|
Cannes Lions names Jonathan Mildenhall, Chief Marketing Officer of Airbnb, President of the 2017 Creative Effectiveness Lions Jury
Creative Effectiveness sub-category enhancements announced to recognise the growth in business-driven creativity
LONDON, Feb 14, 2017 - (ACN Newswire) - Cannes Lions has today announced that Chief Marketing Officer of Airbnb, Jonathan Mildenhall, will lead the Creative Effectiveness Jury at the 64th Cannes Lions International Festival of Creativity in June.
The Creative Effectiveness jury comprises an equal mix of top leaders from clients and agencies across the world. Mildenhall has worked on both sides during his phenomenal career, making him ideally placed to lead the Creative Effectiveness jury. Starting out at McCann-Erickson in 1990, Jonathan Mildenhall was Vice-President, Global Advertising Strategy and Content Excellence at Coca-Cola when the company won Cannes Lions Creative Marketer of the Year in 2013. And he became Chief Marketing Officer of the 'sharing economy super brand' Airbnb in 2014.
Jonathan Mildenhall, Chief Marketing Officer, Airbnb, said, "I've worked with Cannes Lions for over two decades and I'm privileged to return this year as the Creative Effectiveness President. Alongside my jury, we'll honour work that doesn't just measure the impact of creativity, but also drives cultural change and business results. I believe our industry is becoming more inclusive, but we still have work to do - diversity informs everything I'm part of and I want to accelerate that change further."
Creative Effectiveness is the only global award to recognise the link between award-winning creativity and business results. Creative Effectiveness has grown to become one of the industry's principle awards and entry numbers have vastly increased since it launched in 2011. Any piece of work which has won a Lion in the preceding three years can be submitted into Creative Effectiveness, allowing the jury to select winners that have had a long-term impact on a business or brand.
Sub-category changes announced
In response to the growing role of creativity in a wider range of business objectives, the Jury will now be asked to consider sub-categories within Creative Effectiveness. Submissions are invited for regional and global campaigns, longer-term brand programmes and 'creativity for good'. Lastly, a new sub-category called 'creative marketing effectiveness' is designed for brand marketer initiatives where the client played a proactive role in the work's creation and where effectiveness was embedded at the heart of the idea.
For 2017, the Creative Effectiveness sub-categories are:
- Creative Effectiveness
- Creative Effectiveness for Good
- Creative Regional Effectiveness
- Creative Global Effectiveness
- Creative Longer-Term Effectiveness
- Creative Marketing Effectiveness
For further information see: https://www.canneslions.com/awards/the-lions/creative-effectiveness
The Creative Effectiveness Jury 2017 have been named as:
- Sudeep Gohil, Co-Founder, Tyde, Australia
- Alegra O'Hare, VP Global Brand Communications - adidas Originals, adidas, Germany
- Simone Tam, Chief Executive Officer, mcgarrybowen, Greater China
- Tammy Einav, Chief Executive Officer, adam&EveDDB, UK
- Esther ET Franklin, EVP, MD Strategy & Cultural Fluency, MediaVest | Spark, USA
- Peter Carter, Harley Procter Marketing Director, Procter & Gamble, Global
- Fernando Mercado, Head of Brand Marketing, Burger King, Global
- Anindita Mukherjee, Global Chief Marketing Officer, S.C. Johnson & Son, Inc., Global
- John Seifert, Worldwide Chairman & Chief Executive Officer, Ogilvy & Mather, Global
Jose Papa, Managing Director of Cannes Lions, commented, "The increasing strength of Creative Effectiveness embodies everything the Lions stand for - to champion the power of world-changing creativity that amplifies brand messages to promote business growth. We're delighted that Jonathan Mildenhall has come on board as President this year to lead our jury in identifying work of the highest standard."
NEED ENTRIES ADVICE?
Further information is available at: www.canneslions.com/creativeeffectiveness
To request a list of eligible entries, please contact: creativeeffectiveness@canneslions.com
Entries to the 2017 Creative Effectiveness Lions are now open and will close on 20 April 2017.
Note: The Lions are awarded each year at the Cannes Lions International Festival of Creativity. A creative community of over 15,000 people from around 100 countries attend the Festival, making it the only truly global meeting place for those working in branded communications to connect, share and learn, and celebrate the best creative work.
Contact:Isobel Diamond
PR and Press Officer
isobeld@canneslions.com
+44 20 3033 4056
www.canneslions.com
Source: Cannes Lions International Festival of Creativity
Sectors: Advertising
Copyright ©2025 ACN Newswire. All rights reserved. A division of Asia Corporate News Network. |
Latest Release
Eisai Satisfies All-Case Surveillance Requirement for Anticancer Agent Remitoro
May 16, 2025 17:21 JST
| 
Premiere of New bZ Woodland BEV Focused on Driving Performance and Spaciousness in North America
May 16, 2025 16:35 JST
| 
Mitsubishi Heavy Industries Activates New Driving Force for Data Center Business in the United States
May 16, 2025 15:43 JST
|
MHI Thermal Systems Receives JSRAE Technology Award
May 15, 2025 20:08 JST
| 
Honda and Quemix Co-develop a New, World's First Quantum State Readout Technology
May 15, 2025 13:37 JST
| 
Mitsubishi Electric Building Solutions Launches a New Projection-type Hall Lantern for Overseas Markets
May 15, 2025 11:00 JST
|
MHI Starts Operation of New CO2 Capture Pilot Plant at KEPCO's Himeji No.2 Power Station
May 14, 2025 16:50 JST
| 
Making Anime More Interesting and Taking it into the Future, Launch of Three New Projects
May 14, 2025 11:00 JST
| 
Adyen and JCB launch Card-on-File Tokenization to Enhance Payment Security
May 13, 2025 11:00 JST
|
TOYOTA GAZOO Racing fights back for double points finish
May 12, 2025 15:45 JST
|
JCB and Arab Bank launch JCB merchant acquiring operations across Jordan
May 12, 2025 11:00 JST
|
Mitsubishi Heavy Industries Achieves Highest-Ever Order Intake, Revenue, Net Income, and Free Cash Flow in FY2024, Increases Dividends, and Releases FY2025 Guidance
May 09, 2025 18:57 JST
| 
Valuufy Selected by Global Tech Leader for Environmental Impact Assessment
May 09, 2025 18:00 JST
| 
Mazda Adopts North American Charging Standard for BEVs launched in Japan
May 09, 2025 16:03 JST
| 
Mitsubishi Motors to Launch an All-New BEV Based on Nissan's Next-Generation LEAF in North America in the Second Half of 2026
May 08, 2025 11:25 JST
|
Mitsubishi Motors and Foxtron Sign MOU for OEM Supply of EV
May 08, 2025 11:08 JST
| 
Everest Medicines Announces NMPA Full Approval of NEFECON, Broadening Treatment Access for IgA Nephropathy Patients in China
May 07, 2025 19:06 JST
|
Anime Tokyo Station: Mobile Suit Gundam GQuuuuuuX -Beginning- Special Exhibition
May 03, 2025 03:00 JST
|
TOYOTA GAZOO Racing Set for Spa spectacle
May 02, 2025 19:29 JST
| 
FWD Group reports exceptionally strong first quarter new business update
May 02, 2025 17:00 JST
|
More Latest Release >>
|