Publicis Groupe Greeting 2014

Dec 17, 2013 19:20 JST

Source: Publicis Groupe

The Publicis Groupe New Year Greeting Featuring Maurice Levy, Gospel Singers and Much More

PARIS, Dec 17, 2013 - (ACN Newswire) - After hacking the YouTube functionality last year, Maurice Levy is back again with a new year corporate speech that features 2 Chinese dragons, a confetti storm, cheerleaders and much more.

Publicis Groupe Greeting 2014

This year, in light of the expected Publicis Groupe and Omnicom Group merger of equals, we decided to celebrate along the theme of: THE MORE THE MERRIER!

The idea for this year's experience is simple: The more people that join in during the video, the merrier it will become.

So, we got our geeks to develop a fancy facial detection algorithm that allows a webcam to count how many people are actually watching the video together.

If you watch the video by yourself you won't notice anything out of the ordinary, but if you add one friend you'll see Maurice Levy delivering his corporate speech in a confetti storm. Bring a few more colleagues and you may see gospel singers, cheerleaders, Chinese dragons and a few other surprises as Maurice Levy tries to keep his cool. We really thought of everything, so try and see what happens even when there's no one behind the screen.

Gather some friends and watch what happens here: http://www.publicisgroupewishes2014.com/

Download the first ever Maurice Levy original SoundCloud track, "The More The Merrier" here:
https://soundcloud.com/publicisgroupe/themorethemerrier/s-IJbTs

#TheMoreTheMerrier

Further details & facts:
-- The concept humanizes digital technology by physically bringing people together around the video
-- The experience is hosted on the "Publicis Groupe" YouTube Channel
-- The facial recognition algorithm conceived by DigitasLBi France to create the experience was developed by an expert in the field, a 21 year old Russian math genius. It is the first of its kind to detect up to 10 faces simultaneously while the YouTube video is playing
-- It is the first video to count viewers rather than YouTube views
-- "The More the Merrier" concept refers to the expected merger of equals between Publicis Groupe and Omnicom Group
-- The video was shot using entirely live scenes (with no green screen or post-production editing). Nine times out of ten, the first take was kept in order to maintain the spontaneity of the moment and Maurice Levy's surprise
-- It takes 1487 balloons to cover Maurice Levy.

Credits:

DigitasLBi France
-- President: Mathieu Morgensztern
-- Chief Creative Officer: Bridget Jung
-- Creative Director: Nicolas Thiboutot
-- Creatives: Frederick Lung & Philippe Pinel
-- Art Director: Chisato Tchisuya
-- Graphic Designer: Aline Kesting, Manu Azouvi
-- Creative Producer: Amelie Cruchet
-- Project Director: Alexandre Gallais
-- Motion: Jeremy Vissio
-- Creative Technology Producer: Brice d'Annoville
-- Creative Technology Manager: Philippe Bordachar
-- Creative Coder: Loup-Rodolphe Thibault
-- Creative Technologist: Julien Terraz
-- Creative Coder: Damien Pitard
-- Special thanks to Nolwenn De la Pintiere & Sarah Coutin.

Prodigious
-- President: Pierre Marcus
-- Producer: Thierry Delesalle
-- Director: Francois Nemeta
-- Production Officer: Charlene Plozner
-- Music: Audio Networks & Patrick Sigwalt

Publicis Groupe
-- VP, Communications Director: Peggy Nahmany
-- Communications Coordinator: Sabrina Pittea
-- Communications Officer: Lindsay McCallum

Contacts

Publicis Groupe
Peggy Nahmany
peggy.nahmany@publicisgroupe.com
+ 33 (0)1 44 43 72 83

DigitasLBi
Amelie Cruchet
amelie.cruchet@digitaslbi.com
+33 (0)1 49 68 12 74

This announcement is distributed by NASDAQ OMX Corporate Solutions on behalf of NASDAQ OMX Corporate Solutions clients.

The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.

Source: Publicis Groupe via Globenewswire

Source: Publicis Groupe
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