China's 'Mo Dao Zu Shi' Attracts Anime Fans from Around the World

Aug 31, 2019 11:00 JST

Source: Zhimei New Media (Beijing) Marketing Co., Ltd.

-Simultaneous international outdoor large-screen events have become a symbol of Mo Dao Zu Shi spreading its wings

BEIJING, CHINA, Aug 31, 2019 - (ACN Newswire) - Chinese animation has become the dark horse of late, stepping onto the world stage with immense attention and enthralling audiences, none more so than Mo Dao Zu Shi (or The Grandmaster of Demonic Cultivation), already insanely popular with its legions of Chinese fans. And just as Mo Dao Zu Shi (Past Lives) received strong audience ratings and critical acclaim in 2018, Mo Dao Zu Shi (Xianyun's Story) was officially launched by Tencent Video on August 3, 2019 to even stronger ratings and public reaction.

"Mo Dao Zu Shi" has attracted the attention of anime fans worldwide.

The simultaneous large-screen publicity in seven cities...

...has become the symbol of "Mo Dao Zu Shi" conquering markets around the world.

Before the broadcast of Xianyun's Story, heated discussion surrounding the donghua was already well underway among fans. Spurring the enthusiasm, simultaneous large-screen outdoor publicity events set up by Tencent in four cities caused fans from across the country to come together, creating a worldwide social publicity network from Beijing, Chengdu, Shanghai and Guangzhou.

These outdoor publicity events also attracted hosts of foreign anime fans, as web-pages following the activities in the Chinese cities went live on foreign websites. With the effects of advertising on Nasdaq's digital screen at Times Square in N.Y.C., and the outdoor screens at MBK Center and Empire Tower in central Bangkok, simultaneous international large-screen animation publicity has become an international de rigueur after Mo Dao Zu Shi.

Presented with breathtaking quality, Mo Dao Zu Shi has deservedly received a great reputation and large audiences. Excepting the paladin story in a slash style to attract audiences, the production of Mo Dao Zu Shi can in total be described with the word 'elegance'. The portraits for figures and scenes in high Chinese style, with the minute processing of details and construction for large scenes by applying 3D technology, all bring perfect visual harmony to audiences.

'Mo Dao Zu Shi : Past Lives' was launched in July 2018 on Tencent Video, immediately becoming a work of great and varied discussion. With the daily broadcast numbers increasing exponentially, total broadcast volumes quickly exceeded 1 billion. The first series received a score of 8.9 from Douban, the most authoritative movie review network in China, which is the equivalent in score to a large IP animation such as NARUTO.

After the success of the first season, 'Mo Dao Zu Shi : Xianyun's Story' gained even greater success, scoring a 9.3 at Douban. The second season has greater plot intensity and clearer story line logic, indicating that the focus in later Mo Dao Zu Shi is not limited to impressions for images, but to the intensification of the internal core of the story.

Mo Dao Zu Shi has been well-received in China, but it also ranks well on most global anime data scoring platforms. Nor does it remain exclusive as a Chinese donghua, as it gradually gains in popularity with anime fans from different countries and different cultural backgrounds, from Season 1 to Season 2, becoming world donghua. The simultaneous large-screen publicity in seven cities of the world has become the symbol for Mo Dao Zu Shi spreading wings in foreign countries, completing its IP evolution.

Japanese Anime plays a leading role in the ACGN industry in Asia, while Chinese Donghua played another role, boosting the industry by enriched the viewing experiences of donghua fans from around the world. Chinese Donghua rises to tell a Chinese story, of Chinese heroes. There will be more and more people experiencing Chinese Donghua and loving Chinese Donghua as the future passed becomes reality.

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Zhimei New Media (Beijing) Planning Co., Ltd.
Zhao Xiaohong
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Source: Zhimei New Media (Beijing) Marketing Co., Ltd.
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