Press Release

JCPenney Welcomes Chief Merchant and New Leaders to Executive Team Feb 28, 2019 22:00 JST J. C. Penney Company, Inc. (NYSE: JCP) today announced the appointment of three highly talented leaders who will play an instrumental role in the Company's pursuit of operational excellence and sustainable profitable growth. More info..

JCPenney Helps Shoppers "Value the Present" this Holiday Season
Nov 02, 2018 09:00 JST

JCPenney wants to make it easy for families to "Value the Present" this holiday season. Through a heartwarming marketing campaign that launches Nov. 4, JCPenney will celebrate the importance of cherishing the time spent during the holiday season and delighting loved ones with an exciting array of stylish and affordable gifts.
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JCPenney Introduces Affordable, Boho Styles for Women with Launch of Artesia(TM) Sep 06, 2018 22:00 JST As JCPenney (NYSE: JCP) focuses on driving its women's apparel business, the retailer is launching Artesia, a new boho style brand for women. More info..

JCPenney Unwraps Its "Top 20 Toys" List for Holiday 2018 Sep 04, 2018 22:00 JST Celebrating the successful one-year anniversary of its toy shops, JCPenney (NYSE: JCP) today unveiled its Top 20 Toys, inviting shoppers to discover the most popular toys sure to top kid's wish lists this Christmas. More info..

JCPenney Launches Baby Shops in 500 Stores Aug 09, 2018 21:00 JST As one of the leading destinations for baby apparel, JCPenney [NYSE: JCP] is expanding its baby selection to reflect new merchandise categories that will help parents shop for their bundle of joy in one convenient location. More info..

JCPenney Unveils a New State of Arizona(R) this Back-to-School Season Jul 12, 2018 23:00 JST The first day of school is around the corner and JCPenney [NYSE: JCP] is uniquely positioned to help teens and kids find cool, relevant styles at an incredible value with Arizona Jean Co.(R), the Company's leading private brand. More info..

JCPenney Strikes a Chord with Exclusive Lionel Richie Home(TM) Collection Apr 30, 2018 22:00 JST JCPenney [NYSE: JCP] is greeting musical legend, Lionel Richie, with a warm "Hello" as the retailer announces an exclusive home collection designed by the Grammy(R) award winner. More info..

JCPenney Announces Strategic Realignment of its Senior Leadership Team Mar 02, 2018 21:00 JST J. C. Penney Company, Inc. (NYSE: JCP) today announced the appointment of Joe McFarland as executive vice president and chief customer officer, a newly-expanded role that includes responsibility for merchandising, as well as leading all JCPenney store operations. More info..

JCPenney Shines with Exclusive Styles of Girls' Apparel Dedicated to Nickelodeon Star JoJo Siwa Feb 27, 2018 08:00 JST JCPenney [NYSE: JCP] is joining the JoJo Siwa craze and launching a line of licensed apparel dedicated to the 14-year-old Nickelodeon star and social media sensation. More info..

JCPenney Launches Obsess, a Totally Fun, Totally Stylish Tween Brand Feb 22, 2018 08:00 JST JCPenney [NYSE: JCP] is taking a cue from the digitally-connected, social media-inspired tween generation and launching an exclusive new brand, Obsess, that features rotating capsules inspired by influential young women who promote a positive body image. More info..