1. Home
  2. Press release
Jul 21, 2020 22:35 JST

Source: Denso

Reproducing the Driver's Senses by Engineering: DENSO's Challenge to Develop Automated Driving Systems

TOKYO, Jul 21, 2020 - (JCN Newswire) - On June 9, 2020, DENSO Tech Links Tokyo #7, an event organized by DENSO Corporation, was held as a webinar. The theme was "Human Drivers and AI--Automated Driving from the Viewpoint of Human Characteristics." DENSO employees who play a key role in advanced technology talked about the development of automated driving technology and research on AI, taking human characteristics into account, to realize new mobility. The first speaker was Hiroshi Ino, General Manager of the Vehicle System R&D Dept., Advanced Mobility Systems Business Development Div. He introduced the development initiatives focusing on human characteristics (i.e., what the driver senses during driving).

 

 

 


Speakers
Hiroshi Ino
General Manager of the Vehicle System R&D Dept., Advanced Mobility Systems Business Development Div., DENSO Corporation

DENSO's Five Priorities and Four Focus Fields

Hiroshi Ino: Today, I would like to concisely explain our technology development efforts based on the theme of "Automated Driving System That Understands Human Characteristics--Technology Development Based on Human Characteristics."

First, let me briefly introduce our company. This is the Long-term Policy 2030.

Over the next decade, DENSO aims to continuously generate value to enrich mobility that achieves sustainability, happiness and peace of mind for everyone.

Green technologies and technologies that give peace of mind play a key role. DENSO will focus on these technologies to open up the future.

This slide shows the extensive lineup of products offered by DENSO.

DENSO operates five major businesses: thermal systems, mobility systems, powertrain systems, electrification systems, and electronic systems. In fact, our components are incorporated in almost all vehicles on the road.

We call this "DENSO Inside." Many of our products are used in your cars without you realizing. This is an overview of our business.

These are our conventional products. DENSO will focus on four main fields to shape its future: electrification, connected cars, advanced safety and automated driving, and non-automotive business.

For the full press release, visit https://bit.ly/39nWyss.

Source: Denso
Sectors: Automotive

Copyright ©2025 JCN Newswire. All rights reserved. A division of Japan Corporate News Network.

Related Press Release

DENSO Hosted a Press Briefing at JAPAN MOBILITY SHOW 2025
October 30 2025 16:29 JST
 
DENSO to Exhibit at JAPAN MOBILITY SHOW 2025
October 16 2025 21:53 JST
 
DENSO's Electrification Products Adopted for TOYOTA's New "bZ4X"
October 10 2025 23:21 JST
 
Newly developed eAxle adopted for TOYOTA's new "bZ4X"
October 10 2025 23:08 JST
 
DENSO and TUV Rheinland Japan Sign Memorandum of Understanding to Realize Sustainable Product Development and to Promote Digital Product Passport
September 29 2025 14:22 JST
 
JERA and DENSO Begin Japan's First Demonstration of SOEC Hydrogen Production at a JERA Thermal Power Station
September 25 2025 17:02 JST
 
DENSO Signs Agreement to Transfer Part of Its Ceramic Product Business
September 01 2025 19:52 JST
 
The University of Tokyo and DENSO Jointly Establish a Social Cooperation Program: "Building Sustainable Production System Infrastructure with Advanced AI Technology"
August 28 2025 15:33 JST
 
Dream Incubator and DENSO Launch Demonstration Project for Digital Platform Development for Mobility Circular Economy and Integrated Manufacturing for India
August 06 2025 17:54 JST
 
Isuzu's first battery-electric pickup "D-MAX EV" adopts eAxle
August 01 2025 10:00 JST
 
More Press release >>

Latest Press Release


TANAKA's New Head Office, TANAKA Building Received The GOOD DESIGN AWARD 2025
Nov 07, 2025 04:00 JST

Honda Unveils Next-generation Technologies at "Honda Automotive Technology Workshop" for Electrified Models to be Launched in Second Half of 2020s
Nov 06, 2025 22:44 JST

Ten organizations have jointly launched a project titled "Development of Integrated Simulation Platform for Sustainable and Competitive Maritime Industry"
Nov 06, 2025 22:00 JST

Fujitsu to develop new chatbot for Japan Pension Service
Nov 06, 2025 21:24 JST

JCB and Agoda Enter Long-Term Partnership to Enhance Travel and Payment Experience Across Asia
Nov 06, 2025 19:00 JST

Stripe and NEC to Provide Face Recognition Payment Service via Stripe Terminal
Nov 06, 2025 17:30 JST

ESA, MediaTek, Eutelsat, Airbus, Sharp, ITRI, and R&S Announce World's First Rel-19 5G-Advanced NR-NTN Connection over OneWeb LEO Satellites
Nov 06, 2025 17:00 JST

Hybrid Dump Truck Demonstration Test at South African Mining Site Selected by UNIDO's Industrial Cooperation Programme
Nov 06, 2025 16:16 JST

Mitsubishi Power Receives Contract to Upgrade Existing Boiler Equipment at the O Mon 1 Thermal Power Plant in Vietnam
Nov 06, 2025 16:01 JST

MHI and ICM Form Strategic Alliance to Advance Ethanol Dehydration Efficiency
Nov 06, 2025 15:38 JST

NEC and Siemens collaborate to accelerate smart factory innovation
Nov 05, 2025 00:57 JST

Exhibiting at the Space Tech Expo Europe 2025 in Bremen, Germany
Nov 05, 2025 00:49 JST

Honda Announces Electric Motorcycle Business Brand Promise and Four Core Values
Nov 05, 2025 00:35 JST

Honda Unveils Its First Electric Motorcycle, the Honda WN7, at EICMA 2025
Nov 05, 2025 00:20 JST

Honda Unveils V3R 900 E-Compressor Prototype Equipped with V3 Engine with Electronically-controlled Compressor at EICMA 2025
Nov 05, 2025 00:00 JST

Honda Presents World Premiere of CB1000GT Sport Tourer at EICMA 2025
Nov 04, 2025 23:55 JST

New CB1000GT, global debut of Honda WN7 electric motorcycle, expansion of Honda E-Clutch line-up and V3R 900 E-Compressor Prototype lead Honda's EICMA 2025 line-up
Nov 04, 2025 23:40 JST

Honda Motorcycle Business Product Marks and New Emblem
Nov 04, 2025 23:21 JST

FWD Group reports strong new business growth
Nov 03, 2025 10:03 JST

Hitachi High-Tech Announces the SU9600: Next-Generation Ultrahigh-Resolution Scanning Electron Microscope with High Throughput
Nov 01, 2025 00:45 JST
 More Latest Release >>