May 06, 2024 19:00 JST

Source: AVIA

2024 CAP Consumer Survey Shows Increase in Piracy on Social Media and Messaging Platforms in Asia Pacific

SINGAPORE, May 2, 2024 - (ACN Newswire) - The Asia Video Industry Association’s Coalition Against Piracy (CAP) has published its 2024 annual piracy consumer survey, conducted by YouGov. Despite a decrease in piracy on pirate TV boxes, pirate apps and streaming or torrent websites, the survey shows an increase in the incidence of piracy across the region, climbing from 52% last year to 59% this year due to more piracy on social media and messaging platforms. Particularly concerning are the increases in the Philippines (12% yoy) and Vietnam (13% yoy), with both countries also now having the region’s highest incidences of piracy amongst their populations, at 70% and 71% respectively.

The dominance of social media and messaging platforms as the conduit to piracy not only remains, but has grown more severe, increasing by 14% across the region. Meanwhile, only 13% of consumers in the region now access pirated content through websites, and 11% by pirate TV boxes – both down from last year.

Awareness of the negative consequences of piracy (89%) remains extremely high across the region, with consumers being most aware of criminals profiting from pirate services, the risks of malware and the damage piracy causes to local industry being most prominent. And the impact of judicial or administrative orders requiring ISPs to block access to pirate sites is clear, with Indonesian (59%), Vietnamese (54%), Malaysian (42%) and Singaporean (28%) consumers saying they have either stopped entirely or rarely access pirate sites as a direct result of sites being blocked.

The survey shows a dramatic increase in the number of consumers in Asia-Pacific both searching for and accessing pirate content via social media or messaging services. CAP is continuing to work with the major platforms across the region to address this issue but remains concerned with the lack of response from some platforms, notably Telegram.

Matt Cheetham, General Manager of CAP, noted, “We are greatly encouraged by the continuing downward trend of consumers accessing pirate content from illegal websites, which reflects the work done over many years in the region by industry and governments. However, it is clear that social media and messaging platforms must do more to prevent their services being used to find and access pirate content.”

About the Survey

The survey was conducted online by YouGov between 1st to 7th February 2024. Research was conducted in Hong Kong, Indonesia, Malaysia, Philippines, Singapore, Taiwan, Thailand, and Vietnam. The sample size was 10,123 people across all 8 Markets.

About the Asia Video Industry Association

The Asia Video Industry Association (AVIA) is the trade association for the video industry and ecosystem in Asia Pacific. It serves to make the video industry stronger and healthier through promoting the common interests of its members. AVIA is the interlocutor for the industry with governments across the region, leads the fight against video piracy through its Coalition Against Piracy (CAP) and provides insight into the video industry through reports and conferences aimed to support a vibrant video industry.

For media enquiries and additional background please contact:
Charmaine Kwan
Head of Marketing and Communications
Email: charmaine@avia.org
LinkedIn: www.linkedin.com/company/asiavideoia | Twitter: @AsiaVideoIA

Source: AVIA
Sectors: Trade Shows, Broadcast, Film & Sat

Copyright ©2024 ACN Newswire. All rights reserved. A division of Asia Corporate News Network.

Related Press Release


AVIA Announces "Vietnam in View" Conference, Highlighting Growth and Opportunities in Vietnam's Media and Entertainment Industry
October 03 2024 19:30 JST
 
Korea Continues to Lead the Charge in Shaping the Future of Streaming in Asia
September 10 2024 14:00 JST
 
AVIA and KOCCA Announce Partnership For Korea In View
July 29 2024 15:07 JST
 
AVIA Unveils Big Updates to Events for Second Half of 2024
July 01 2024 11:23 JST
 
Indonesia's Intellectual Property Office Wins Award in Fight Against Piracy at Interpol Conference
June 10 2024 14:41 JST
 
Navigating Challenges and Seizing Opportunities in an Evolving Satellite Landscape
June 01 2024 17:30 JST
 
Future of Video in India Sees Much Optimism for Growth with Technology as the Enabler for the Consumer
May 06 2024 15:40 JST
 
Wider Risks of Online Piracy in Singapore Continue to be Felt as Singapore Courts Order More Sites Blocked
April 15 2024 12:26 JST
 
Video Industry Sees Optimism Amidst Rationalisation, the Continued Importance of Asian Content and AI Everywhere
April 01 2024 15:27 JST
 
Online Video Remains the Growth Engine of Content Investment with Local Content Still Key to Acquiring Subscribers
December 11 2023 11:42 JST
 
More Press release >>

Latest Press Release


More Latest Release >>