Open Text Introduces Media Management 7 with New User Interface, Powerful Process Automation Capabilities

Apr 13, 2010 10:40 JST

Source: Open Text

SINGAPORE, Apr 13, 2010 - (ACN Newswire) - Open Text Corporation (NASDAQ: OTEX), the preeminent provider of Enterprise Content Management (ECM) software, today announced Open Text Media Management 7, a major upgrade to its industry leading digital asset management solution, including a completely new user interface that makes finding, accessing and managing large volumes of digital media assets fast and easy. Media Management 7 also delivers powerful new process automation capabilities designed to help companies optimize media operations, improve business agility and increase control over digital media content.

With Media Management 7, Open Text is delivering a platform designed for the digital media era, where the technology to create and consume digital media - for example on tablets or mobile phones - far exceeds the ability of organizations to manage, control, and efficiently distribute the rich media assets involved. The new solution allows an entire organization to produce, use, and publish digital media and automate the associated processes. In turn, this lowers costs and puts the media to use more profitably, with reduced liability stemming from inappropriate use or distribution of content.

As digital media has become pervasive, the need for media management is expanding from roots in the media and entertainment industry to encompass many additional market segments including marketing organizations, publishing, museums and historical archives, manufacturing and distribution as well as industries that require storage of media evidence, such as insurance, legal and healthcare. Open Text Chief Marketing Officer James Latham and Senior Vice President of Enterprise 2.0 Technologies Scott Bowen discuss applications for media management in an ECM News Podcast Open Text Posted today: http://podcast.opentext.com/public/channel/html/ot-ecm-news.htm.

Forrester Research noted this trend in an October 9, 2009 report entitled "Adaptive Brand Management" on the marketing use case for media management: "In a truly adaptive organization with global scale, however, the need to share and protect assets becomes paramount. Brand strategists will find asset management systems critical for delivering approved strategy assets out to the field for use while brand advocates will love the availability of usable assets at their fingertips that are approved and ready for deployment instantly."

To enable it to step into this expanded role, Media Management 7 delivers an intuitive user experience that makes digital media tasks straightforward and convenient. The user experience was shaped based on work with top UI designers and extensive testing with multiple target user groups and sets the bar for enterprise software design and usability.

Open Text will further enhance the user experience in Media Management 7 by integrating content analytics technology from recently acquired Nstein Technologies. Using patented technology, Nstein's software creates a "semantic fingerprint" for content to unlock its inherent value, making it more findable, visible, understandable, organized and analysis-ready.

ECM, WCM and Mobile Integration

To meet the needs of global enterprises, Media Management 7 delivers integration with the Open Text ECM Suite and leverages shared services, the defined layer of integration for all ECM Suite offerings. This allows media creators and publishers in the enterprise to take advantage of workflow and lifecycle management capabilities of the ECM Suite in a simple and intuitive fashion. A key advantage of this integration is that it allows companies to customize and evolve their processes without requiring database or code changes. It also delivers integration with Open Text's industry leading Web content management solutions including the recently announced Vignette Content Management 8 as well as the ability for users to work with digital media from mobile devices using Open Text Everywhere.

"The impact of digital media is being felt in all walks of life and business. With this explosion in rich media comes the need for better tools for managing it all," said Guy Hellier Vice President of Digital Media, Open Text. "With Media Management 7 we are changing the game by delivering new levels of usability along with the ability to seamlessly integrate digital media into operations and to orchestrate how media is created, retrieved, reused and published. This is particularly important to deliver engaging and consistent user experience via any channel, including web and mobile experience."

Raises the Bar on Web 2.0

In a recently completed review of media management needs and technologies, Mukul Krishna, Global Director, Digital Media at analyst firm Frost & Sullivan, found broad desire among customers for media workflows that could be automated but still easily modified along with a need for these sophisticated IT systems to match the usability expectations the modern workforce has come to expect in a Web 2.0 era.

"I am pleased to see that Open Text Media Management 7 has been designed with these requirements as high priorities - its process automation engine together with its new UI is certain to garner well deserved attention among a broad set of potential customers," Krishna said.

Organizations facing an explosion of digital media content will find that Open Text Media Management 7 offers them significant return on investment and delivers a number of tangible business benefits including:

- Optimized media operations that engage all the participants in the collaborative process, ensuring that the right stakeholders are involved at the right time and that media files can be reused quickly and reliably

- Increased business agility to take advantage of emerging opportunities, and automate publishing and distribution processes

- Greater control and reduced risk of violating usage restrictions based on licensing agreements or copyrights

With over a decade of experience in the field of digital asset and media management, Open Text has deployed hundreds of media management solutions in publishing, media and entertainment companies, public sector agencies, and enterprise marketing organizations globally. Customers include Meredith Corporation, Grupo Televisa, Compassion International, SAP and Columbia Sportswear to name a few.

Open Text Media Management 7 is available now. For more information go to: http://digitalmedia.opentext.com/

Contact:

Lavanya Indralingam
Priority Consultants
+65 6338 1006
lavanya@priorityconsultants.com

Leonie Cusack
Open Text Corporation
Director of Marketing - Asia Pacific & Japan
+61 2 9026 3400

Source: Open Text
Sectors: IT Individual