving. Rather than only working toward specs such as horsepower and circuit lap times, we emphasized sensitivity performance, such as the degree to which driving could be felt to be fun, with car and driver becoming one."
Also today, TOYOTA GAZOO Racing launches the "Supra is Back" edition of a global television commercial series to promote the new Supra. Appearing are top-class TOYOTA GAZOO Racing drivers(5), making a good match for the first global model of the GR series.
(1) Commonly referred to as the "Detroit Auto Show." January 14-15: Press days; January 19-27: Public days.
(2) Then known as "GAZOO Racing," the team--of which half the drivers comprised Toyota Motor Corporation President Akio Toyoda and other Toyota employees, and whose mechanics comprised employees selected from various Toyota divisions--entered with two modified Altezzas.
(3) Name used for marketing and other promotional communications.
(4) Debuted in Japan as the "Celica XX (Double X)." The first version to be marketed in Japan as the "Supra" was sold as the third-generation Supra (launched in 1986) outside of Japan.
(5) Kyle Busch, Fernando Alonso, Ott Tanak, Sebastian Buemi, and Kazuki Nakajima (in order of appearance)
About Toyota Motor Corporation
Toyota Motor Corporation (TMC) is the global mobility company that introduced the Prius hybrid-electric car in 1997 and the first mass-produced fuel cell sedan, Mirai, in 2014. Headquartered in Toyota City, Japan, Toyota has been making cars since 1937. Today, Toyota proudly employs 370,000 employees in communities around the world. Together, they build around 10 million vehicles per year in 29 countries, from mainstream cars and premium vehicles to mini-vehicles and commercial trucks, and sell them in more than 170 countries under the brands Toyota, Lexus, Daihatsu and Hino. For more information, please visit www.toyota-global.com.
Public Affairs Division
Global Communications Department
Toyota Motor Corporation
Source: Toyota Motor Corporation
Copyright ©2019 JCN Newswire. All rights reserved. A division of Japan Corporate News Network.