WARC Media Awards 2019 - Effective Use of Tech shortlist announced

Dec 04, 2019 17:00 JST

Source: Warc

LONDON, Dec 04, 2019 - (ACN Newswire) - Campaigns for UNIQLO in China, Fox Cricket in Australia, Pantene in Israel, Knorr in Hong Kong and Toyota in the United Kingdom are among the 18 shortlisted papers in the Effective Use of Tech category of the WARC Media Awards 2019.

Organised annually by WARC, the global authority on advertising and media effectiveness, this international awards scheme rewards communications planning which has made a positive impact on business results and examines the insight, strategy and analytics that power effective media investment.

The Effective Use of Tech category looks for the best communications that have effectively used or combined emerging platforms or technology in the media mix, contributing to the overall business success of the broader campaign.

The judging process is currently ongoing with an international panel (www.warc.com/MediaAwards/tech-judges.info#isabel-massey) of media planning experts,chaired by Isabel Massey, Global Media Director, Marketing, Diageo, taking part.

The shortlist is made up of a wide variety of sectors, including automotive, clothing and accessories, food, and toiletries and cosmetics. The Asia-Pacific region leads with 14 shortlisted papers, followed by EMEA with four.

Shortlisted for the WARC Media Awards 2019, Effective Use of Tech are:

Monty - The world's first AI predictive commentator - Fox Cricket - Foxtel - Mindshare Sydney - Australia
United Against Abuse - Danner - MediaCom - Denmark
Blend-In - Pantene - Procter & Gamble - MediaCom Connections Israel, ACW Grey Tel-Aviv - Israel
Capacity-Based McDelivery 2.0 - McDonald's - Hanbaobao Pte Ltd - OMD Singapore - Singapore
E-Com Detox - TRESemme - Unilever - Mindshare Vietnam - Vietnam
The Secret Menu - Google Translate - Google - PHD China - China
A.I. Calls You Home - Knorr - PHD Hong Kong - Hong Kong
The AI Dentist - P/S - Unilever - Mindshare Vietnam - Vietnam
Kiss Trigger - Closeup - Unilever - Mindshare Vietnam - Vietnam
CNY Memory Train - Hsu Fu Chi - Nestle - Mindshare China - China
All-Star Weekend - Nike - Mindshare China - China
Influence the influencer - Castrol - BP - Mindshare - China
AI Baby Expert - Jinlingguan - Yili - Mindshare - China
The People's Seat - United Nations Framework Convention on Climate Change (UNFCCC) - The United Nations - Grey London, WPP - United Kingdom
QQ Dancing - Maybelline - L'Oreal - Mindshare China - China
Joyrun - Nike - Mindshare China - China
Top Gifting Choice - UNIQLO - Fast Retailing - Mindshare China - China
You'll Be Fine - Toyota Hilux - Toyota - m/SIX - United Kingdom

Alongside the shortlisted papers for the Effective Use of Tech category, Best Use of Data (www.warc.com/mediaawards.prize?tab=data) and Effective Channel Integration (www.warc.com/mediaawards.prize?tab=channel_integration) shortlists have also been revealed. The final category of the WARC Media Awards 2019, Effective Use of Partnerships & Sponsorships, will be released next week. The top winning papers will share a total prize fund of $40,000.

For more information on the WARC Media Awards and the Effective Use of Tech shortlist view on www.warc.com/mediaawards.prize?tab=tech

Contact:

Amanda Benfell
Head of PR & Press
+44 20 7467 8125
amanda.benfell@warc.com

Source: Warc
Sectors: Media & Marketing, Advertising

Latest Release

Four-strong TOYOTA GAZOO Racing squad to push for more Portugal success
May 02, 2024 18:05 JST

Spectacular Spa awaits TOYOTA GAZOO Racing
May 02, 2024 17:46 JST

Q&M Dental Enhances Digital Capabilities by Integrating Align Technology's Newest iTero Lumina(TM) Intraoral Scanner Across Dental Clinics in Singapore
May 02, 2024 11:00 JST

Sumitomo Metal Mining and Mitsubishi Corporation to Participate in Kalgoorlie Nickel Project - Goongarrie Hub
Apr 30, 2024 19:08 JST

New Immuno-Oncology Research Project in Partnership With Merck Starts at the BioMed X Institute in Heidelberg
Apr 30, 2024 18:00 JST

SPARX Group Establishes Space Frontiers Second Fund
Apr 29, 2024 18:49 JST

MHI Establishes Local Subsidiary "Mitsubishi Heavy Industries Vietnam"
Apr 29, 2024 18:00 JST

POSCO Future M and Honda Reach Basic Agreement on Collaboration for Production of Cathode Materials for Automotive Batteries in Canada
Apr 29, 2024 14:25 JST

Honda Plans to Establish Comprehensive Electric Vehicle Value Chain in Ontario, Canada
Apr 29, 2024 14:16 JST

JCB enables JCB Contactless acceptance at Taichung MRT in Taiwan
Apr 26, 2024 10:00 JST

Mazda Production and Sales Results for March 2024 and for April 2023 through March 2024
Apr 25, 2024 18:21 JST

MHI Begins Operation of SOEC Test Module the Next-Generation High-Efficiency Hydrogen Production Technology at Takasago Hydrogen Park
Apr 25, 2024 17:45 JST

GAC Honda to Begin Sales of All-new e:NP2, the Second Model of e:N Series
Apr 25, 2024 16:50 JST

Toyota Exhibiting at Beijing Motor Show 2024
Apr 25, 2024 16:25 JST

Honda Reaches Basic Agreement with Asahi Kasei on Collaboration for Production of Battery Separators for Automotive Batteries in Canada
Apr 25, 2024 11:10 JST

UNIQLO Sponsors KAWS + Warhol Exhibition Tour, Starting in Pittsburgh
Apr 25, 2024 09:00 JST

Mitsubishi Power Begins Commercial Operation of Seventh M701JAC Gas Turbine in Thailand GTCC Project; Achieves 75,000 AOH To-Date
Apr 24, 2024 17:19 JST

MC and Denka Sign J/V Agreement in Fullerene Business
Apr 24, 2024 17:02 JST

Mitsubishi Motors Posts Record Sales in the Philippines in FY2023
Apr 24, 2024 13:56 JST

NEC Develops High-speed Generative AI Large Language Models (LLM) with World-class Performance
Apr 24, 2024 13:25 JST

More Latest Release >>

Latest Release

Related Release