MHI Thermal Systems Launches New Air Conditioner Ads Featuring Popular Actress Keiko Kitagawa for Nationwide TV Broadcasting
- Two versions - for residential-use and commercial-use air conditioners - stress concept of "comfort the world with heat" - Commercials, behind-the-scenes clips, and visuals of Ms. Kitagawa will be posted on the company's website and social media accounts
TOKYO, Apr 14, 2022 - (JCN Newswire) - Mitsubishi Heavy Industries Thermal Systems, Ltd. (MHI Thermal Systems), a Mitsubishi Heavy Industries (MHI) Group company, is launching new television commercials promoting its domestic lineups of air conditioners. As with its previous ads, the new ads will be broadcast in two versions, one for the "BEAVER" lineup of residential-use air conditioners and the other for the company's commercial-use air conditioners. Both commercials feature popular actress Keiko Kitagawa. The core concept behind the ads' creation is to reinforce how MHI Thermal Systems' air conditioners "comfort the world with heat." Broadcasting of both versions will get underway nationwide on TV Asahi network stations starting tomorrow.
The new commercial promoting the BEAVER air conditioners for residential use demonstrates how the user can communicate with the air conditioner in the home setting. Ms. Kitagawa, dressed in an off-white leisure outfit, is shown relaxing in a plain space of warm beige color, operating her air conditioner by smartphone. The ad describes some of the advanced features of the BEAVER lineup: "area air conditioning," enabling control of 16 different airflow patterns; "sensor-controlled airflow," enabling automatic control of airflow volume and direction; "power-saving support," which automatically switches to low operating mode when the sensor detects no one is present; and "bio-clear operation," which, through temperature and humidity control, suppresses allergens such as pollen and, relying on the power of enzymes and urea, traps and suppresses pollutants. "Wouldn't you like to live with nice air conditioning?" Ms. Kitagawa asks, and from her facial expression and the commercial's overall tone, the viewer can see how the BEAVER air conditioner ensures comfortable living, combined with energy efficiency and a clean environment.
The ad for commercial-use air conditioners focuses on how a user can communicate with the air conditioner in an office setting. Here Ms. Kitagawa, dressed in a white pantsuit, is first shown standing in a simple space of pale blue, accented only by a table and chair. Her gaze rests on a ceiling-mounted air conditioner equipped with "AirFlex," an advanced technology that prevents air from blowing directly on the people present. The camera then shifts to reveal an office setting. "Wouldn't you like to work with nice air conditioning?" she asks. The ad stresses the commercial-use air conditioners' superlative comfort, which has been proven scientifically.
Both commercials, as well as behind-the-scenes looks into their production, can be viewed on the MHI Thermal Systems website. Plans also call for the ads and visuals of Ms. Kitagawa to be available through the company's Twitter and Facebook accounts (content available in Japanese only).
MHI Thermal Systems today is focusing on expanding its business scope and strengthening its brand power through the development of advanced technologies and products enabled by the synergy merits of its expansive operations in the air-conditioning and refrigeration business. Through broadcasting of the new TV commercials, the company will proactively publicize its ability to provide optimal thermal solutions to meet a diverse range of market needs.
Based on joint research conducted with a team from the Faculty of Arts and Science of Kyushu University. See the following press release for more information on the research. https://www.mhi.com/news/21042602html
About MHI Group
Mitsubishi Heavy Industries (MHI) Group is one of the world's leading industrial groups, spanning energy, logistics & infrastructure, industrial machinery, aerospace and defense. MHI Group combines cutting-edge technology with deep experience to deliver innovative, integrated solutions that help to realize a carbon neutral world, improve the quality of life and ensure a safer world. For more information, please visit www.mhi.com or follow our insights and stories on spectra.mhi.com.
Source: Mitsubishi Heavy Industries, Ltd. Sectors: Manufacturing
Copyright ©2025 JCN Newswire. All rights reserved. A division of Japan Corporate News Network.
|
Latest Release
 Honda Premieres a New Color Option for Four Large-size Outboard Motors at HISWA In-Water Boat Show 2025 in the Netherlands Sep 03, 2025 23:50 JST
|  Toyota Joins TOKYO H2 Project Aiming to Make Tokyo a Global Leader in Hydrogen Sep 03, 2025 22:39 JST
|  Honda Running Team Member, Nagiya Mori, Selected to Represent Japan in World Athletics Championships Tokyo 25 (WCH Tokyo 25) Men's 5000m Event Sep 03, 2025 12:30 JST
|  Eisai Initiated Rolling Supplemental Biologics License Application to the U.S. FDA for LEQEMBI(R) IQLIK(TM) (lecanemab-irmb) as a Subcutaneous Starting Dose for the Treatment of Early Alzheimer's Disease Under Fast Track Status Sep 03, 2025 11:32 JST
|  Anime Tokyo Station: TV Anime "SPY x FAMILY" Special Exhibition, Period: August 16 - November 9, 2025 Sep 03, 2025 11:00 JST
|  Fujitsu, 1Finity and Arrcus sign strategic partnership agreement to deliver innovative network solutions for AI infrastructure Sep 03, 2025 10:58 JST
|  Mitsubishi Corporation Invests in Commonwealth Fusion Systems, a US Fusion Energy Start-up from MIT Sep 02, 2025 12:50 JST
|  Hitachi has been certified as a Gold Partner of Scaled Agile, Inc., the provider of the large-scale agile framework "SAFe(R)" Sep 02, 2025 11:50 JST
| ABVC BioPharma Receives $450,000 in Licensing Payments from OncoX BioPharma in Q3 2025 Sep 01, 2025 22:28 JST
|  DENSO Signs Agreement to Transfer Part of Its Ceramic Product Business Sep 01, 2025 20:52 JST
|  Honda to Provide Official Vehicles for World Athletics Championships Tokyo 25 as Official Global Partner Sep 01, 2025 13:50 JST
|  FDA Approves LEQEMBI(R) IQLIK(TM) (lecanemab-irmb) Subcutaneous Injection for Maintenance Dosing for the Treatment of Early Alzheimer's Disease Sep 01, 2025 13:44 JST
| TANAKA Memorial Foundation to Offer Precious Metals Research Grants of Up to 10 Million Yen (from a Grant Pool of 20 Million Yen) - Applications for Research Projects Open on September 1 Sep 01, 2025 11:00 JST
| ABVC BioPharma Receives $450,000 in Licensing Payments from OncoX BioPharma in Q3 2025 Aug 29, 2025 20:39 JST
|  Honda Announces New Plan for Relocation of Global Head Office to Yaesu Area in Tokyo and Reconstruction of Honda Aoyama Building Aug 29, 2025 18:54 JST
|  Ministry Of Health, Labour and Welfare Grants Orphan Drug Designation in Japan to Anticancer Agent Tazemetostat for Unresectable INI1-Negative Epithelioid Sarcoma Aug 29, 2025 18:17 JST
|  Hitachi Energy acquires remaining stake of eks Energy, reinforcing leadership in power conversion systems for energy storage Aug 29, 2025 15:17 JST
|  Hong Kong Watch & Clock Fair, Salon de TIME return in September Aug 28, 2025 21:27 JST
|  SenseTime Announces 2025 Interim Results Aug 28, 2025 21:20 JST
|  Ausnutria 2025 Interim Results Announcement: Revenue and Profit Maintain Resilient Dual Growth Aug 28, 2025 19:09 JST
|
More Latest Release >>
|