TOP PAGE
ENGLISH
JAPANESE
|
CONNECT WITH US:
Home
About
Services
Contact
Log in
Home
Press release
Jan 29, 2016 14:00 JST
Source:
JCB
JCB to Implement a Demonstration Experiment to Promote Shopping for International Visitors
TOKYO, Jan 29, 2016 - (JCN Newswire) - JCB Co., Ltd., the only international payment brand based in Japan, announced that it will start a demonstration experiment on 1 February in Tokyo and Hokkaido in cooperation with JTB Corp. (JTB), Nippon Telegraph and Telephone Corporation (NTT) and Japan Shopping Tourism Organization (JSTO). JCB will analyze traffic patterns and payment data of international visitors to Japan by providing information on shopping, drinking, eating, and special offer services and by giving visitors a card type coupon, JCB PREMO, with a value of 1,000 yen in order to promote purchases.
It is important for Japan to have a way to understand the different needs of international visitors and provide optimized information in order to increase visitor satisfaction and promote sightseeing and shopping during their stay. In this demonstration experiment, various types of information such as shopping, special offers merchants, and sightseeing is delivered to smartphone app users in several languages and by location.
JCB PREMO, a card type coupon, is provided as a gift to customers who use the app. JCB will analyze attribute data entered by users, app log data, location information and JCB PREMO payment history.
Kenji Yamauchi, Executive Vice President, Domestic Acquiring Business of JCB said, "We aim to improve providing information to international visitors by checking how effective it is for marketing and enhancing the smartphone app and analysis technology. We will continue to do demonstration experiments in more areas as well as aim to contribute to regional activation as a solution to bring more customers to destinations outside the Tokyo metro area."
Overview of the demonstration experiment
1. Tokyo
Period: 1 to 20 February 2016
Tools: JCB PREMO and Japan Travel Guide*
Target: 500 visitors
Description:
-- Establish a special desk at Keio Plaza Hotel and do a campaign for downloading Japan Travel Guide.
-- JCB PREMO, a card type coupon that has a value of 1,000 yen, is provided as a gift to customers who use the app.
-- The customer can top up JCB PREMO at Lawson, a chain of convenience stores.
-- Japanese traditional products and pass tickets for museums and art galleries in Tokyo are given to international travelers to Japan at different timing during the experiment in order to verify changes in their actions.
* Japan Travel Guide: An app for sightseeing operated by JTB Group and NTT Group for international visitors to Japan.
2. Hokkaido
Period: 1 to 29 February 2016
Tools: JCB PREMO and Japan Shopping Navi**
Target: 3,000 visitors
Description:
-- Travel agencies in Taiwan, Thailand, China, and other countries give written announcements of this demonstration experiment to customers who use New Chitose Airport, Hokkaido during the demonstration experiment period.
-- JCB PREMO, a card type coupon, is handed over to the customers at the airport desk.
-- When the customers enable JCB PREMO, they get a value of 1,000 yen free.
-- The customers can top up JCB PREMO at Lawson.
** "Japan Shopping Navi" is an app for shopping information provided by JSTO
About JCB
JCB is a global payment brand and a leading credit card issuer and acquirer in Japan. JCB launched its card business in Japan in 1961 and began expanding worldwide in 1981. Its acceptance network includes about 29 million merchants and over a million cash advance locations in 190 countries and territories. JCB cards are now issued in 19 countries and territories, with more than 91 million card members. As part of its international growth strategy, JCB has formed alliances with more than 350 leading banks and financial institutions globally to increase merchant coverage and cardmember base. As a comprehensive payment solution provider, JCB commits to providing responsive and high-quality service and products to all customers worldwide. More information about JCB is also available on the website: www.jcbcorporate.com/english
Note: JCB statistics are as of the end of September 2015.
Contact
Ayako Tanaka
JCB International Co., Ltd.
Corporate Planning
Phone: +81-3-5778-8390
Email:
jcbinternational-pr@info.jcb.co.jp
Source: JCB
Sectors: Cards & Payments
Copyright ©2024 JCN Newswire. All rights reserved. A division of Japan Corporate News Network.
Related Press Release
La Banque Postale and JCB join forces to elevate payments experience for travellers in France
March 26 2024 14:00 JST
JCB and AEON Credit Service Indonesia Launch the AEON JCB Precious Card
March 22 2024 14:00 JST
JCB Issues White Paper on Calculating CO2 Emissions by Payment Method in Japan
March 22 2024 11:00 JST
JCB and Keisei Electric Railway launch Keisei Skyliner promotion for JCB cardmembers
March 01 2024 13:00 JST
JCB and The Bicester Collection expand their partnership to offer more luxury shopping opportunities for Asian travellers
February 20 2024 11:00 JST
JCB Cards are now accepted at Maybank merchant terminals in Singapore
February 15 2024 10:00 JST
JCB partners with Giift to provide JCB special offers to inbound tourists to UAE
February 13 2024 13:00 JST
JCB and Tokyo Metro to launch special gift promotion for JCB cardmembers outside Japan
February 05 2024 11:00 JST
JCB Offers Exclusive 10% Cashback Promotion for Taiwanese Cardmembers on Purchases in the U.S.
January 31 2024 09:00 JST
JCB and Sunway Healthcare Group Signed Memorandum of Understanding for Medical Tourism to Malaysia
January 18 2024 14:00 JST
More Press release >>
Latest Press Release
Mitsubishi Shipbuilding Receives Order from the University of Tokyo for "MiPoLin" Power Prediction and Lines Selection System
Mar 28, 2024 16:45 JST
Mitsubishi Logisnext Completes Demonstration of Automated Truck Loading, Leading to Start of Actual Operations in Japan
Mar 28, 2024 13:52 JST
Toyota Releases Sales, Production, and Export Results for February 2024
Mar 28, 2024 13:35 JST
TANAKA to Install 500 kW Fuel Cell System to Promote the Use of Hydrogen Energy at Production Plants
Mar 28, 2024 03:00 JST
PEVE to change name to TOYOTA BATTERY Co., Ltd. and produce batteries for a wide range of electric vehicles
Mar 27, 2024 15:13 JST
NTT and Olympus Begin World's First Joint Demonstration Experiment of Cloud Endoscopy System
Mar 27, 2024 15:00 JST
TANAKA Holdings Announces Green Loan Financing for Construction of New Head Office Building
Mar 27, 2024 03:00 JST
JFE Steel and Hitachi Jointly Started Providing Solutions for the Steel Industry
Mar 26, 2024 19:04 JST
La Banque Postale and JCB join forces to elevate payments experience for travellers in France
Mar 26, 2024 15:00 JST
Fujitsu Tech Leverages AI and Underwater Drone Data for 'Ocean Digital Twin'
Mar 26, 2024 10:24 JST
NEC develops marketing strategy planning & effectiveness simulation technology using generative AI
Mar 25, 2024 10:08 JST
Toyota to Open New Tokyo Head Office in Shinagawa in FY2030
Mar 22, 2024 16:15 JST
Hitachi Selected as CDP Supplier Engagement Leader for the Third Consecutive Year
Mar 22, 2024 16:04 JST
Mitsubishi Motors Celebrates Production of 100,000th fully electric minivehicle
Mar 22, 2024 15:34 JST
JCB and AEON Credit Service Indonesia Launch the AEON JCB Precious Card
Mar 22, 2024 15:00 JST
JCB Issues White Paper on Calculating CO2 Emissions by Payment Method in Japan
Mar 22, 2024 12:00 JST
NEC and NTT successfully conduct first-of-its-kind long-distance transmission experiment over 7,000km using 12-core optical fiber
Mar 22, 2024 08:38 JST
Lifenet and Eisai Co-Develop Dementia Insurance "be"
Mar 21, 2024 17:36 JST
Toyota: Clarification of the Roles of and Expectations for Outside Executives, Revision of the Independence Assessment Criteria, and the Changes to Members of the Board of Directors and the Audit and Supervisory Board Members following the 120th Ordinary General Shareholders' Meeting
Mar 21, 2024 16:47 JST
Sales of Evolved GR Yaris to Start in April, While Purchasing Lotteries for WRC Driver-supervised Special Editions Start Today
Mar 21, 2024 16:31 JST
More Latest Release >>