In celebrating the festive season of 2017, MTR advertising have joint hands with an array of world renowned international and local brands and launched the White Christmas Campaign in high traffic MTR stations, including Tsim Sha Tsui, Admiralty and Causeway Bay, as well as in trains, enabling passengers to share the festive joy on social media.
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The second annual Innovative Festival Creative Contest organised by JCDecaux Transport has successfully concluded. With the objectives of fostering creativity and providing an opportunity for students to showcase their talents and skills, winners of the creative contest were announced and awarded recently, while the innovative ideas from several winning teams have been adopted by participating advertisers for execution in their brands' respective MTR advertising campaigns.
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French luxury beauty brand Lancome Travel Retail launched its "Holiday Wonders" campaign at Hong Kong International Airport (HKIA) recently. Hong Kong International Airport is the last stop of Lancome's "Declaring Happiness" global campaign journey, following activations in Korea, Singapore, Bangkok and China launched since October this year.
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China Taiping Insurance Group, China's oldest national insurance brand, has launched a first-ever spectacular advertising campaign at the Hong Kong International Airport, leveraging the joyous ambience of the peak travelling season to maximise effectiveness.
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