Jul 15, 2019 17:00 JST
Source: Azelis
|
|
Azelis reveals its new brand promise and tagline: 'Innovation through formulation', reinforcing a whole-hearted commitment to technical leadership
SINGAPORE, Jul 15, 2019 - (ACN Newswire) - Azelis is excited to launch its new tagline: 'Innovation through formulation', which is a reinforcement of the company's continuous investment in technical expertise. Over the years, the speciality chemicals and food ingredients distributor has been investing resources, both financial and non-financial, in strengthening its innovative services: adding new application laboratories in all regions, creating innovative and award-winning formulations, whilst offering formulation support to its customers. Azelis' owner EQT fully supports the company's direction and offers guidance and advice to further strengthen this role.
![](http://www.jcnnewswire.com/topimg/Azelis500.jpg) | 'Innovation through formulation' is Azelis' new tagline, reflecting its new strategic direction. |
Highlights & rationale
- 'Innovation through formulation' is the company's new tagline and reflects the new strategic direction. - Azelis has expanded its number of labs from 12 to 60 since 2012 and increased the number of its lab professionals, creating a talented pool with over 1.000 years of cumulative experience in application laboratories. - The company is proud to have won more than 20 innovation awards in the past three years, all given by independent industry organisations. - Strong application and formulation support is in line with Azelis' ambition of becoming the benchmark for the industry and market leader in providing innovative solutions to its customers.
Azelis creates value with and for its partners by turning ideas into market-leading solutions that drive growth. The company routinely provides its customers with innovative formulations that address the most stringent market requirements and consumer trends. This is made possible through its 60 application laboratories worldwide, along with its experienced, market-focused sales teams. Azelis has expanded its number of labs from 12 to 60 since 2012 and significantly increased the number of its lab professionals, creating a talent pool with over 1.000 years of cumulative expertise in application laboratories. The high number of application labs allows the company to serve the local market needs while at the same time helping customers to shorten their time to market.
Dr. Hans Joachim Muller, Azelis group CEO, comments: "We have embarked on a journey from being a leading distributor of speciality chemicals and food ingredients to becoming a global, fully integrated and innovative service provider, with a wide-ranging expertise in the industry. An important part of this journey has been and remains organic growth with our partners and part of that growth is delivered through strong application and formulation support that comes from our laboratories. This additional value we create is very important to our customers and principals alike, it's important to our owners and it stimulates sense of pride and loyalty in our employees."
On the occasion of revealing the new brand promise, Azelis is today launching a new brand movie (https://www.azelis.com/en/videos) which tells the story of how Azelis' innovations are part of everyone's daily life. The movie features only some of the most recent innovations the company has formulated: a customisable, bio-degradable facemask, a healthy brioche, high-protein milk, and paint with reduced settling in the can for longer shelf life.
Azelis has been celebrating its laboratory experts by sharing the profiles of these lab professionals on its corporate website (https://www.azelis.com/en/services/application-labs/our-people) and on the company's social media pages. The company has also been promoting its labs and product innovations through many lab videos, both on its website (https://www.azelis.com/en/videos/world-class-labs) and social media, such as the most recent product video 'Unicorn Lips', on Azelis' catwalk collection for personal care trade show in-cosmetics Global 2019.
Azelis' commitment to growing and strengthening its lab capabilities has already resulted in significant impact and recognition. The company continues to win innovation and excellence awards, including the Ringier Technology Innovation Award and Personal Care & Cosmetics Innovation Award in China earlier this year, as well as the Silver Make Up Bar Award at in-cosmetics Global 2019 in France, to name only the most recent ones. In total, Azelis has won over 20 innovation awards since 2015.
Contact information Azelis Marina Kaptein Head of Corporate Communications T: +32 3 613 0125 E: marina.kaptein@azelis.com
About Azelis
Azelis is a leading distributor of speciality chemicals and food ingredients present in over 40 countries across the globe with around 2,000 employees. Our knowledgeable teams of industry, market and technical experts are each dedicated to a specific market within Life Sciences and Industrial Chemicals. We offer a lateral value chain of complementary products to about 40,000 customers, creating a turnover of EUR1.94 billion. In the US we operate under a number of renowned co-brands that cater to the various markets in the region.
Throughout our extensive network of 60 application laboratories, our award-winning technical staff help customers develop formulations. We combine a global reach with a local focus to offer a reliable, integrated service to local customers and attractive business opportunities to principals. And we believe in building and nurturing solid, honest and transparent relationships with our people and partners.
Impact through ideas. Innovation through formulation.
www.azelis.com
Source: Azelis Sectors: Chemicals, Spec.Chem, Food & Beverage, Healthcare & Pharm, Cosmetics, Spec.Chem
Copyright ©2024 ACN Newswire. All rights reserved. A division of Asia Corporate News Network.
|
Latest Release
![Denso](http://www.jcnnewswire.com/image/toppage/DENSO_top.jpg) NTT DATA and DENSO Sign a Basic Agreement on Strategic Partnership for Software Jun 13, 2024 18:01 JST
| ![Honda Motor Co, Ltd](http://www.jcnnewswire.com/image/toppage/honda.gif) Honda and MC to Establish New Company, ALTNA Co., Ltd. Jun 13, 2024 17:18 JST
| ![Honda Motor Co, Ltd](http://www.jcnnewswire.com/image/toppage/honda.gif) Honda to Begin Sales of New N-VAN e: Commercial-use Mini-EV in Japan Jun 13, 2024 16:04 JST
| ![JCB](http://www.jcnnewswire.com/image/toppage/JCB55.jpg) JCB and iMago Launch "Chikazuite-Check" Project to Provide a New Buying Experience Jun 13, 2024 14:00 JST
| ![Olympus](http://www.jcnnewswire.com/image/toppage/Olympus65.jpg) Olympus Enhances Innovation Capabilities by Expanding R&D to Hyderabad, India Jun 12, 2024 11:00 JST
| ![Eisai](http://www.jcnnewswire.com/image/toppage/eisai45.jpg) FDA Accepts Eisai's Filing of LEQEMBI (lecanemab-irmb) Supplemental Biologics License Application for IV Maintenance Dosing for the Treatment of Early Alzheimer's Disease Jun 10, 2024 18:50 JST
| ![Honda Motor Co, Ltd](http://www.jcnnewswire.com/image/toppage/honda.gif) Yuki Tsunoda to Continue Competing in F1 for the 2025 Season with VISA Cash App RB Formula One Team Jun 10, 2024 12:37 JST
| ![Honda Motor Co, Ltd](http://www.jcnnewswire.com/image/toppage/honda.gif) Honda Advances Hydrogen Strategy with Production Launch of Fuel Cell Electric Vehicle in Ohio Jun 07, 2024 18:29 JST
| ![Toyota Motor Corporation](http://www.jcnnewswire.com/image/toppage/ToyotaBb.68.jpg) Le Mans awaits TOYOTA GAZOO Racing
Jun 07, 2024 16:56 JST
| ![Mitsubishi Heavy Industries, Ltd.](http://www.jcnnewswire.com/image/toppage/MHI_newT.jpg) Mitsubishi Shipbuilding Holds Christening and Launch Ceremony of New LNG-Powered Roll-on/Roll-off Ship TRANS HARMONY GREEN in Shimonoseki Jun 07, 2024 16:38 JST
| ![Mitsubishi Heavy Industries, Ltd.](http://www.jcnnewswire.com/image/toppage/MHI_newT.jpg) MHIEC Receives Order to Rebuild Waste-to-Energy Plant in Hodogaya Ward, Yokohama Jun 06, 2024 19:34 JST
| ![Mitsubishi Heavy Industries, Ltd.](http://www.jcnnewswire.com/image/toppage/MHI_newT.jpg) MHI Thermal Systems Launches New "TEK Series" of Electric-Driven Transport Refrigeration Units for Small and Mid-Size Trucks Jun 06, 2024 12:20 JST
| ![Mitsubishi Heavy Industries, Ltd.](http://www.jcnnewswire.com/image/toppage/MHI_newT.jpg) MHI and EGAT sign MoU to Introduce Hydrogen Large Gas Turbine Co-firing Technology in Thailand to Achieve Net Zero Goals Jun 05, 2024 19:09 JST
| ![Mitsubishi Heavy Industries, Ltd.](http://www.jcnnewswire.com/image/toppage/MHI_newT.jpg) Mitsubishi Shipbuilding Receives Additional Order for 2 Units of LNG Fuel Gas Supply System (FGSS) Jun 05, 2024 18:14 JST
| ![NEC Corporation](http://www.jcnnewswire.com/image/toppage/NEC.62.jpg) NEC announces external appointment of executive personnel Jun 05, 2024 17:43 JST
| ![JCB](http://www.jcnnewswire.com/image/toppage/JCB55.jpg) JCB collaborates with Singapore's Mandai Wildlife Group to promote wildlife park visitorship Jun 05, 2024 12:00 JST
| ![Hitachi, Ltd.](http://www.jcnnewswire.com/image/toppage/hitachi.jpg) Hitachi and Microsoft Enter Milestone Agreement to Accelerate Business and Social Innovation with Generative AI Jun 04, 2024 14:45 JST
| ![dmg events](http://www.jcnnewswire.com/image/toppage/Low_dmgevents68.jpg) Japan Energy Summit & Exhibition 2024 Unites Global Leaders to Propel Asia's Emergence in Climate Leadership Jun 04, 2024 11:09 JST
| ![Fujitsu Ltd](http://www.jcnnewswire.com/image/toppage/Fujitsu.Logo.68.jpg) Fujitsu to provide the world's first enterprise-wide generative AI framework technology to meet changing needs of companies Jun 04, 2024 10:47 JST
| ![JCB](http://www.jcnnewswire.com/image/toppage/jcb-small-logo.jpg) JCB and Bank Mandiri Launch Japan Festival Program Campaign Jun 04, 2024 10:00 JST
|
More Latest Release >>
|