ENGLISH
|
JAPANESE
|
CONNECT WITH US:
Home
About
Contact
Log in
*
Home
Press release
Jun 29, 2021 00:09 JST
Source:
Honda Motor Co, Ltd
New Honda Prologue SUV Begins Next Chapter in Brand's EV Direction in North America
- New Honda Prologue EV to go on sale in North America in MY2024 as highly competitive SUV with functionality expected by Honda customers
- "Prologue" model name symbolizes 1st in a new series of volume Honda BEV models
- Honda targets 100% of auto sales in North America to be full electric by 2040
- Honda initiates communication strategy to engage prospective EV customers
Torrance, Calif., Jun 28, 2021 - (JCN Newswire) - Honda today announced that its first new volume battery-electric vehicle will be named "Prologue," signaling a new electrified era that will lead to the company's vision for 100% zero emission vehicle sales in North America by 2040. An all-new SUV coming to market in early 2024, the battery-electric Honda Prologue will be highly competitive with the functionality expected by Honda customers. More specific details about the new vehicle will be released over the coming months, and Honda will engage with prospective EV customers throughout the launch starting with a new webpage at
https://automobiles.honda.com/future-cars/prologue
.
In addition to the Honda Prologue, the company will introduce an all-electric Acura SUV in the 2024 calendar year. Both will utilize the highly flexible global EV platform powered by Ultium batteries based on the company's strategic partnership with General Motors. Honda also plans to launch a new series of EV models in the second half of the decade based on a new e:Architecture, with development led by Honda.
"Our first volume Honda BEV will begin our transition to electrification and the name Honda Prologue signals the role it will play in leading to our zero-emission future," said Dave Gardner, executive vice president of American Honda. "The Prologue will provide our customers with a battery-electric SUV with the excellent functionality and packaging they've come to expect from Honda."
In April 2021, Honda global CEO, Toshihiro Mibe, announced a vision to achieve carbon-neutrality for its products and corporate activities by 2050, including key targets for sales of electrified vehicles. This vision calls for the sales ratio of battery-electric and fuel cell electric vehicles in North America to progress from 40% by 2030 and 80% by 2035 to 100% by 2040.
Honda Electrified Vehicle History
Honda has a long history of leadership in bringing electrified vehicles to market in the U.S., beginning almost a quarter century ago with the EV Plus electric vehicle (1997); to America's first hybrid, the Honda Insight (1999); the Honda FCX (2002), the industry's first fuel cell vehicle in the hands of individual customers, and the Clarity series (2017). As Honda prepares for the launch of Prologue, the company will introduce hybrid-electric systems to more core models to continue to reduce CO2 emissions and bridge customers to the volume battery-elecric vehicles now in development.
"We know customers who have a good experience with a hybrid vehicle are more likely to buy a battery electric vehicle in the future," said Gardner. "Our strategy is focused on introducing a higher percentage of hybrids in core models in the near term, making a committed effort to achieve higher volume leading to the introduction of our Honda Prologue."
Honda achieved record sales of electrified vehicles in each of the past three years, with that sales momentum continuing in 2021. Led by CR-V Hybrid and Accord Hybrid, Honda has just recorded its best-ever first-half year of electrified vehicle sales.
Source: Honda Motor Co, Ltd
Sectors: Automotive
Copyright ©2024 JCN Newswire. All rights reserved. A division of Japan Corporate News Network.
Latest Release
First-ever Mazda CX-80 Crossover SUV Unveiled in Europe
Apr 19, 2024 13:50 JST
Fujitsu develops technology to convert corporate digital identity credentials, enabling participation of non-European companies in European data spaces
Apr 19, 2024 10:17 JST
Mitsubishi Heavy Industries and NGK to Jointly Develop Hydrogen Purification System from Ammonia Cracking Gas
Apr 18, 2024 17:01 JST
Toyota Launches All-New Land Cruiser "250" Series in Japan
Apr 18, 2024 13:39 JST
Fujitsu and Oracle collaborate to deliver sovereign cloud and AI capabilities in Japan
Apr 18, 2024 11:14 JST
Eisai: Research on Treatments for Alzheimer's Disease Based on Its Pathological Mechanisms Recieves Award for Science and Technology (Research Category)
Apr 18, 2024 10:53 JST
All-New Triton Confirmed as First Double-Cab Pickup Truck to Achieve 2024 Five-Star ANCAP Safety Rating
Apr 18, 2024 09:22 JST
Eisai's Antiepileptic Drug Fycompa Injection Formulation Launched In Japan
Apr 17, 2024 16:17 JST
Honda Unveils Next-generation EV Series for China
Apr 17, 2024 12:15 JST
Lexus presents Time at the 2024 Milan Design Week
Apr 16, 2024 18:49 JST
Mitsubishi Corporation Announces Participation in a DAC Project in Louisiana, USA
Apr 16, 2024 14:36 JST
New circuit challenge for TOYOTA GAZOO Racing
Apr 15, 2024 17:21 JST
TOYOTA GAZOO Racing back on asphalt for Croatian challenge
Apr 12, 2024 19:36 JST
Heidelberg Materials North America Announces Latest Milestone in Edmonton CCUS Project
Apr 12, 2024 14:39 JST
MHIAEL Completes Expansion of the its Nagasaki Plant for Manufacture of Aero Engine Combustors
Apr 11, 2024 18:08 JST
Mitsubishi Shipbuilding Acquires Approval in Principle (AiP) from Classification Society ClassNK for Ammonia Fuel Supply System (AFSS)
Apr 11, 2024 17:50 JST
DOCOMO, NTT, NEC and Fujitsu Develop Top-level Sub-terahertz 6G Device Capable of Ultra-high-speed 100 Gbps Transmission
Apr 11, 2024 15:10 JST
Mitsubishi Corporation Announces Completion of Capital Raise by Nexamp
Apr 11, 2024 13:07 JST
Mitsubishi Shipbuilding Receives Order for Ammonia Fuel Supply System for Ammonia-Powered Marine Engine
Apr 10, 2024 16:55 JST
Transgene and NEC Present First Clinical Benefits of Neoantigen Cancer Vaccine, TG4050, in Head & Neck Cancer at AACR 2024
Apr 10, 2024 13:36 JST
More Latest Release >>
Related Release
Honda Unveils Next-generation EV Series for China
4/17/2024 12:15:00 PM JST
Nissan and Honda to start feasibility study of strategic partnership
3/18/2024 12:14:00 PM JST
Honda Presents World Premiere of Production Model of "CR-V e:FCEV" at H2 & FC EXPO Tokyo
3/1/2024 9:30:00 PM JST
HRC Enters CR ELECTRIC PROTO in International Electric Moto Racing Series
2/2/2024 7:13:00 PM JST
Honda to Make Organizational Changes (Effective April 1, 2024) to Further Accelerate the Transformation toward Electrification Business
1/22/2024 7:15:00 PM JST
Honda: Ricky Brabec Claims Second Victory at Dakar Rally 2024
1/22/2024 11:10:00 AM JST
Honda 2024 Motorsports Program Overview
1/19/2024 2:46:00 PM JST
Honda Begins Production of All-new BF350 Large-size Outboard Motor Equipped with V8 350-Horsepower Engine
1/15/2024 9:00:00 AM JST
Honda Presents World Premiere of the "Honda 0 Series" Represented by Two New Global EV Concept Models at CES 2024
1/10/2024 1:04:00 PM JST
Honda, Tokuyama, and Mitsubishi Corporation to Conduct Joint Demonstration of Decarbonizing Data Center Using By-product Hydrogen and Stationary Fuel Cell Power Station designed to Reuse Fuel Cell Systems from FCEVs
12/25/2023 12:08:00 PM JST
More Press release >>