Apr 01, 2021 19:00 JST

Source: Honda

A.P. Honda, Thai Honda Manufacturing and HPD have merged to form a new company named "Thai Honda Manufacturing" combining their sales and production capabilities

BANGKOK, Apr 01, 2021 - (JCN Newswire) - Honda announced an amalgamation of A.P. Honda Co., Ltd., Thai Honda Manufacturing Co., Ltd., and HPD Co., Ltd., a shareholding company, -- forming a new company named "Thai Honda Manufacturing Co., Ltd." The establishment of the new company was effective on the 31st of March 2021.

"This amalgamation will strengthen Honda motorcycle operations in Thailand, making the brand more responsive to customers and ready for future market needs" said Mr. Masayuki Igarashi, Chief Officer for Regional Operations (Asia & Oceania), Honda Motor Co., Ltd.

The new company will combine the strengths of each company with a focus on delivering new motorcycles and power products that exceed customer expectations. This amalgamation will also eliminate redundancies, and increase speed and accuracy.

Mr. Shigeto Kimura, former president of A.P. Honda Co., Ltd. will be in charge as the first president of the new company to ensure a smooth consolidation of sales and production sides.
There will be no change in the distribution channel of Honda motorcycles and power products in Thailand for the time being. Honda Wing Center network will still distribute Honda motorcycles while Honda BigWing network will serve customers with its big bikes (400cc or above). CUB House, the showroom for value-added products, will still run its business without any change.

Source: Honda
Sectors: Automotive

Copyright ©2021 JCN Newswire. All rights reserved. A division of Japan Corporate News Network.

Related Press Release


Honda Reaches 15 Million-unit Mark in Cumulative Power Products Production in China
July 14 2021 13:16 JST
 
Honda Issues "Honda Sustainability Report 2021"
July 14 2021 12:11 JST
 
Honda Reaches 15 Million-Unit Mark in Cumulative Automobile Sales in China
July 12 2021 17:05 JST
 
New Honda Prologue SUV Begins Next Chapter in Brand's EV Direction in North America
June 28 2021 23:09 JST
 
Honda Holds World Premiere of the All-new Civic Hatchback
June 24 2021 10:50 JST
 
JAXA and Honda to Begin a Feasibility Study on a Circulative Renewable Energy System
June 14 2021 18:38 JST
 
Honda Announces the Establishment of Ashirase, Inc., a Startup Originated from IGNITION, a Honda New Business Creation Program
June 11 2021 17:09 JST
 
Honda Begins Company-wide Expansion of its New Business Creation Program, "IGNITION," to Help Realize Ideas and Dreams of Honda Associates
June 11 2021 16:10 JST
 
Honda and Komatsu Announce the Start of Joint Development of Micro Excavators Powered by Swappable Batteries
June 10 2021 13:48 JST
 
Honda Launches All-New Civic Hatchback Teaser Page on its Company Website
June 10 2021 11:33 JST
 
More Press release >>

Latest Press Release


More Latest Release >>