Sharp Introduces New Corporate Motto: Be Original.

Nov 01, 2016 20:49 JST

Source: Sharp Corporation

TOKYO, Nov 01, 2016 - (JCN Newswire) - Sharp Corporation today unveiled its new corporate motto, Be Original., which embodies the company's drive to become an inspiring global brand. Be Original. will be featured in Sharp's future global branding campaigns and serves as the company's new commitment to customers around the world.

New Corporate Motto and Brand Visual

Be Original. underscores two important messages for Sharp.

Since its establishment 104 years ago, Sharp has always worked to develop its own originality. Be Original. reflects the corporate spirit that founder Tokuji Hayakawa described in Sharp's Business Creed, "Sincerity and Creativity," which guides the company's conduct.

In addition, Be Original. is Sharp's promise to its global customers. Sharp is committed to be a people-oriented company that continues to bring new value to its customers. As part of this goal, Sharp will introduce unique and innovative products and services, creating ways to meet customer needs and to enable them to enjoy the convenience that technology offers. The period at the end of the new corporate motto highlights the company's strong resolve to deliver on this promise.

About the new Sharp corporate motto: Be Original.
Launch: November 2016
Advertising: Healsio water grill TV commercials (Tokyo, Osaka, Nagoya)
Plasmacluster Refrigerator TV commercials (Japan nation-wide)

Contact:

Miyuki Nakayama
Tokyo Public Relations and Media Liaison Office
Sharp Corporation
Tel: +81-3-5446-8205
Fax: +81-3-5446-8206

Source: Sharp Corporation
Sectors: Daily News

Related Press Release

Transfer of Sharp Mie Plant No.2 and part of the land at Mie Base

July 31 2025 16:11 JST

Collaborative Development of Ultra-Compact and Lightweight Satellite Communication User Terminals for Mobility with Mitsubishi Chemical, NICT, and TECHLAB

July 30 2025 10:00 JST

Sharp Exhibits at the 2nd SPEXA - International Space Business Expo

July 23 2025 09:30 JST

Sharp Signs Official Partnership with Tottenham Hotspur FC Pre-season Tour 2025 with Its AQUOS Brand

July 10 2025 16:30 JST

Sharp Launches A2 Size ePoster Color Electronic Paper Display

June 19 2025 11:08 JST

Sharp Builds Mega Solar Power Plant in Binh Dinh Province, Vietnam

December 14 2020 16:20 JST

Sharp Releases Notice of Corporate Spin-Off of the Display Device Business Division

May 29 2020 14:47 JST

4 Sharp Products Win 2020 iF Design Award

February 25 2020 16:37 JST

Sharp Files Patent Infringement Lawsuit Against OPPO Japan

January 31 2020 08:45 JST

Sharp and Samsung Sign License Agreement on LTE Patent License

September 05 2019 15:29 JST

More Press release >>

Latest Press Release

Queensland's Stralis lands clean aviation breakthrough in Japan, announced at Expo 2025 Osaka
Aug 01, 2025 20:00 JST

Queensland leads global education charge at Expo 2025 Osaka
Aug 01, 2025 20:00 JST

Hitachi completes capital reorganization of air conditioning joint venture accelerating the deployment of green cooling solutions through "One Hitachi"
Aug 01, 2025 19:00 JST

Mitsubishi Motors and Security Bank launch Mitsubishi Motors Finance Philippines Inc.
Aug 01, 2025 17:00 JST

Honda Turkiye A.S. decided to establish Motorcycle Production Factory
Aug 01, 2025 16:45 JST

Honda Begins Joint Demonstration of Stationary Fuel Cell Power Station Designed to Utilize By-product Hydrogen and Repurposed Automotive Fuel Cells
Aug 01, 2025 11:20 JST

Isuzu's first battery-electric pickup "D-MAX EV" adopts eAxle
Aug 01, 2025 11:00 JST

Fujitsu starts official development of plus-10,000 qubit superconducting quantum computer targeting completion in 2030
Aug 01, 2025 10:20 JST

Revenue of LEQEMBI(R) (Preliminary Basis)
Jul 31, 2025 18:27 JST

Transfer of Sharp Mie Plant No.2 and part of the land at Mie Base
Jul 31, 2025 17:11 JST

TANAKA PRECIOUS METAL GROUP Announces Business Partnership with JEPLAN to Realize a Decarbonized, Circular Society
Jul 31, 2025 15:00 JST

DENSO Announces First Quarter Financial Results
Jul 31, 2025 11:25 JST

Honda Launches All-New Prelude Teaser Page Ahead of Scheduled September 2025 Market Introduction
Jul 31, 2025 11:20 JST

MHI Demonstrates Transport of Relief Supplies in the Event of a Disaster Using Uncrewed Aerial Vehicles Currently in Development
Jul 31, 2025 11:00 JST

Early Alzheimer's Patients Continue to Benefit from Four Years of LEQEMBI(R) (lecanemab-irmb) Therapy New Clinical Data Presented at AAIC

Jul 31, 2025 09:30 JST

New Data Presented at AAIC Demonstrates Investigational LEQEMBI(R) (lecanemab-irmb) 360 mg Subcutaneous Maintenance Dosing Could Offer a New Option for Ongoing Treatment of Early Alzheimer's Disease

Jul 31, 2025 09:20 JST

Two-Year Real-World Study of LEQEMBI(R) in the United States Presented at Alzheimer's Association International Conference (AAIC) 2025
Jul 31, 2025 09:10 JST

Introducing the Meshy 5 Preview: Smarter AI, Cleaner Models, Bigger Animation Potential
Jul 30, 2025 22:41 JST

Production, Sales and Export Results for June, 2025
Jul 30, 2025 18:24 JST

Sales, Production, and Export Results for the First Half of 2025
Jul 30, 2025 18:06 JST

More Latest Release >>