Pompei in Strategic Alliance with Transforex Hong Kong of HNA Group to Launch the First Jointly Issued MasterCard Electronic Travellers Cheque in Greater China

May 21, 2012 22:00 JST

Source: Pompei

Pompei and Transforex Hong Kong (HNA Group) to Launch the First MasterCard Electronic Travellers Cheque in Greater China

HONG KONG, May 21, 2012 - (ACN Newswire) - Pompei Holdings Limited ("Pompei" or "the Group"), a highly reputable retailer operating chain stores carrying high-end international designer brand merchandise in Hong Kong, is pleased to announce the launch of the first jointly issued MasterCard electronic travellers cheque "Pompei Transforex Card" in Greater China in cooperation with Transforex (Hong Kong) Investment Consulting Co., Ltd ("Transforex Hong Kong") under the HNA Group (parent company of Hainan Airlines Company Limited; Shanghai Stock Exchange: 600221). The Pompei Transforex Card enables users to purchase renowned brand products and enjoy comprehensive business travel services at more than 40,000,000 designated merchants accepting MasterCard globally. The Group expects the Pompei Transforex Card will significantly increase its customer flow and expand the scope of cooperation between Pompei and HNA Group.

Pompei and Transforex Hong Kong (HNA Group) to Launch the First MasterCard Electronic Travellers Cheque in Greater China

Launching by end of June this year, with the Pompei Transforex Card users can recharge the card from the minimum amount of US$500 up to US$30,000 (ordinary card) or US$50,000 (gold card). Target customers are high spending PRC residents, especially visitors to Hong Kong and those who travel overseas. The Pompei Transforex Card offers a wide range of applications. Apart from allowing purchase at 40,000,000 MasterCard merchants around the world, users can also withdraw cash at any automated teller machine with the MasterCard logo in Hong Kong and overseas. One special feature of the Pompei Transforex Card is convenience of purchase. Pre-registration of cardholders' personal information or complicated application and approval procedures are not required. A simple registration of the individual's or corporate name is sufficient, making it perfect for personal use, or as a corporate or personal gift. The Group expects that about 10,000 cards will be issued at the first stage.

An added benefit is that cardholders can enjoy a discount when they purchase at Pompei's retailer stores and other participating merchants including Hong Kong Airlines and Hong Thai Travel Services Limited under the HNA Group. Other potential participating businesses include air ticket and hotel agencies in the PRC such as Xinhuanet and Caissa are also in negotiations with Pompei. In addition, Pompei plans to debut a tax refund service with HNA Transforex Currency Exchange Company Limited that consumers can handle tax refund in Hong Kong after spending in European countries. The Group is now in negotiation with counter parties and the foresaid service is expected to launch in the second half of 2012.

Pompei, as the first strategic partner in alliance with Transforex Hong Kong to issue electronic travellers cheques, will offer recharge services to PRC users who come to Hong Kong for shopping through recharging machines at Pompei stores. The Pompei Transforex Card can also be purchased and recharged at more than 40 Transforex Hong Kong sales points located in 17 provinces and cities in China including Beijing, Shanghai, Tianjin and Shenzhen.

Since its establishment in 2006, Pompei has focused on the PRC market and strived to seize the enormous opportunities from relaxation of individual traveller restrictions. Its products are sourced directly from overseas suppliers and it is at the forefront of the trend towards opening "upper floor branded stores" that offer strong price advantages. In merely six years, the number of stores has increased to four, each of which offers more than 100 high-end international designer brands.

Dr Vincent Wong, Managing Director of Pompei, said, "We are honored to become the strategic partner of Transforex Hong Kong. This collaboration further advances our presence in the high-end consumer goods retail segment. We believe that benefits from the promotion of the Pompei Transforex Card include Pompei's customer flow and brand awareness being enhanced, which will further drive our business to new heights. We hope the collaboration marks the start of our partnership with HNA Group and we look forward to expanding the scope of our business relationship so that both of us can capture the strong momentum generated from the increasing number of PRC visitors to Hong Kong."

Mr Liu Jiang Tao, Chairman and President of HNA Transforex, said, "HNA Transforex is striving to build an excellent national brand in the foreign exchange service industry. In order to provide customers with better quality and more convenient services to tap the growing tourism consumption in Hong Kong, we have decided to cooperate with the highly reputable local chain store operator Pompei to launch the first 'Pompei-HNA Transforex electronic travellers cheque' and offer exclusive privileges to a wider high-end customers. The collaboration between both parties advances HNA Transforex's business penetration in Hong Kong and ignites its expansion around the world."

About Pompei

Founded in 2006, Pompei is a highly reputable retailer operating chain stores of high-end international designer brand merchandise in Hong Kong. The Company conducts direct purchases of its merchandise from overseas suppliers and specialty stores at competitive prices. The products offered by Pompei cover over 100 high-end international designer brands including bags, clothing, fashion accessories, watches and jewellery, footwear and limited edition products. Targeting the affluent population customers from the PRC and fully exploiting its price advantage, Pompei has set up retail shops at upper floors of commercial buildings or in shopping malls in prime tourist area. Currently, it operates four retail shops in Central, Ap Lei Chau, Tsim Sha Tsui and Cheung Sha Wan. Visit www.pompei.com.hk.

About Transforex (Hong Kong) Investment Consulting Co., Ltd

Transforex Hong Kong is a subsidiary of HNA Transforex Currency Exchange Company Limited ("HNA Transforex"). HNA Transforex is a professional financial service company authorised to conduct currency exchange business under the State Administration of Foreign Exchange. Recently, it has expanded into retail forex integrated services. Embracing its philosophy of creating a "National Chain and Brand Operation" it has leveraged the resources of HNA Group to establish a nationwide network comprising 17 currency exchange stores within specific provinces and cities. Through continuous innovation, it has grown into the strongest and fastest-growing company with the most comprehensive network and product range in that industry sector. HNA Transforex aims to become the top brand for currency exchange and retail forex integrated services within China. Visit www.transforex.com.cn.

Contact:

Strategic Financial Relations Limited
Heidi So, +852 2864 4826, heidi.so@sprg.com.hk
Ming Cha, +852 2864 4892, ming.chan@sprg.com.hk
Cornia Chui, +852 2864 4853, cornia.chui@sprg.com.hk
Fax: +852 2527 1196

Source: Pompei
Sectors: Daily Finance