Oct 20, 2021 15:36 JST

Source: Mitsubishi Motors

All-New Outlander PHEV Model Wins the Good Design Award 2021 in Japan

TOKYO, Oct 20, 2021 - (JCN Newswire) - Mitsubishi Motors Corporation (MMC) announced that the plug-in hybrid EV (PHEV) model of the all-new Outlander crossover SUV -- scheduled to be released in Japan in mid-December -- won the Good Design Award1 2021 run by the Japan Institute of Design Promotion.


The all-new Outlander PHEV model is MMC's flagship model that brings together its expertise in electrification technology and all-wheel control technology, while also incorporating a newly developed platform and an array of advanced technologies. Based on the product concept of "I-Fu-Do-Do" or authentic and majestic in Japanese, the all-new Outlander elevates both the appeal of an SUV and an electric vehicle, with its smooth, powerful acceleration and the safe, secure driving performance in various situations.

Based on the bold expressions of functionality with which MMC has designed its SUVs over the years, the company developed the all-new Outlander under its new design concept, Bold Stride. The exterior expresses a bold, fixating presence with a solid stance and dependability for drivers to take a new step forward. Inside the cabin, the horizontally-sculpted instrument panel makes it easy to understand the position of the car while driving, and adds a feeling of robustness and spaciousness. The result is a high-quality and advanced interior space.

In selecting the all-new Outlander, the Good Design Award jury commented: "The all-new Outlander has undergone a complete platform overhaul and has become a PHEV SUV with a large cabin space that can accommodate a third-row seating. The interior and body designs incorporate a horizontal tone for an enhanced feeling of strength and sharpness. Even while offering such a high degree of luxury, road performance, eco-friendliness, and cabin space, Mitsubishi Motors has maintained a reasonable price. SUVs continue to be popular, and we expect the Outlander to be selected by a wide range of users, including people with high environmental awareness."

1. The Good Design Award has been the sole comprehensive design evaluation and commendation system in Japan since its founding as the Good Design Product Selection System in 1957. Over the past 60 years, the movement has aimed at improving Japanese industry and lifestyle through design, and the total number of awards presented has reached more than 45,000. Today, it has grown into a global design award in which numerous companies and organizations participate from around the world, and the G Mark, which is the symbol of the award, is widely known as a mark of design excellence.
2. Design model shown. Specifications may differ from production model.

About Mitsubishi Motors
Mitsubishi Motors Corporation (TSE:7211), MMC--a member of the Alliance with Renault and Nissan--, is a global automobile company based in Tokyo, Japan, which has more than 30,000 employees and a global footprint with production facilities in Japan, Thailand, Indonesia, mainland China, the Philippines, Viet Nam and Russia. MMC has a competitive edge in SUVs, pickup trucks and plug-in hybrid electric vehicles, and appeals to ambitious drivers willing to challenge convention and embrace innovation. Since the production of our first vehicle more than a century ago, MMC has been a leader in electrification--launched the i-MiEV -- the world's first mass-produced electric vehicle in 2009, followed by the Outlander PHEV -- the world's first plug-in hybrid electric SUV in 2013. MMC announced a three-year business plan in July 2020 to introduce more competitive and cutting-edge models, including the Eclipse Cross PHEV (PHEV model), the all-new Outlander and the all-new Triton/L200. For more information on MMC, please visit the company's website at https://www.mitsubishi-motors.com/en/.

Source: Mitsubishi Motors
Sectors: Automotive

Copyright ©2021 JCN Newswire. All rights reserved. A division of Japan Corporate News Network.

Related Press Release

Mitsubishi Motors Launches Ralliart Special Editions in Thailand
November 30 2021 16:37 JST
Mitsubishi Motors' Evolved PHEV and S-AWC Systems of the Eclipse Cross Won RJC Technology of the Year for 2022 in Japan
November 10 2021 08:39 JST
Mitsubishi Motors Launches the New Xpander in Indonesia
November 08 2021 18:07 JST
Mitsubishi Motors Introduces the All-New Outlander in Australia
November 01 2021 17:16 JST
Mitsubishi Motors Launches the All-New Outlander PHEV Model and Starts Sales in Japan in December
October 28 2021 17:06 JST
Mitsubishi Motors Reveals the Design of the All-New Outlander PHEV Model
October 15 2021 08:03 JST
All-New Outlander PHEV Model to Adopt an Evolved All-Wheel Control Technology to Provide Safe, Secure and Comfortable Driving
October 01 2021 16:32 JST
Pajero Sport and Outlander Won SUV of the Year 2021 in Russia
September 29 2021 08:01 JST
All-New Outlander Earns Highest Safety Rating from IIHS in the US
September 09 2021 10:09 JST
Mitsubishi Motors to Launch the All-New Outlander PHEV Model with a New-Generation PHEV System This Fiscal Year
July 30 2021 09:46 JST
More Press release >>

Latest Press Release

More Latest Release >>