Oct 26, 2015 21:38 JST

Source: CITIC Telecom International Holdings Limited

CITIC Telecom International Holdings Limited Announces the Soft Launch of "CITIC DataMall" on October 27
Secures China Mobile International Limited as its First Partner Introducing the DataMall Platform to CMI's Users

HONG KONG, Oct 26, 2015 - (ACN Newswire) - CITIC Telecom International Holdings Limited ("CITIC Telecom" or the "Group"; stock code: 1883) announced that the soft launch of its self-developed "CITIC DataMall Global Data Traffic Trading Platform" is set on 27 October 2015, to capture the enormous potential of global mobile data consumption while countering high service costs. China Mobile International Limited ("CMI") is the first partner in the Greater China region to introduce the CITIC DataMall platform to CMI's users, further enhancing the cooperation of both parties, together facilitating the development of the mobile data business.

During the soft launch period, selected CMI users get the chance to use the CITIC DataMall global data traffic trading platform and enjoy unlimited data service in Hong Kong, Macau and Taiwan. The platform will soon be opened to users of other network providers, offering an unprecedented convenient experience.

CITIC DataMall is the first international mobile data traffic trading platform in the world. Through this platform, operators may provide local data services to mobile phone users visiting from overseas, without the users changing their SIM cards, mobile phone numbers or using any external devices. Through the mobile or mobile app of the platform's partners, users may select the most appropriate Internet data service package at the best price and enjoy the best mobile Internet service, allowing users to continue using telephone and SMS services and maintain their original phone number to answer and make phone calls. It is especially ideal for business travellers, for keeping in contact with business partners and customers, which avoids missing any important calls and the trouble of changing SIM cards. Thus, CITIC DataMall is one of the most convenient international mobile data traffic solutions available in the market. CITIC DataMall is an open platform structured to create a win-win partnership that supports mobile operators, virtual mobile operators, mobile handset manufacturers, OTT internet companies, financial enterprises, tourism companies, etc. These partners can use the innovative CITIC DataMall platform to provide a dynamic range of local mobile data services to customers, lowering the costs of international mobile data access.

A variety of "unlimited data" daily packages will be available on CITIC DataMall, it will issue a virtual local SIM card directly, so users do not need to subscribe to a WiFi service or purchase SIM card. Users will have various operators to choose from and the charges will vary based on service region, duration and traffic volume. CITIC DataMall is expected to further expand to other regions and countries such as Japan, Korea, Malaysia, Indonesia, Thailand, Singapore and Europe by the end of 2015.

For more information, please visit CMI's roaming service portal: www.jegotrip.com

Strategic Financial Relations Limited
Veron Ng      +852 2864 4831   veron.ng@sprg.com.hk 
Keris Leung   +852 2864 4863   keris.leung@sprg.com.hk 
Betty Dong    +852 2864 4861   betty.dong@sprg.com.hk 
Website: www.sprg.com.hk 
Source: CITIC Telecom International Holdings Limited
Sectors: Media & Marketing, IT Individual, Daily News

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