May 06, 2024 16:40 JST

Source: AVIA

Future of Video in India Sees Much Optimism for Growth with Technology as the Enabler for the Consumer

MUMBAI, INDIA, Apr 30, 2024 - (ACN Newswire) - The Future of Video India conference welcomed over 130 senior government and industry leaders in Mumbai for a day of discussions centered around one of the most vibrant and burgeoning video markets in the world.

Anil Kumar Lahoti, Chairman of Telecom Regulatory Authority of India (TRAI)and Sanjay Jaju, Secretary, Ministry of Information & Broadcasting (MIB), opened the conference with optimism about the industry.  The MIB hopes to see the current $30bn industry grow to $100bn in the next 4-5 years. Both senior officials talked of the need to create a level playing field and balance the interests of the different sectors of the industry to encourage growth and investment.

For Kiran Mani, CEO - Digital, Viacom18, technology was enabling as many Indians as possible to access content. “People are doing more with content than ever before. It's not doing more content,” said Mani. With the IPL on both streaming and pay TV now, Viacom18 had democratized sports, which had gone from 100mn to 500mn screens, and with this move, they had also made sports a ‘lean forward’ experience by enabling the content to be watched over mobile devices and enabling a whole new level of engagement and interactivity with the content.

Similarly, Sajith Sivanandan, Head, Disney+ Hotstar, India, shared that ‘the best businesses happen at the intersection of people and technology... finding and operating in that intersection is the gold mine right there.’ However, serving the consumers remained critical for a consumer first company like Disney, and that was through telling great stories that were both relevant as well as personalized for the consumer, and serving the right content at the right point in time, added Sivanandan.

Beyond reaching and engaging consumers, content too had the power to influence and change perceptions, with Aparna Purohit, Head of Originals, India & SEA, Prime Video India, sharing during her session on ‘Inspiring and Empowering the Next Generation of Women Leaders’, that diversity was key to greenlighting any projects at Amazon Prime Video, and that there must be a woman in every writer’s room. Sanjog Gupta, Head - Sports, Disney Star, too shared that sports over the last 5 years had seen women more visible than ever before.

With Indian content more accessible than ever, India was becoming less exotic and more real in western minds, resulting in greater success and recognition, said Sai Abishek, Head of Factual & Lifestyle Cluster, South Asia, Warner Bros. Discovery. However, it was important to focus first on an Indian market and get an audience there, to build the chances of international success, added Rishi Negi, Group Chief Operating Officer, Banijay Asia and Endemol Shine India. But with many more stories to be mined, India was barely scratching the surface in its journey to making its mark globally, concluded Abishek.

Future of Video India is proudly sponsored by Gold Sponsors Akamai and MEASAT.

Please click here for a selection of photos from the event.

About the Asia Video Industry Association

The Asia Video Industry Association (AVIA) is the trade association for the video industry and ecosystem in Asia Pacific. It serves to make the video industry stronger and healthier through promoting the common interests of its members. AVIA is the interlocutor for the industry with governments across the region, leads the fight against video piracy through its Coalition Against Piracy (CAP) and provides insight into the video industry through reports and conferences aimed to support a vibrant video industry.

For media enquiries and additional background please contact:
Charmaine Kwan
Head of Marketing and Communications
Email: charmaine@avia.org  
LinkedIn: www.linkedin.com/company/asiavideoia | Twitter: @AsiaVideoIA

Source: AVIA
Sectors: Trade Shows, Broadcast, Film & Sat

Copyright ©2024 ACN Newswire. All rights reserved. A division of Asia Corporate News Network.

Related Press Release


AVIA Announces "Vietnam in View" Conference, Highlighting Growth and Opportunities in Vietnam's Media and Entertainment Industry
October 03 2024 19:30 JST
 
Korea Continues to Lead the Charge in Shaping the Future of Streaming in Asia
September 10 2024 14:00 JST
 
AVIA and KOCCA Announce Partnership For Korea In View
July 29 2024 15:07 JST
 
AVIA Unveils Big Updates to Events for Second Half of 2024
July 01 2024 11:23 JST
 
Indonesia's Intellectual Property Office Wins Award in Fight Against Piracy at Interpol Conference
June 10 2024 14:41 JST
 
Navigating Challenges and Seizing Opportunities in an Evolving Satellite Landscape
June 01 2024 17:30 JST
 
2024 CAP Consumer Survey Shows Increase in Piracy on Social Media and Messaging Platforms in Asia Pacific
May 06 2024 18:00 JST
 
Wider Risks of Online Piracy in Singapore Continue to be Felt as Singapore Courts Order More Sites Blocked
April 15 2024 12:26 JST
 
Video Industry Sees Optimism Amidst Rationalisation, the Continued Importance of Asian Content and AI Everywhere
April 01 2024 15:27 JST
 
Online Video Remains the Growth Engine of Content Investment with Local Content Still Key to Acquiring Subscribers
December 11 2023 11:42 JST
 
More Press release >>

Latest Press Release


More Latest Release >>