Aug 02, 2021 17:58 JST

Source: Toyota Motor Corporation

Toyota Launches New Land Cruiser

Toyota City, Japan, Aug 02, 2021 - (JCN Newswire) - Toyota Motor Corporation (Toyota) announced that it has launched its new Land Cruiser today, August 2.

 


Supporting lives, livelihoods, and more fulfilling lifestyles all over the world

Launched in August 1951, the Land Cruiser was originally known as the "Toyota BJ," a four-wheel-drive vehicle equipped with a powerful engine. In the 70 years since, it has sought to deliver safety and security to diverse customers and other people involved with the vehicle.

All over the world, the Land Cruiser has supported lives, livelihoods, and more fulfilling lifestyles, and promised to take people anywhere and everywhere, and come back alive and safe. Now, the Land Cruiser's essence of "reliability, durability, and off-road performance" has further evolved, based on the actual usage situations of its global customers. A cumulative total of approximately 10.6 million units--and more than 300,000 units(1) a year--are being cherished by customers in 170 countries and regions all over the world.

Completely redesigned: Inheritance and evolution, easy to drive and difficult to tire

The new Land Cruiser 300 Series is a complete redesign of the outgoing 200 Series, which launched in 2007. Its development objectives are outlined below:

- Inheriting and evolving the Land Cruiser's essence of "reliability, durability, and off-road performance"
- Creating a riding experience that enables the driver to drive with ease on any type of road around the world without tiring easily

With these objectives in mind, Toyota retained the same frame structure, and allied it with the new GA-F platform, which is based on the TNGA philosophy. The vehicle's identity has also been reshaped by merging cutting-edge technologies with technologies accumulated over many years.

The new Land Cruiser's twin development themes of "inheritance and evolution" and "easy to drive and difficult to tire" are reflected in every aspect of the vehicle. An overview is provided on the link: https://global.toyota/en/newsroom/toyota/35758437.html

(1) As of end of June 2021. Both the cumulative and annual numbers include the Lexus LX and GX.

Source: Toyota Motor Corporation
Sectors: Automotive

Copyright ©2024 JCN Newswire. All rights reserved. A division of Japan Corporate News Network.

Related Press Release


Toyota Exhibiting at Beijing Motor Show 2024
April 25 2024 15:25 JST
 
TOYOTA GAZOO Racing takes a one-two in Croatian thriller
April 22 2024 09:47 JST
 
Toyota Launches All-New Land Cruiser "250" Series in Japan
April 18 2024 12:39 JST
 
Lexus presents Time at the 2024 Milan Design Week
April 16 2024 17:49 JST
 
New circuit challenge for TOYOTA GAZOO Racing
April 15 2024 16:21 JST
 
TOYOTA GAZOO Racing back on asphalt for Croatian challenge
April 12 2024 18:36 JST
 
Daihatsu and Toyota to Reform Structures towards the Revitalization of Daihatsu
April 08 2024 12:37 JST
 
Toyota Completes Toyota Technical Center Shimoyama Research and Development Facility for Making Ever-better Cars
April 02 2024 10:28 JST
 
TOYOTA GAZOO Racing roars to fourth successive Safari triumph
April 01 2024 09:47 JST
 
Toyota Releases Sales, Production, and Export Results for February 2024
March 28 2024 12:35 JST
 
More Press release >>

Latest Press Release


More Latest Release >>