The Shilla Duty Free Commences Cosmetics & Perfumes Store Operations at Singapore Changi Airport

Oct 01, 2014 11:00 JST

Source: The Shilla Duty Free

Ultimate shopping experience and the largest collection of beauty brands among airport duty free shops in Asia awaits global passengers at competitive prices up to 40% lower than city prices

SINGAPORE, Oct 01, 2014 - (ACN Newswire) - The Shilla Duty Free, a leading global duty free retailer, commences cosmetics & perfumes concessions at the Singapore Changi Airport. While operating existing stores, the Shilla Duty Free plans to gradually renovate the concession until the beginning of next year to bring in larger collection of new brands.

As the Shilla Duty Free takes over the C&P store operations at Changi Airport starting from October 1, it will be presenting the largest collection of cosmetics and perfumes brands among airport duty free shops in Asia. cle de Peau, Burberry Cosmetics, Cosme Decorte, Urban Decay, Vichy, La Roche Posay which are popular among Singaporean consumers will be introduced for the first time in Singapore. By end of January, the Shilla Duty Free will add more than 70 new brands to the existing collection and passengers can look forward a product line-up of about 190 brands including Estee Lauder and SK-II.

Singapore is considered as the destination of choice for business travellers and holidaymakers in the region with international visitor arrivals holding steady at 3.9 million in the year. Targeting the travelling crowd, The Shilla Duty Free will introduce a variety of new products and brands at competitive prices up to 40% compared to city prices in Singapore.

Celebrating the commencement at Changi Airport, the Shilla Duty Free launches special events and promotions from October 1. The Shilla Duty Free will give away Etude facial masks for purchasers, as well as free skincare product sample kits from Lancome, Kiehl's or Biotherm. Customers also can expect more gifts and benefits depending on amount of purchase. (* For more information, please visit http://sg.shilladutyfree.com/)

"Singapore has a strong tourism market and we see the tremendous opportunity here. With our positioning as a global leading duty free operator and expertise gained from more than 28 years of experience in the industry, we are confident that we possess the distinctive know-how in providing experiential offerings in-store that would deliver a value-added experience for our customers," said Senior Executive Vice President and Head of The Shilla Duty Free, Jeong-Ho (Jason) Cha.

"We are delighted to partner the Shilla Duty Free on the transformation of Cosmetics and Perfumes stores across Changi Airport. In the coming months, passengers can look forward to a suite of beauty stores boasting a brand new look and offering an elevated experience complete with an exciting range of brands, as well as the world's first airport beauty duplex. This will strengthen Changi's foothold as a world-class airport with a vibrant retail environment. We will continue to deliver strong retail value propositions and an unrivalled retail experience for our shoppers from around the world," said Ms. Ivy Wong, Senior Vice President for Airside Concessions at Changi Airport Group.

About The Shilla Duty Free

As an affiliate company of Samsung, the Shilla Duty Free is a leading global travel retailer offering quality merchandises from over 600 world-famous brands in fashion, jewelry, cosmetics, perfumes, watches, etc. The Shilla Duty Free currently runs 6 duty free outlets in Korea, two in downtown Seoul and Jeju and four at airports. Today, the Shilla Duty Free is the largest cosmetics & perfumes duty free shop operator at Incheon International Airport, and the company strives to expand the global business to serve customers in Asia including China and Singapore. From October 2014, the Shilla Duty Free takes over cosmetics and perfumes concessions inside Singapore's Changi International Airport stepping up as the biggest cosmetics & perfumes travel retailer among duty free shops in Asia. The Shilla Duty Free offers Prada, Bottega Veneta and MAISON de CHRONUS which is watch outlets at Changi Airport.

Media Contact

Shilla Duty Free
Cathy Yun (Director)
E-mail: cathy.yun@samsung.com
Office Tel.: +82-2-2230-1544

Shilla Duty Free
Mijung Jung (Assistant Manager)
E-mail: mijung2.jung@samsung.com
Office Tel.: +82-2-2230-3616

EASTWEST Public Relations
Melinda Ilagan, melinda@eastwestpr.com
May Tan, may@eastwestpr.com
+65-6222-0306

Source: The Shilla Duty Free
Sectors: Retail & eCommerce, Daily News