May 17, 2021 11:00 JST
Source: AVIA
|
|
New survey shows Vietnam among highest in online piracy in Southeast Asia
A staggering 60% of Vietnamese consumers admit to using streaming piracy websites or torrent sites.
HANOI, Vietnam, May 17, 2021 - (ACN Newswire) - A new study of the online content viewing behaviour of Vietnamese consumers has found that 60% access streaming piracy websites or torrent sites. The levels of piracy went as high as 65% within the 18-24 age demographic. The survey, commissioned by the Asia Video Industry Association's Coalition Against Piracy (CAP) and conducted by YouGov, found that 59% of consumers who accessed piracy sites cancelled their subscriptions to both local and international content services.
The levels of piracy in Vietnam now dwarfs neighbouring Malaysia and Indonesia, which have both seen substantial reductions in online piracy in the last 18 months. In Indonesia, a similar YouGov survey found a massive 55% reduction in Indonesian consumers accessing piracy services with 28% of consumers admitting to accessing piracy websites in 2020, compared to 63% in 2019. In Malaysia, a YouGov survey found a 64% decline in users accessing piracy sites in 2020 when compared to a similar YouGov survey in 2019. In both countries a key variable for the decline in online piracy levels was the government's proactive piracy site blocking initiative.
The recent YouGov survey suggests that a regulatory site blocking mechanism would be supported by the majority of Vietnamese consumers. When given choices of what they thought were effective measures of reducing piracy behaviour, 48% of Vietnamese agree that a "government order or law for ISPs to block piracy websites" would be the most effective.
The damage that digital content theft does to the Vietnamese creative industries is without dispute. However, the damage done to Vietnamese consumers because of the nexus between online piracy and malware, also needs to be better understood and actioned by government and stakeholders. When asked by YouGov about the negative consequences of online piracy, Vietnamese consumers placed funding crime groups (58%) , malware risks (55%) and loss of jobs in the creative industry (49%) as their top three concerns. The malware risk was corroborated in a March 2021 study by UK-based White Bullet, which also found that 72% of popular piracy sites in Vietnam contain high risk advertising such as illegal gambling ads and fraud/malware ads. The study tracked advertising on over 800 popular piracy websites in Vietnam for a three-week period.
Of those Vietnamese consumers who admit to accessing streaming piracy websites or torrent sites, 35% said they would stop this behaviour should the government take deterrent action.
Neil Gane, the General Manager of AVIA's Coalition Against Piracy (CAP) commented, "The wide variety of legal services in Vietnam which provide premium entertainment content are reliable and importantly are legal. The piracy alternatives fund crime groups, put consumers at risk of malware infection and are unreliable. Piracy only benefits the criminal organisations who are behind these illegal websites.
Thomas Jayet, Deputy General Director of Vietnam Digital Satellite Television Company LTD (K+) commented, "In addition to sport content, K+ invests a huge budget in local movies, latest TV series, and Vietnamese box office titles to broadcast on our platforms. Such premium content gives audiences a better choice of quality and safe entertainment at home, as well as contributing to the sustainability of the local economy especially during the current Covid pandemic.
In order to protect this content, K+ applies diverse countermeasures ranging from technical anti-piracy measures. A critical anti-piracy strategy that has proven to be successful in Indonesia, Malaysia and other APAC jurisdictions, is site blocking. Based on an analysis of Vietnamese law, ISPs would seem to have an obligation to block their users from accessing piracy websites, but only upon an order from the competent authorities. What is required is legal clarity and government mandated procedures for rights holders to refer site blocking requests to government."
Phan Vu Tuan, Director of Phan Law Vietnam commented, "Piracy websites typically have a click-happy user base, and are being used more and more as clickbait to distribute malware. Unfortunately, the appetite for free content hides users from the very real risks of malware infection. The type of malware embedded within piracy websites can include particularly harmful malware such as remote access trojans which allows the hacker to activate and record from the device's webcam without the victim being aware."
YouGov is an international research and data analytics group. For further information visit https://hk.yougov.com. Study conducted in March 2021. All data is weighted to be representative of the online population. Sample size: Vietnam n=1,057
About the Asia Video Industry Association
The Asia Video Industry Association (AVIA) is the trade association for the video industry and ecosystem in Asia Pacific. It serves to make the video industry stronger and healthier through promoting the common interests of its members. AVIA is the interlocutor for the industry with governments across the region, leads the fight against video piracy through its Coalition Against Piracy (CAP) programme and provides insight into the industry through reports and conferences aimed to support a vibrant video industry.
Contact AVIA For media contacts and additional background: Charmaine Kwan Head of Marketing and Communications Email: charmaine@avia.org Website: www.avia.org LinkedIn: www.linkedin.com/company/asiavideoia Twitter: @AsiaVideoIA
Source: AVIA Sectors: Telecoms, 5G, Broadcast, Film & Sat
Copyright ©2024 ACN Newswire. All rights reserved. A division of Asia Corporate News Network.
|
Latest Release
Mitsubishi Shipbuilding Receives Order from the University of Tokyo for "MiPoLin" Power Prediction and Lines Selection System Mar 28, 2024 16:45 JST
| Mitsubishi Logisnext Completes Demonstration of Automated Truck Loading, Leading to Start of Actual Operations in Japan Mar 28, 2024 13:52 JST
| Toyota Releases Sales, Production, and Export Results for February 2024 Mar 28, 2024 13:35 JST
| TANAKA to Install 500 kW Fuel Cell System to Promote the Use of Hydrogen Energy at Production Plants Mar 28, 2024 03:00 JST
| PEVE to change name to TOYOTA BATTERY Co., Ltd. and produce batteries for a wide range of electric vehicles Mar 27, 2024 15:13 JST
| NTT and Olympus Begin World's First Joint Demonstration Experiment of Cloud Endoscopy System Mar 27, 2024 15:00 JST
| TANAKA Holdings Announces Green Loan Financing for Construction of New Head Office Building Mar 27, 2024 03:00 JST
| JFE Steel and Hitachi Jointly Started Providing Solutions for the Steel Industry Mar 26, 2024 19:04 JST
| La Banque Postale and JCB join forces to elevate payments experience for travellers in France Mar 26, 2024 15:00 JST
| Fujitsu Tech Leverages AI and Underwater Drone Data for 'Ocean Digital Twin' Mar 26, 2024 10:24 JST
| NEC develops marketing strategy planning & effectiveness simulation technology using generative AI Mar 25, 2024 10:08 JST
| Toyota to Open New Tokyo Head Office in Shinagawa in FY2030 Mar 22, 2024 16:15 JST
| Hitachi Selected as CDP Supplier Engagement Leader for the Third Consecutive Year Mar 22, 2024 16:04 JST
| Mitsubishi Motors Celebrates Production of 100,000th fully electric minivehicle Mar 22, 2024 15:34 JST
| JCB and AEON Credit Service Indonesia Launch the AEON JCB Precious Card Mar 22, 2024 15:00 JST
| JCB Issues White Paper on Calculating CO2 Emissions by Payment Method in Japan Mar 22, 2024 12:00 JST
| NEC and NTT successfully conduct first-of-its-kind long-distance transmission experiment over 7,000km using 12-core optical fiber Mar 22, 2024 08:38 JST
| Lifenet and Eisai Co-Develop Dementia Insurance "be" Mar 21, 2024 17:36 JST
| Toyota: Clarification of the Roles of and Expectations for Outside Executives, Revision of the Independence Assessment Criteria, and the Changes to Members of the Board of Directors and the Audit and Supervisory Board Members following the 120th Ordinary General Shareholders' Meeting Mar 21, 2024 16:47 JST
| Sales of Evolved GR Yaris to Start in April, While Purchasing Lotteries for WRC Driver-supervised Special Editions Start Today Mar 21, 2024 16:31 JST
|
More Latest Release >>
|