Jul 31, 2023 18:27 JST

Source: Toyota Motor Corporation

Toyota Accelerates Local Development of Intelligence and Electrification Towards Enhancing Competitiveness in the Chinese Market

Changshu, China, Jul 31, 2023 - (JCN Newswire) - Toyota Motor Corporation (Toyota) will work towards strengthening its local development of intelligence and electrification technology to provide electrified vehicles that are competitive and pleasing to the customer in the Chinese market, where electrified vehicles are becoming increasingly popular.

Specifically, we will be moving forward with the following initiatives:

Changing the company name of Toyota China's largest R&D facility "Toyota Motor Engineering & Manufacturing (China) Co., Ltd." to "Intelligent ElectroMobility R&D Center by TOYOTA (China) Co., Ltd. (IEM by TOYOTA)" as of August 1.

Placing engineers from three R&D facilities (FTRD(1), R&D from GTMC(2) and BTET(3)) within China on the IEM by TOYOTA-led development project.

Regarding electrification specifically, strengthened local development of all electrified vehicles (BEV, PHEV, HEV, FCEV) in order to achieve multi-pathway-based carbon neutrality. Accelerated electric powertrain development with Denso and Aisin transcending organizational boundaries to also join forces with IEM by TOYOTA.

Regarding intelligence specifically, promoted and accelerated local design and development of smart cockpits for a better user experience through interior space design and use of AI, as well as autonomous driving systems/advanced safety features that better fit the actual situation in China.

For both electrification and intelligence, taking on the challenge of significantly reducing manufacturing costs through initiatives in the three areas of "developing local supplier base," "reviewing parts designs," and "production engineering/manufacturing monozukuri reform" to strengthen competitiveness.

Tatsuro Ueda, Chief Executive Officer of the China Region, stated that, "The Chinese market is growing at an unprecedented pace. Toyota will also work together as a group to reform how we work & think to survive in China. By promoting local development with IEM by TOYOTA at its core, we will attempt to develop and provide competitive products that can satisfy Chinese customers at a fast pace. Furthermore, we will look to share development results and lessons learned in China, not only within China, but also globally."

Toyota will continue working towards making ever-better cars that take into consideration the needs of customers in each and every region.

(1) FAW Toyota Research & Development Co., Ltd.
(2) GAC Toyota Motor Co., Ltd.
(3) BYD TOYOTA EV TECHNOLOGY CO., LTD.

For more information, visit https://global.toyota/en/newsroom/corporate/39571600.html.

Source: Toyota Motor Corporation
Sectors: Automotive

Copyright ©2023 JCN Newswire. All rights reserved. A division of Japan Corporate News Network.

Related Press Release


Boosting Growth Investment to Power Mobility Company Transformation Toyota-DENSO Capital Ties Revised
November 30 2023 15:17 JST
 
Toyota: Sales, Production, and Export Results for October 2023
November 29 2023 15:17 JST
 
Toyota Re-introduces the Land Cruiser "70" in Japan
November 29 2023 12:30 JST
 
Toyota Launches IMV 0 in Thailand Providing Mobility to Make People's Lives Better through Customizability
November 27 2023 16:30 JST
 
Dream 1-2-3 finish at home for TOYOTA GAZOO Racing
November 20 2023 11:07 JST
 
Toyota Reaches Global Production of 300 Million Cars
November 06 2023 13:32 JST
 
Title-deciding Bahrain win for TOYOTA GAZOO Racing
November 06 2023 11:08 JST
 
Bahrain title showdown for TOYOTA GAZOO Racing
October 30 2023 17:12 JST
 
Toyota Adopts the North American Charging Standard to Expand Customer Charging Options
October 20 2023 10:32 JST
 
Towards a Future Where Mobility Helps Users Fulfill Their Vision
October 18 2023 13:13 JST
 
More Press release >>

Latest Press Release


More Latest Release >>