ENGLISH
|
JAPANESE
|
CONNECT WITH US:
Home
About
Contact
Log in
*
Home
Press release
Apr 14, 2022 16:13 JST
Source:
Mitsubishi Heavy Industries, Ltd.
MHI Thermal Systems Launches New Air Conditioner Ads Featuring Popular Actress Keiko Kitagawa for Nationwide TV Broadcasting
- Two versions - for residential-use and commercial-use air conditioners - stress concept of "comfort the world with heat"
- Commercials, behind-the-scenes clips, and visuals of Ms. Kitagawa will be posted on the company's website and social media accounts
TOKYO, Apr 14, 2022 - (JCN Newswire) - Mitsubishi Heavy Industries Thermal Systems, Ltd. (MHI Thermal Systems), a Mitsubishi Heavy Industries (MHI) Group company, is launching new television commercials promoting its domestic lineups of air conditioners. As with its previous ads, the new ads will be broadcast in two versions, one for the "BEAVER" lineup of residential-use air conditioners and the other for the company's commercial-use air conditioners. Both commercials feature popular actress Keiko Kitagawa. The core concept behind the ads' creation is to reinforce how MHI Thermal Systems' air conditioners "comfort the world with heat." Broadcasting of both versions will get underway nationwide on TV Asahi network stations starting tomorrow.
The new commercial promoting the BEAVER air conditioners for residential use demonstrates how the user can communicate with the air conditioner in the home setting. Ms. Kitagawa, dressed in an off-white leisure outfit, is shown relaxing in a plain space of warm beige color, operating her air conditioner by smartphone. The ad describes some of the advanced features of the BEAVER lineup: "area air conditioning," enabling control of 16 different airflow patterns; "sensor-controlled airflow," enabling automatic control of airflow volume and direction; "power-saving support," which automatically switches to low operating mode when the sensor detects no one is present; and "bio-clear operation," which, through temperature and humidity control, suppresses allergens such as pollen and, relying on the power of enzymes and urea, traps and suppresses pollutants. "Wouldn't you like to live with nice air conditioning?" Ms. Kitagawa asks, and from her facial expression and the commercial's overall tone, the viewer can see how the BEAVER air conditioner ensures comfortable living, combined with energy efficiency and a clean environment.
The ad for commercial-use air conditioners focuses on how a user can communicate with the air conditioner in an office setting. Here Ms. Kitagawa, dressed in a white pantsuit, is first shown standing in a simple space of pale blue, accented only by a table and chair. Her gaze rests on a ceiling-mounted air conditioner equipped with "AirFlex," an advanced technology that prevents air from blowing directly on the people present. The camera then shifts to reveal an office setting. "Wouldn't you like to work with nice air conditioning?" she asks. The ad stresses the commercial-use air conditioners' superlative comfort, which has been proven scientifically.
Both commercials, as well as behind-the-scenes looks into their production, can be viewed on the MHI Thermal Systems website. Plans also call for the ads and visuals of Ms. Kitagawa to be available through the company's Twitter and Facebook accounts (content available in Japanese only).
MHI Thermal Systems today is focusing on expanding its business scope and strengthening its brand power through the development of advanced technologies and products enabled by the synergy merits of its expansive operations in the air-conditioning and refrigeration business. Through broadcasting of the new TV commercials, the company will proactively publicize its ability to provide optimal thermal solutions to meet a diverse range of market needs.
Based on joint research conducted with a team from the Faculty of Arts and Science of Kyushu University. See the following press release for more information on the research.
https://www.mhi.com/news/21042602html
About MHI Group
Mitsubishi Heavy Industries (MHI) Group is one of the world's leading industrial groups, spanning energy, logistics & infrastructure, industrial machinery, aerospace and defense. MHI Group combines cutting-edge technology with deep experience to deliver innovative, integrated solutions that help to realize a carbon neutral world, improve the quality of life and ensure a safer world. For more information, please visit www.mhi.com or follow our insights and stories on spectra.mhi.com.
Source: Mitsubishi Heavy Industries, Ltd.
Sectors: Manufacturing
Copyright ©2024 JCN Newswire. All rights reserved. A division of Japan Corporate News Network.
Latest Release
DENSO and Certhon Introduce Artemy, A Fully Automated Cherry Truss Tomato Harvesting Robot
May 14, 2024 11:02 JST
Supercomputer Fugaku retains first place worldwide in HPCG and Graph500 rankings
May 13, 2024 18:32 JST
Eisai's Antiepileptic Drug Fycompa Approved in China for Adjunctive Treatment of Primary Generalized Tonic-Clonic Seizures
May 13, 2024 17:06 JST
Ogier and TOYOTA GAZOO Racing triumph again
May 13, 2024 14:36 JST
Spa points haul for TOYOTA GAZOO Racing
May 13, 2024 13:56 JST
DOCOMO to Launch NTT DOCOMO GLOBAL for Global Expansion
May 10, 2024 18:13 JST
Release of "Fugaku-LLM" - a large language model trained on the supercomputer "Fugaku"
May 10, 2024 12:20 JST
Paltalk, Inc. Reports Slight Increase in Revenue and 33% Reduction in Net Loss for First Quarter 2024
May 09, 2024 20:39 JST
Cordlife Accelerates Lab and Technical Staff Recruitment to Rebuild Foundation and Strengthen Core Processes in Singapore
May 09, 2024 19:00 JST
Honda Opens New R&D Facility in Bengaluru to Accelerate Electrification in India
May 09, 2024 14:13 JST
Fujitsu introduces "explainable AI" for use in genomic medicine and cancer treatment planning
May 09, 2024 10:41 JST
Mitsubishi Heavy Industries Increases Dividends on Back of Historically High FY2023 Results, Releases FY2024 Guidance
May 08, 2024 14:27 JST
Rome becomes the first European city to offer open loop transit payments to JCB Cardmembers
May 08, 2024 12:00 JST
NEC X Invests in Public Safety Startup Multitude Insights, Scaling AI-Powered Collaboration and Information Sharing for Law Enforcement
May 08, 2024 10:24 JST
ServiceNow and Fujitsu announce strategic commitment to launch innovative cross-industry solutions
May 08, 2024 08:52 JST
Fujitsu launches mainframe modernization automation service for the Japanese market
May 07, 2024 17:53 JST
MHI Agrees to Collaborate with Chiyoda Corporation for Licensing of CO2 Capture Technologies
May 07, 2024 13:49 JST
Four-strong TOYOTA GAZOO Racing squad to push for more Portugal success
May 02, 2024 18:05 JST
Spectacular Spa awaits TOYOTA GAZOO Racing
May 02, 2024 17:46 JST
Q&M Dental Enhances Digital Capabilities by Integrating Align Technology's Newest iTero Lumina(TM) Intraoral Scanner Across Dental Clinics in Singapore
May 02, 2024 11:00 JST
More Latest Release >>
Related Release
Mitsubishi Heavy Industries Increases Dividends on Back of Historically High FY2023 Results, Releases FY2024 Guidance
5/8/2024 2:27:00 PM JST
MHI Agrees to Collaborate with Chiyoda Corporation for Licensing of CO2 Capture Technologies
5/7/2024 1:49:00 PM JST
SPARX Group Establishes Space Frontiers Second Fund
4/29/2024 6:49:00 PM JST
MHI Establishes Local Subsidiary "Mitsubishi Heavy Industries Vietnam"
4/29/2024 6:00:00 PM JST
MHI Begins Operation of SOEC Test Module the Next-Generation High-Efficiency Hydrogen Production Technology at Takasago Hydrogen Park
4/25/2024 5:45:00 PM JST
Mitsubishi Heavy Industries and NGK to Jointly Develop Hydrogen Purification System from Ammonia Cracking Gas
4/18/2024 5:01:00 PM JST
Heidelberg Materials North America Announces Latest Milestone in Edmonton CCUS Project
4/12/2024 2:39:00 PM JST
MHIAEL Completes Expansion of the its Nagasaki Plant for Manufacture of Aero Engine Combustors
4/11/2024 6:08:00 PM JST
Mitsubishi Shipbuilding Acquires Approval in Principle (AiP) from Classification Society ClassNK for Ammonia Fuel Supply System (AFSS)
4/11/2024 5:50:00 PM JST
Mitsubishi Shipbuilding Receives Order for Ammonia Fuel Supply System for Ammonia-Powered Marine Engine
4/10/2024 4:55:00 PM JST
More Press release >>