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Press Release
Google Ads and Meta Ads continues to dominate remarketing index despite Apple's privacy changes: AppsFlyer Performance Index 15
Oct 18, 2022 11:00 JST
AppsFlyer the global attribution leader today released the 15th edition of its Performance Index, ranking the top media sources in mobile advertising. The first half of 2022, with its continuing privacy changes, economic downturn and post-Covid cooldown, has caused a reshuffling across the ecosystem.
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AppsFlyer launches comprehensive guide on gaming apps in collaboration with Facebook Gaming
Jul 19, 2022 10:00 JST
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AppsFlyer launches comprehensive guide on gaming apps in collaboration with Facebook Gaming
Jul 19, 2022 10:00 JST
AppsFlyer and Facebook Gaming have launched an exclusive playbook for gaming app marketers. Introducing Gaming Apps: Strive and thrive with AppsFlyer and Facebook Gaming on iOS 14+, this playbook will set clear pathways and set gaming app marketers up for success.
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AppsFlyer teams up with Intel to introduce The AppsFlyer Privacy Cloud
Dec 08, 2021 10:00 JST
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AppsFlyer teams up with Intel to introduce The AppsFlyer Privacy Cloud
Dec 08, 2021 10:00 JST
AppsFlyer announced it is collaborating with Intel to build the AppsFlyer Privacy Cloud. The AppsFlyer Privacy Cloud allows multiple entities to safely bring their data together based on their own business logic, guidelines and privacy requirements while leveraging a privacy-preserving tech stack including Aggregated Advanced Privacy (AAP), Aggregated Conversion Modeling (ACM), Data Clean Rooms, privacy preserving cryptographic solutions, Predictive analytics, and others.
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AppsFlyer Launches SKAdNetwork Ranking for the New Privacy Era in Latest Performance Index; Xiaomi is Fastest-growing Media Source in Southeast Asia
Oct 22, 2021 10:00 JST
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AppsFlyer Launches SKAdNetwork Ranking for the New Privacy Era in Latest Performance Index; Xiaomi is Fastest-growing Media Source in Southeast Asia
Oct 22, 2021 10:00 JST
AppsFlyer, the marketing measurement and experience platform, today released the 13th edition of its Performance Index, ranking the top media sources in mobile advertising. In its edition, AppsFlyer is pioneering the SKAN Index, a SKAdNetwork ranking that reflects the new reality of privacy generated by the enforcement of Apple's App Tracking Transparency (ATT) framework.
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AppsFlyer Launches Conversion Studio to Enable Single Source Mapping for SKAdNetwork Post-install Measurement
Sep 10, 2021 09:00 JST
AppsFlyer, the marketing measurement and experience platform, today launched Conversion Studio, a hyper-flexible solution for conversion value measurement. Conversion Studio enables marketers to master conversion values by maximizing the lifetime value measurement for post-install activity simply and effectively within the limited capacity of the SKAN framework.
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AppsFlyer Welcomes New Senior Marketing Director; Strengthening Its Commitment to APAC
Jul 21, 2021 11:00 JST
Today, AppsFlyer, the global attribution and marketing analytics leader, announces that strategic technology marketing veteran Sam Chiu will head AppsFlyer's marketing team as its new Senior Director of Marketing, Asia-Pacific (APAC). Sam will report to Ronen Mense, President and Managing Director, AppsFlyer APAC.
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New AppsFlyer Report Finds View-through Attribution Impacts Ad Clicks and App Installs
Jun 07, 2021 16:30 JST
AppsFlyer, the global attribution leader, today released its inaugural View-Through Attribution (VTA) Report.
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AppsFlyer Promotes Sanjay Trisal As New General Manager of India, Southeast Asia, and Australia, New Zealand, To Strengthen Regional Collaboration
Mar 10, 2021 11:00 JST
Today, AppsFlyer, the global attribution and marketing analytics leader, appoints Sanjay Trisal as General Manager of INSEA/ANZ (India, Southeast Asia, Australia, New Zealand).
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AppsFlyer Announces Predictive Analytics Product for SKAdNetwork as Part of SK360, Its Comprehensive SKAdNetwork Suite
Feb 15, 2021 16:00 JST
AppsFlyer, the global attribution leader, today announced the upcoming launch of PredictSK, a new predictive analytics solution that will be a part of its robust SKAdNetwork suite, SK360. The new product will be available after Apple will start enforcing its AppTrackingTransparency framework in early spring. The SK360 suite will continue to support the ecosystem throughout Apple's upcoming privacy updates.
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AppsFlyer Appoints 20-year Technology Veteran as New Vice President for Sales for SEAPAC
Jan 27, 2021 11:00 JST
Today, AppsFlyer, the global attribution, and marketing analytics leader, has appointed Joen van Driel as the company's new Vice President for Sales for Southeast Asia-Pacific (SEAPAC). This appointment builds on AppsFlyer's focus on Southeast Asia, India, Japan, and Korea; a high-growth market altogether with more than 663 million new mobile internet users to be added by 2025, according to a GSMA report.
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AppsFlyer Launches 19th Global Office in Sydney to Tap on ANZ's AUD7.79 Billion Mobile Marketing Potential and Thriving Local App Industry
Nov 26, 2020 06:00 JST
AppsFlyer, the global attribution and marketing analytics leader, today announced its official expansion into Australia and New Zealand (ANZ) with its first office opening in Sydney - making this its 19th office worldwide.
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AppsFlyer Exceeds $200 Million in ARR, Sets Sights on Shaping Future Marketing Tech Stack; Opens New Office in Australia
Nov 24, 2020 21:00 JST
AppsFlyer, the global attribution and marketing analytics leader, today announced Salesforce Ventures joined its roster of investors in a late stage extension of its $210 million series D round led by General Atlantic earlier this year, to continue its velocity through product innovation with consumer privacy at the forefront.
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AppsFlyer Launches Xpend to Provide Marketers Accurate Cost Data at Scale in One Holistic Platform
Sep 11, 2020 13:00 JST
AppsFlyer, the global attribution leader, today announced the launch of Xpend, the company's new cost aggregation product that supports complex schema and data mapping to help alleviate the pain points marketers face due to fragmented cost data.
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AppsFlyer Launches Zero, its Free-for-Life Software & APIs to Help Brands Tap into Their Owned Media
Jun 10, 2020 16:00 JST
AppsFlyer, the global attribution leader, today announced the launch of Zero, a free-for-life package as part of its Zero Budget Marketing initiative. The new initiative, geared towards developers, product managers, and marketers offers free, state of the art software tools and APIs, to empower their growth and leverage their earned and owned media strategy.
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AppsFlyer Surpasses $100 Million in Annual Recurring Revenue
Oct 17, 2018 14:00 JST
AppsFlyer, the global leader in mobile attribution and marketing analytics, announced today that it surpassed $100 million in Annual Recurring Revenue (ARR) in the third quarter of 2018, growing at 100% every 12 months. Driving the company's revenue growth are the 85,000 apps whose marketers use AppsFlyer's products and services, propelling the company to over 70% market share worldwide.
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AppsFlyer partners with Weibo to create Social Marketing Value Measurement System
Sep 10, 2018 11:00 JST
AppsFlyer, the world's leading mobile attribution and marketing analytics platform has announced a collaboration with leading Chinese social media platform, Weibo. The partnership aims to improve the accuracy of digital advertising monitoring, and provide Chinese digital advertisers and media companies with a more comprehensive and effective digital advertising measurement standard.
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LINE Ads Platform Names AppsFlyer as Certified Ads Measurement Partner
Nov 07, 2017 10:00 JST
AppsFlyer, the global leader in mobile attribution and marketing analytics, has been certified as Ads Measurement Partner through LINE Corporation's Marketing Partner Program, allowing marketers to quickly and easily measure and optimize campaigns with the fast-growing mobile messaging and communication portal.
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