Jul 21, 2010 10:28 JST

Source: Fujitsu Ltd

Fujitsu Releases One-Touch Internet Access "Raku-Raku" Mobile Phone

TOKYO, Jul 21, 2010 - (ACN Newswire) - Fujitsu today announced that its new Raku-Raku Phone 7 will be available in Japan beginning July 23, 2010, through sales partner NTT DOCOMO, INC.

The new Raku-Raku (meaning "easy-to-use" in Japanese) Phone 7 is designed to make the Internet more accessible to senior citizens by introducing a one-touch access button to the i-mode mobile Internet system. Users also have access to a special website with carefully selected travel and gourmet information tailored to the needs of senior citizens. This service is jointly offered with Nifty Corporation for no monthly fee(1).

Ever since its debut with the F671i model in September 2001, Fujitsu's Raku-Raku Phone series has been extremely popular, selling over 17.8 million units as of June 30, 2010. While it remains popular, especially with senior citizens, most customers use it primarily for phone calls and e-mail, without taking advantage of other Internet services, such as i-mode. According to a recent Fujitsu study, as much as 53% of customers have expressed interest in using the Internet via their mobile phones.

The Raku-Raku Phone 7 is designed to do just that. The new model is equipped with the "Raku-Raku Site Button", which gives one-touch access to i-mode. In addition, without a monthly fee, users can also access the "Raku-Raku Japan Reports", a special website with seasonal travel and gourmet information tailored to the needs of senior citizens.

Other new features of the Raku-Raku Phone 7 include the upgraded smart camera with 8.1-megapixel resolution, GSM (Global System for Mobile Communications) for international roaming, and advanced human-sensing applications. The "Naoko Takahashi's Walking Clinic" application featuring Japan's Olympic gold medalist and former marathon runner, Ms. Naoko Takahashi, is designed to help senior citizens enjoy walking and stay fit.

The Raku-Raku Phone 7 includes a range of services and features that work with senior citizens, helping them move from basic use to full enjoyment of mobile phones.

Fujitsu Limited
Public and Investor Relations
Source: Fujitsu Ltd
Sectors: Consumer Electronics

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