CONNECT WITH US:
Aug 31, 2020 17:01 JST
MITSUBISHI MOTORS Opens New Headquarter Showroom "MI-Playground" on September 1, 2020
TOKYO, Aug 31, 2020 - (JCN Newswire) - MITSUBISHI MOTORS CORPORATION (MMC) announced today that it will open its new headquarter showroom, also known as "MI-Playground" (pronounced "My Playground"), near its headquarters in Tamachi, Tokyo, on September 1, 2020.
Working in concert with its global brand message "Drive your Ambition," MITSUBISHI MOTORS is committed to making vehicles that answer the needs of customers who want to expand their area of experience and take on new challenges. The new headquarter showroom serves as a field of interaction and inspiration that presents MITSUBISHI brand's identity, culture and technologies.
"MI-Playground" refers to an idea that everyone can experience and enjoy this platform, where "M" stands for MITSUBISHI MOTORS, and "I" stands for intelligent, inspiration, ingenious and interaction. "MI-Playground" marks the company's dedication to continuously enriching customer experience that feels personal, adventurous and progressive.
The facility is set to bring visitors an enjoyable experience to test the latest MITSUBISHI models and feel closer to the brand. The overall design honors the brand history and presents a clean and modern design with the brand's corporate colors, white and black, which are used as base colors and accentuated with wood pattern to provide a sense of warmth and familiarity.
Ground floor: Showroom area
The latest MITSUBISHI models will be on display at the spacious and clean showroom area on the ground floor, where visitors can get hands-on experience with these models. Concept car displays and workshops are planned in the future.
Second floor: Satellite area
The satellite area is on the second floor, containing a lifestyle space. It can be reached by the pedestrian deck which is directly connected with the JR Tamachi Station Shibaura Exit. Visitors can relax and enjoy some refreshments such as organic fruit tea and desserts.
About MITSUBISHI MOTORS
MITSUBISHI MOTORS CORPORATION is a global automobile company based in Tokyo, Japan, which has a competitive edge in SUVs and pickup trucks, electric and plug-in hybrid electric vehicles.
Since the Mitsubishi group produced its first car more than a century ago, we have demonstrated an ambitious and often disruptive approach, developing new vehicle genres and pioneering cutting-edge technologies. Deeply rooted in MITSUBISHI MOTORS' DNA, our brand strategy will appeal to ambitious drivers, willing to challenge conventional wisdom and ready to embrace change. Consistent with this mindset, MITSUBISHI MOTORS introduced its new brand strategy in 2017, expressed in its "Drive your Ambition" tagline - a combination of personal drive and forward attitude, and a reflection of the constant dialogue between the brand and its customers. Today MITSUBISHI MOTORS is committed to continuous investment in innovative new technologies, attractive design and product development, bringing exciting and authentic new vehicles to customers around the world.
Source: Mitsubishi Motors
Copyright ©2020 JCN Newswire. All rights reserved. A division of Japan Corporate News Network.
DENSO Announces First-half Financial Results
Oct 29, 2020 12:57 JST
MITSUBISHI MOTORS Starts Production of XPANDER in Malaysia
Oct 29, 2020 09:03 JST
Trials of Jointly Developed Compact LNG Filling System to Commence in Hokkaido
Oct 28, 2020 10:30 JST
Eisai to Present Latest Data on Pipeline Assets in the Area of Alzheimer's Disease and Dementia at the 13th Clinical Trials on Alzheimer's Disease Conference
Oct 28, 2020 10:07 JST
Eisai and JD Health Establish JV Company in China to Implement Health Service Platform
Oct 28, 2020 09:01 JST
SDK to Split Its Optical Semiconductor Business
Oct 27, 2020 16:00 JST
Hitachi: "Paperless & Office" Innovations to Achieve New Workstyles in the New Normal
Oct 27, 2020 12:59 JST
Mitsubishi Corporation: Cross-Industry Investment by Seven Enterprises in New TradeWaltz Platform
Oct 27, 2020 12:25 JST
MHI Opens "Yokohama Hardtech Hub"
Oct 27, 2020 11:19 JST
Hitachi Named a Leader in 2020 Gartner Magic Quadrant for Industrial IoT Platforms
Oct 27, 2020 10:59 JST
Hitachi ABB Power Grids Wins Major Order to Support Sub-Saharan Africa's Largest Solar Venture in Angola
Oct 27, 2020 08:51 JST
Eisai and Cogstate Expand Agreement for Global Development and Commercialization of Digital Cognitive Assessment Technologies
Oct 26, 2020 16:52 JST
NEC and Realeyes Jointly Develop Emotion Analysis Service in Support of Video Communications
Oct 26, 2020 10:05 JST
NEC and Analog Devices Collaborate to provide a 5G O-RAN Massive MIMO Radio for Rakuten Mobile
Oct 23, 2020 17:31 JST
Mitsubishi Power Receives Follow-up Order from Serbia for Two Sets of World's Largest Flue Gas Desulfurization Systems
Oct 22, 2020 18:24 JST
MHI Thermal Systems Opens New Development and Testing Facility for Commercial-Use Air Conditioning & Refrigeration Systems
Oct 22, 2020 18:13 JST
MHI Again Receives EcoVadis Silver Rating for Overall Sustainability
Oct 20, 2020 15:54 JST
Vodafone and NEC Start Trialing Open RAN Technology
Oct 20, 2020 11:09 JST
Mitsubishi Shipbuilding Receives Approval in Principle for LNG Fuel Gas Supply System from Bureau Veritas
Oct 19, 2020 19:07 JST
Supercomputer Fugaku Wins the "Minister of Internal Affairs and Communications Award" at CEATEC 2020 ONLINE
Oct 19, 2020 18:49 JST
More Latest Release >>
MITSUBISHI MOTORS Starts Production of XPANDER in Malaysia
October 29 2020 08:03 JST
New ECLIPSE CROSS Reveals Radical New Styling and Expands Plug-In Hybrid Option
October 19 2020 08:45 JST
MITSUBISHI MOTORS Announces Production, Sales and Export Figures for August 2020
September 29 2020 16:30 JST
MITSUBISHI L200 Won Russia Car of the Year 2020 and Two Other Prestigious Awards
September 28 2020 14:26 JST
MITSUBISHI MOTORS Rolls Out the OUTLANDER PHEV in Puerto Rico
September 25 2020 13:29 JST
MITSUBISHI MOTORS Redesigns New ECLIPSE CROSS, Also Offered with Plug-in Hybrid Powertrain
September 18 2020 11:09 JST
MITSUBISHI MOTORS: OUTLANDER PHEV Expands Presence in the Philippines
September 07 2020 12:51 JST
MITSUBISHI MOTORS Announces Production, Sales and Export Figures for July 2020
August 28 2020 15:50 JST
MITSUBISHI MOTORS Concludes Disaster Cooperation Agreement with Konan City in Shiga
August 26 2020 09:32 JST
Leveraging EV/PHEV as Resources for Virtual Power Plants Commencement of Trial Operation of V2G Business Demonstration Facilities
August 07 2020 08:03 JST
More Press release >>